Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Tampa, FL
Replatforming & Migration to Shopify in Tampa, FL
Magento, WooCommerce or BigCommerce to Shopify with your fitment data, your freight rules and your part-number rankings intact.
Delivered remotely for brands across Tampa and Florida.
Build · Tampa
Why Tampa brands come to us for this
- Part-number, model-code and hull-identifier URLs inventoried first — the highest-value pages and the ones tools drop
- Compatibility tables migrated into structured metaobjects instead of being flattened back into description text
- Freight class, dimensional weights, liftgate and residential flags mapped so shipping rules work on day one
- Dealer accounts, terms and historical PO references carried across so your counter team keeps its context
- Cutover scheduled outside the June-to-November window, with sixty days of daily crawl and index monitoring
We started building WooCommerce stores in 2012, which is why replatforming is a flagship service and why we know exactly what a fifteen-year-old marine or pool catalog looks like underneath. Duplicate SKUs from three different supplier imports. Compatibility notes typed into the product description because no field existed. Freight rules encoded in a plugin whose author disappeared in 2019. That is the real project — the storefront is the easy part.
The Tampa-specific risk is part-number search equity. Stores here rank for thousands of long-tail queries that are literally OEM part numbers, model codes and hull identifiers, and those pages are worth far more per session than any category term. They are also the pages a generic migration tool is most likely to drop, because they live in odd URL patterns, legacy attribute pages and faceted paths nobody documented. We inventory them from Search Console, Ahrefs and server logs before we touch anything, then map every one of them to a destination or a deliberate decision.
Then there is the operational data that has no Shopify field by default: freight class, dimensional weights, liftgate and residential flags, dealer terms, install notes on old orders and the compatibility tables themselves. Generic tools drop all of it. We map it into metafields and metaobjects on purpose, run at least two full dry-run migrations with a differences report, and only move DNS when that report comes back clean.
Local context
You do not cut over a Bay-area store in September
Most cities let you choose a cutover window on traffic alone. Tampa adds a hard constraint: from 1 June to 30 November, and acutely around the September peak, a storm can close your warehouse, put your ops lead on evacuation logistics and suspend carrier pickups across the peninsula for days. A migration is exactly the wrong thing to be stabilising in that week. We plan Bay-area cutovers for late winter or spring wherever the calendar allows, keeping the sixty-day post-launch monitoring period well clear of the peak. Where a summer move is unavoidable, we freeze the catalog earlier, stage the redirect map so nothing depends on someone being at a desk, and document a rollback a single named person can execute from a phone with no VPN. The DNS change itself runs at your quietest hour on a weekday, never on a Friday and never inside a forecast cone.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Tampa brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Tampa store
We do not work off a rate card. Every Tampa engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Tampa — your questions
Not if you migrate it as text — it survives as text and stays useless. We extract it during the mapping phase, resolve it against a canonical list of vessels, engines and model years, and load it as structured records linked to products. That extraction is the single most valuable thing in a Tampa marine migration, because it turns a decade of typing into a filter.
By treating those URLs as the primary deliverable rather than an afterthought. We pull the full indexed footprint from Search Console, Ahrefs and raw server logs, cluster it, and map every part-number and model-code URL one-to-one. Anything without a natural target gets an explicit decision, never a lazy redirect to the homepage, which is how that traffic gets destroyed permanently.
Yes. The legacy store stays live throughout; the Shopify build and the rehearsal migrations run in parallel in a staging store. The only interruption is a short catalog freeze before cutover so the final data sync is clean. Storefront downtime at the switch itself should be zero, and we plan the runbook to keep it that way.
We document the actual behaviour before we rebuild it, usually by running test carts against the live site rather than trusting the settings screen. Then it gets rebuilt natively with dimensional rules, carrier-calculated rates and product-level flags for liftgate, residential and oversize. You end up understanding your own shipping logic again, which is worth as much as the platform change.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Tampa brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.