Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Miami, FL
Shopify Store Design & Development in Miami, FL
Custom Shopify storefronts for Miami brands whose buyers arrive on a phone, in Spanish, from three different countries.
Delivered remotely for brands across Miami and Florida.
Build · Miami
Why Miami brands come to us for this
- Theme-level Spanish and Portuguese, so filters, cart and shipping pages translate too — not just product titles
- Mobile-first templates tuned for bright-sun contrast and LTE, because Miami browsing is outdoors and on a phone
- Swim, resort and skincare merchandising patterns: fit and coverage guidance, regimen sequencing, ingredient disclosure
- Landed-cost display built into the PDP for buyers in San Juan, Bogotá and São Paulo
- Launch windows scoped around Swim Week, winter high season and hurricane-season fulfilment risk
A Miami storefront gets judged on a phone, outdoors, in bright sun, usually within about four seconds. That is not a design preference, it is the operating condition here. Screen glare, LTE on the causeway, a buyer who found you through a creator's story in Wynwood and has no patience for a hero video that takes six seconds to decode. We build for that first and make it beautiful second — which, done properly, produces a better-looking store anyway.
The second condition is language. A meaningful share of the traffic hitting a Miami store is reading in Spanish or Portuguese, and most stores answer with an English theme plus a translation widget bolted to the header. The widget translates the product title and leaves the size chart, the shipping page, the filter labels and the cart in English. We build translation into the theme layer so navigation, facets, metafields, cart and transactional email all move together.
Then there is the catalogue itself. Swim, resortwear, skincare and supplements — the categories this city actually produces — each break a generic theme in a specific way. Swim needs a fit and coverage story per silhouette, not a size chart PDF. Clinical skincare needs regimen sequencing and ingredient disclosure on the page. Supplements need a subscription decision made before the add-to-cart, not after. We design the templates around your category instead of asking your category to fit a template.
Local context
Built around Miami's calendar, not a generic launch window
Miami brands do not have an evenly distributed year. Swim and resort brands are photographing and merchandising against Miami Swim Week in the summer and shipping into a winter high season driven by tourism, Art Basel and snowbird traffic through Miami Beach and the Design District. Hurricane season runs June through November, which means fulfilment interruptions are a planning input, not an emergency. We scope builds so the storefront lands in your shoulder season with time to test, we ship banner and cutoff logic your team can trigger from the theme editor when a storm closes your 3PL for two days, and we never cut over DNS during your peak. A build that is technically excellent and lands three weeks into your season has already lost.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Miami brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Miami store
We do not work off a rate card. Every Miami engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Miami — your questions
Yes, and it is cheaper to do it at build time than to retrofit later. We structure the theme with translation keys from the start so every string — navigation, filter labels, size guidance, cart, checkout, transactional email — has a home. Retrofitting a live store means auditing every hard-coded string a previous developer left in a section file, which is slow, unglamorous work you can avoid entirely.
Fit becomes the primary conversion element. A swim PDP needs coverage description per silhouette, model height and size worn, fabric behaviour when wet, and real customer fit feedback — because the return is decided at the moment of purchase, not at the moment of delivery. We also build separates logic properly so a top and bottom in different sizes is a normal purchase rather than a support ticket.
We avoid launching into it where the calendar allows, and where it does not, we build the operational controls in. That means a theme-editor-controlled shipping notice, cutoff and delivery-estimate logic tied to your fulfilment location, and a documented process your team can run without us at 6am on a Tuesday. We also plan cutover for a low-traffic window well outside a named-storm forecast cone.
We work with brands across the metro remotely — ConversionEX is headquartered in Albuquerque, New Mexico, not Miami, and we would rather say that plainly than list a mailbox. What matters more than geography is your model: a Doral distributor going direct and a Design District jewelry house have almost nothing in common technically, and we scope those two builds very differently.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Miami brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.