Shopify Plus & Headless Commerce in Charlotte, NC

In this metro a Plus discussion almost never starts with traffic. It starts with a supplier who has forty accounts on individually negotiated pricing, terms of net 30 or net 60 depending on how long the relationship has run, and an inside sales team keying orders that arrive by email and fax. Shopify's native B2B — company profiles, price lists, payment terms, quantity rules, self-serve reordering — replaces most of that without a second store or a bolted-on portal. That is the piece of Plus a Piedmont manufacturer actually buys.

The second driver is pricing logic that a stock cart cannot express. Break pricing by quantity on a fastener line. A performance shop's dealer tier that stacks differently on hard parts than on apparel. A mill selling by the dozen to accounts and by the unit to consumers off the same inventory. We write those as Shopify Functions so the rules run server-side instead of being approximated by three stacked apps that argue with each other in the cart and add three hundred kilobytes to every page load.

Headless we will talk you out of more often than into. The case that genuinely earns Hydrogen here is a very large fitment or spec catalogue where faceted search across hundreds of thousands of application rows is the product experience, and even then we will price the alternative — a well-built Liquid theme with a proper search service behind it — and tell you which one we would choose with our own money. A finance-trained founder in this city can smell a proposal that exists to be interesting rather than useful.