Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
Miami, FL
eCommerce SEO & GEO in Miami, FL
Organic revenue for Miami stores that need to rank in two languages and across several countries without competing with themselves.
Delivered remotely for brands across Miami and Florida.
Grow · Miami
Why Miami brands come to us for this
- Hreflang built correctly across en-US, es-US and your LatAm markets so the pages stop cannibalising each other
- Native Spanish and Portuguese keyword research per country — not translated English head terms
- Shopify's duplicate product URL and faceted-navigation crawl waste fixed before any content ships
- Collection architecture built for how Miami's categories are actually searched: swim, resort, skincare, supplements
- GEO work in every language you sell in, so AI answers cite your store and not just your competitor's English page
Ranking a Miami store is a different technical problem than ranking a store in Columbus, and the difference is hreflang. You are not running one site — you are potentially running en-US, es-US, es-MX, es-CO and pt-BR versions of the same collection, and if the annotations are wrong Google serves the Mexican page to the Colombian buyer, or worse, decides the whole cluster is duplicate and picks one page to index. That single misconfiguration costs more organic revenue in this market than any amount of blog content will recover.
Underneath that sits the ordinary Shopify debt every store carries: products reachable at two URLs, faceted navigation spawning thousands of crawlable parameter combinations, collection pages shipping with no copy and no internal links. None of that is your fault and all of it is eating crawl budget you need spread across several language trees rather than one. We fix the platform layer first because there is no point publishing Spanish collection copy onto a site that wastes half its crawl on filter URLs.
Then we build the pages that earn commercial search in each language — and that means real keyword research in Spanish, not translated English keywords. Buyers search differently by country. A term that carries volume in Mexico can be near-dead in Colombia, and a literal translation of your English head term is frequently not what anyone types. Machine-translating a collection page is how you rank for nothing in two languages instead of one.
Local context
Spanish-language search demand is a separate keyword universe
Miami is one of the few US metros where the Spanish-language SERP is a genuine commercial channel rather than a rounding error, and it behaves like its own market. Vocabulary splits by country of origin — the same garment, supplement or skincare product carries different common terms among Cuban, Venezuelan, Colombian and Brazilian buyers, and the local mix is unusually broad. We do the keyword research natively per market rather than translating your English set, map it to your existing catalogue and margin, and build collection pages that answer the terms buyers actually use. The same applies to AI answer engines: a growing share of category research here happens in a chat window in Spanish or Portuguese, and being citable in English only means being absent from half the conversation.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a Miami brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your Miami store
We do not work off a rate card. Every Miami engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in Miami — your questions
You need indexable, distinct URLs with correct hreflang annotations. A client-side translation widget that swaps text on the same URL gives Google nothing to index, so you get zero Spanish organic visibility while feeling like you have a Spanish site. Shopify Markets with published translations produces real URLs. That distinction is the whole difference between having a Spanish channel and having a Spanish-looking one.
Correct hreflang with reciprocal annotations, a clean canonical policy and market-appropriate content differences where they genuinely exist — pricing, currency, shipping and availability. The common failure is annotating one direction only, which Google ignores entirely. We validate the whole cluster in Search Console rather than assuming the theme output was right.
For research-heavy categories, yes, and Miami's dominant categories are research-heavy. Beauty, supplements and considered apparel all get investigated before purchase, and increasingly that investigation starts with an assistant rather than a search box. The work is the same discipline as good technical SEO — clean entities, correct schema, extractable answers — just executed in every language you actually sell in.
A bilingual programme front-loads more of the work, so the first two months look like plumbing — hreflang, language-specific indexation, a Spanish subfolder that has probably never been crawled properly. That is not a delay; it is the thing that makes everything after it possible. From there, impressions typically move in the second month, and commercial positions in Spanish tend to arrive sooner than in English because the competitive set is thinner. English category terms take the usual three to six months. We report the two languages separately, both non-branded, because averaging them hides which one is actually working.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your Miami brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.