Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Tampa, FL
Shopify Plus & Headless Commerce in Tampa, FL
Plus-tier engineering for Bay-area brands selling the same catalog to consumers, dealers, marinas and installers without running four systems.
Delivered remotely for brands across Tampa and Florida.
Scale · Tampa
Why Tampa brands come to us for this
- Shopify B2B for marinas, boatyards, pool routes and installers — price lists, net terms, PO capture, self-serve reorder
- Shopify Functions for rigging and install kits, case-pack quantity rules and dealer tiers that do not stack into a loss
- Delivery-method Functions that block expedited parcel on oversize items before the order is placed
- Checkout UI extensions carrying freight and appointment expectations into the highest-friction step of the purchase
- Hydrogen only when a content or configuration case genuinely holds — most Bay-area catalogs are better served by Liquid
The Tampa businesses that outgrow a standard theme rarely do it because of traffic. They do it because they have two customer types on one catalog. A rigging supplier ships to a retail angler in Seminole Heights on Tuesday and to a Tarpon Springs boatyard on a purchase order with net terms on Wednesday. A pool distributor sells a filter cartridge at retail and a pallet of the same cartridge to a service company running forty routes. Standard Shopify makes you choose; Plus lets you run both properly.
Native B2B does the heavy lifting: company profiles for marinas, dealers and installers, price lists per account, net payment terms, quantity rules that respect case packs, and a self-serve reorder portal so a service manager can rebuild last month's order in ninety seconds instead of emailing your counter staff. One catalog, one inventory pool, one admin. Nothing drifts because nothing is duplicated.
Then Shopify Functions handle the logic that Bay-area catalogs actually need and that apps do badly: rigging or install kits priced as a bundle rather than as summed components, delivery methods gated by product dimensions so an enclosure panel cannot select expedited parcel, and dealer-tier discounts that survive a promotion without stacking into a loss. Headless is a separate conversation and usually the wrong one — a clean Liquid theme is faster to run and cheaper to own. We will say so before you spend.
Local context
Marinas, boatyards and service routes buy nothing like your retail customer
The wholesale side of Tampa Bay commerce runs on relationships and repetition, not on browsing. A canvas shop in Bradenton, a dive operator off Water Street, a pool service company covering half of Pinellas — each reorders a narrow, predictable set of SKUs on a rhythm, often against a PO number their bookkeeper needs printed on the invoice. Build for that and the portal replaces phone orders almost immediately; build a generic wholesale discount code instead and everyone keeps calling. We scope B2B around reorder speed, PO reference capture, per-company freight terms and quantity rules mapped to how your suppliers actually case-pack, then handle the seasonal wrinkle: dealer demand spikes hard after a storm, and price lists, credit limits and backorder rules need to behave sensibly when it does.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Tampa brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Tampa store
We do not work off a rate card. Every Tampa engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Tampa — your questions
For most Bay-area distributors, yes, provided the reorder path is genuinely faster than a phone call. Company accounts with multiple buyers, per-account price lists, net terms, quantity rules and one-click reorder from history cover the bulk of it. Contract quoting with engineered configuration is where native B2B stops, and we tell you that in technical discovery rather than in month four.
Price lists are attached to company locations, so a logged-out or retail visitor never resolves a B2B price. The part that needs care is the edges: search indexing, feeds, and any app that reads product price directly. We audit those during the build, because a leaked wholesale price is a channel conflict problem long before it is a technical one.
It helps where the spike breaks things: inventory truth, order throughput and how you ration constrained stock. Functions let you cap quantity per order on hardware that always sells out, prioritise dealer accounts with terms, and swap delivery options as carriers suspend service. That is far more useful in a September week than any front-end change.
Yes, and the interval matters more than the mechanics. Chemical and filter replenishment in Florida runs on a warmer, longer season than most of the country, so the default monthly cadence is usually wrong. We set intervals against actual reorder data, build skip and pause into the portal, and make sure a payment failure does not silently cancel a customer you spent months acquiring.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Tampa brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.