App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Miami, FL
Shopify Apps & Ongoing Growth Support in Miami, FL
A named Shopify team on retainer for Miami stores that add a language, a market or a season every year.
Delivered remotely for brands across Miami and Florida.
Scale · Miami
Why Miami brands come to us for this
- App stack audit that finds the duplicate translation, currency and shipping apps cross-border stores accumulate
- Heavy translation and currency scripts replaced with native Markets configuration or a Shopify Function
- Storm-readiness controls kept live in the backlog: shipping notices, cutoffs and delivery estimates your team can trigger
- Capacity planned around the season — structural work in the shoulder, freeze before winter high season
- New market and language rollouts handled as a sprint item rather than a second agency project
Cross-border stores accumulate apps faster than anyone else. A translation app, a currency converter, a duty calculator, a second shipping-rules app because the first one could not handle a zone, a review app that does not support Spanish, a subscription app installed for one product line and never removed. Each adds a subscription, a script and a point of failure. We routinely inherit Miami stores paying for two apps that solve the same problem in different languages.
The retainer exists so that stops compounding. We audit and own the stack, score every app on cost, script weight, overlap and actual usage, and replace the ones where a Shopify Function or a small private app is cheaper to own than to rent. On a multi-market store that swap is usually the single largest speed win available, because translation and currency apps tend to be the heaviest scripts on the page.
Then we work a prioritised backlog every sprint. Named developer, named strategist, defined response times, a monthly report, and a store that is measurably better in December than it was in January. Not a ticket queue, and not another expensive rebuild eighteen months after the last one.
Local context
The retainer shape follows Miami's season and its storms
A Miami retainer does not spend its capacity evenly. Shoulder season is when the compounding work gets done — app consolidation, speed work, new market configuration, flow rebuilds, backlog items that need a quiet week to test. As winter high season approaches, capacity shifts toward merchandising, launch readiness and a hard freeze on structural changes. And through hurricane season we keep an operational readiness item permanently in the backlog: theme-controlled shipping notices, delivery estimates that reflect a closed fulfilment centre, and a documented process your team can trigger without waiting on a developer. Brands that only think about that on the morning a storm forms end up posting an apology to Instagram instead of updating the store.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Miami brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Miami store
We do not work off a rate card. Every Miami engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Miami — your questions
Almost always. A large share of what those apps do is now native to Shopify Markets, and what remains is often a better fit for a Shopify Function than a monthly subscription. The audit scores every app on cost, script weight, overlap and actual usage, and the removals typically fund a meaningful part of the first quarter of the retainer while cutting page weight at the same time.
You trigger controls we built in advance rather than calling us in a panic. That means a theme-editor-managed shipping notice, delivery estimates and order-by cutoffs that reflect the closure, and a pre-written support macro and email. We keep that readiness item live in the backlog every year and test it before June, because the worst time to build it is the morning you need it.
Yes, and it is usually the cleanest way to do it. A new market on Shopify Markets is catalogue, pricing, currency, language, domain routing, duty configuration and payment method work — real effort, but sprint-sized rather than project-sized once the foundations exist. We scope it against your sprint capacity so you can see what else it displaces before committing.
We run on Eastern time for Miami clients. Standups, sprint demos and readouts land inside your working day, and our support window covers the full Eastern business day rather than starting when your afternoon ends. ConversionEX is headquartered in Albuquerque, New Mexico — remote, but on your clock.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Miami brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.