Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Phoenix, AZ
Shopify Store Design & Development in Phoenix, AZ
We build Shopify storefronts for Phoenix brands where the product page tells the truth about stock, cutoffs and delivery — because out here that promise is the product.
Delivered remotely for brands across Phoenix and Arizona.
Build · Phoenix
Why Phoenix brands come to us for this
- Real delivery dates and order-by cutoffs rendered in Arizona time, which never shifts for daylight saving
- Multi-location inventory surfaced on the PDP for brands running a West Valley 3PL plus a home warehouse
- Heat-season shipping rules — cold pack options, ship-day restrictions and messaging — built into cart, not bolted on
- Year-make-model or spec filtering for powersports, truck and equipment catalogues
- Freight and white-glove logic for pool, spa and outdoor-living products that do not fit in a parcel
A Phoenix brand usually has an operational advantage before it has a design one. You are sitting on or next to the West Valley warehouse belt, a ground truck leaves and Southern California, Las Vegas and Tucson are next-day. Then the storefront throws all of it away with a grey '3-7 business days' line under the add-to-cart button.
So we build the storefront around the operation rather than beside it. Inventory by location surfaced on the PDP. An order-by cutoff clock that reads in Arizona time and does not quietly shift when the rest of the country changes its clocks and Phoenix does not. Freight and oversized rules for the pool, patio and outdoor-living catalogues that are a real category here and a novelty almost everywhere else.
The rest is the standard discipline, applied to a catalogue that tends to be deeper than a coastal DTC brand's. Custom Online Store 2.0 theme in clean Liquid, no page-builder tax. Filtering built for year-make-model or spec, not for four colours. A hard speed budget, which matters more than usual when a large slice of your traffic is a Scottsdale buyer on LTE in a parking lot in August.
Local context
Building for a metro that ships more than it browses
Two Phoenix realities change what we build. The first is heat: from roughly May to September a supplement, cosmetic, chocolate or candle brand shipping out of a Tolleson or Goodyear facility has to make decisions about cold packs, ship days and hold-for-pickup, and every one of those decisions belongs on the product page and in the cart, not in a support email after the box arrives soft. The second is the catalogue mix. Powersports and truck aftermarket, side-by-side accessories, pool and patio, hydration and sun protection — these are technical, variant-heavy, fitment-sensitive catalogues. A theme designed for a twelve-SKU apparel brand collapses under them, so we model the taxonomy, metafields and search before anyone opens Figma.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Phoenix brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Phoenix store
We do not work off a rate card. Every Phoenix engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Phoenix — your questions
Yes, and it is usually the highest-value thing we build. We pull inventory by location and carrier transit data, then render a real date and an order-by countdown on the product page and in cart. For a Phoenix warehouse that means a Los Angeles or Las Vegas buyer sees 'arrives tomorrow' instead of a vague range, which is worth more than any hero redesign.
It can, with logic rather than hope. We build ship-day restrictions, cold-pack options priced into checkout, and destination-aware messaging so a July order to Yuma is treated differently from one to Denver. The important part is telling the buyer before they pay. Brands that hide the heat policy in a footer page eat the refunds.
For fitment catalogues, yes. A year-make-model selector that filters correctly is the single feature that moves conversion and cuts returns in this category, and it depends entirely on how your product data is modelled. We do that modelling in discovery and design the theme around it, which is not something a bought theme lets you do.
No, and we are not either. ConversionEX is headquartered in Albuquerque, about an hour by air. We serve Phoenix clients remotely and travel in for kickoffs and warehouse walkthroughs. Our clock matches yours all winter and sits an hour ahead in summer, which in practice means we are online before your team is.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Phoenix brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.