Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Tampa, FL
Shopify Store Design & Development in Tampa, FL
Custom Shopify storefronts for Tampa Bay brands whose customers need the exact part that fits a 2014 hull, not a prettier homepage.
Delivered remotely for brands across Tampa and Florida.
Build · Tampa
Why Tampa brands come to us for this
- Fitment and compatibility modelled in metaobjects so one selector drives collections, search and PDPs across the whole catalog
- Oversize and LTL freight rated in the cart, with a curbside-versus-parcel delivery promise shown before checkout
- Storm mode built into the theme: shipping banner, delivery estimates and backorder messaging toggled by a merchandiser
- Reorder-from-history and saved boat, pool or enclosure profiles designed in, because Bay-area demand is replacement demand
- Product photography treatment that shows corrosion resistance, UV rating and material spec, not just a white-background hero
The hardest thing a Tampa Bay storefront has to do is answer one question fast: will this fit my boat, my pool, my enclosure, my window opening. A buyer standing on a dock at Davis Islands with a corroded bracket in one hand is not browsing. They want a selector, a confirmation, and a checkout. Most themes bury that behind a keyword search that returns forty part numbers and no confidence, and the sale goes to a marketplace listing with a photo of the same bracket.
So we build the fitment layer first and design around it. Vessel, engine, model year, pool volume, panel span, opening width — whichever dimension your catalog actually turns on — modelled as Shopify metaobjects linked to products, so one selection filters collections, search, product pages and related items, and persists while the customer browses. That single structure is the difference between a store that earns a second order and one that gets treated as a price check.
The second design constraint here is weight and size. Screen panels, dock hardware, patio sets, generators and canvas do not ship in a flat-rate box, and a store that hides freight until after checkout is training its customers to abandon. We build dimensional and LTL rating into the cart, show a delivery promise on the product page, and separate what ships parcel from what needs a curbside appointment — before the buyer commits, not after your ops team opens the order.
Local context
A storefront that behaves differently between June and November
Every Tampa merchant builds a store that has to run in two modes. From 1 June to 30 November, and hardest in September, a forecast cone over the Gulf changes what your site can honestly promise: carriers suspend service into the peninsula, your 3PL closes, and lead times that were accurate on Monday are fiction by Thursday. We build storm mode as a native theme feature rather than a plugin — a merchandiser toggles a shipping-reality banner, swaps delivery estimate logic, and switches affected collections to a backorder message with a real date, all from the theme editor in a couple of minutes and without a developer. The rest of the year the same store runs in normal mode with the controls invisible. Building it in during the project costs a fraction of what it costs to improvise it during a warning.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Tampa brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Tampa store
We do not work off a rate card. Every Tampa engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Tampa — your questions
Yes, and the cleanup is most of the job. We normalise the sheet into vessel, engine and model-year records, resolve the duplicates and the free-text entries that mean the same thing, then load them as metaobjects linked to products. After that the selector is straightforward. Budget the effort where it really sits — data hygiene, not front-end work.
They get different rating logic and different promises. Parcel items keep a normal delivery estimate; freight items are rated dimensionally, flagged on the product page, and given a curbside delivery explanation including whether a liftgate or an appointment is involved. Mixed carts are split visually so nobody expects a screen enclosure to arrive with their tackle.
It changes navigation, pricing display and account structure rather than the theme itself. Installer and dealer accounts see their own price list, their reorder history and quantity rules, while retail customers see the standard experience on the same catalog and inventory. We design both paths at wireframe stage so the dealer experience is not a bolt-on later.
Late winter or early spring for most Bay-area merchants: you get shakedown time before hurricane season and before the summer boating peak, and you are stable well ahead of September. We avoid cutting DNS over during a named-storm forecast, and if the calendar forces a summer launch we shorten the freeze window and write a rollback one named person can run from a phone.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Tampa brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.