Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Cincinnati, OH
Shopify Plus & Headless Commerce in Cincinnati, OH
Plus work for Cincinnati companies that sell to trade buyers and consumers from the same warehouse.
Delivered remotely for brands across Cincinnati and Ohio.
Scale · Cincinnati
Why Cincinnati brands come to us for this
- Native B2B for co-packers, distributors and private label: company accounts, per-account price lists, net terms
- Case-pack and pallet quantity rules written as Shopify Functions instead of three stacked pricing apps
- Gated trade catalogue that a consumer session cannot reach, tested adversarially before go-live
- Spec, fitment and cross-reference data modelled for Blue Ash and West Chester parts catalogues
- Tri-state tax, exemption certificates and invoice wording configured to whatever position your accountant sets
The Plus case in this metro is rarely about traffic volume. It is about the fact that so many businesses here have two customers at once. A contract filler in West Chester sells pallets to brands and wants to launch a consumer label. A precision parts maker descended from the machine tool era sells to distributors on net terms and to hobbyists on a credit card. A food brand ships cases to a grocery DC and singles to a subscriber. Standard Shopify handles one of those well and the other badly.
Native B2B is what closes that gap. Company profiles with several buyers, price lists assigned per account, quantity rules that reflect case packs rather than consumer units, net payment terms and a self-serve reorder screen replace the spreadsheet, the shared inbox and the discount code that half your customers know. The trade catalogue can be gated so a wholesale buyer never sees consumer pricing and a consumer never sees pallet pricing, on one inventory and one admin.
Shopify Functions carry the logic that used to justify three stacked apps: volume break pricing, minimum order value by account, freight rules that change when an order crosses onto a pallet, and payment method restrictions for terms customers. For industrial catalogues we spend most of the engineering on the data layer instead — spec attributes, compatibility and cross-reference tables — because a machinist finds a part by dimension and fitment, not by browsing a grid. Headless comes up occasionally and we usually argue against it; a Liquid theme with a properly modelled catalogue solves nearly every version of this.
Local context
Three states, one warehouse, and pricing that cannot leak
Operating on the Ohio, Kentucky and Indiana seam changes the Plus configuration in ways coastal builds never encounter. A single fulfilment point can create obligations in three jurisdictions at once, so tax configuration, invoice presentation and the B2B exemption workflow have to be right on day one rather than reconciled later — resale certificates need somewhere to live, and a trade account that is exempt in Kentucky is not automatically exempt across the river. The second local constraint is channel secrecy: in a metro where the co-packer, the brand and the private-label competitor sometimes share a building, exposed price lists are a commercial incident. We build access rules, catalogue gating and customer tagging so pricing visibility is deliberate and auditable, and we test it by trying to break in from an anonymous session before launch.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Cincinnati brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Cincinnati store
We do not work off a rate card. Every Cincinnati engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Cincinnati — your questions
Yes, and it is usually the right structure. The trade side lives behind company accounts with its own catalogue and pricing, the consumer brand lives on the open storefront, and neither can see the other. The harder question is commercial rather than technical: your existing clients will notice you now compete with them, so the consumer brand generally needs its own identity and category.
We store them against the company profile and tie exempt status to the account rather than to a discount code, so a buyer cannot self-declare at checkout. Expiry dates get tracked and flagged. Your accountant decides which states you are registered in and which forms are acceptable; we make the store and the invoices agree with that position.
In metafields and metaobjects, modelled properly, with filtering and search built against them. That is the majority of the engineering effort on an industrial build and it is what makes the site usable — a buyer searching by bore, thread or machine model needs to land on one correct part, not a grid of near-matches. Design comes after the data model, not before.
Rarely. Large catalogues are usually slow because of unindexed filtering and app scripts, not because of Liquid, and headless adds an engineering burden a lean ops team will feel every month. We would spend that budget on search, faceting and image handling first, then measure. If the numbers still argue for Hydrogen afterwards, we will build it and say why.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Cincinnati brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.