Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Miami, FL
Replatforming & Migration to Shopify in Miami, FL
Magento, WooCommerce or BigCommerce to Shopify — with your Spanish URLs, your export order history and your rankings intact.
Delivered remotely for brands across Miami and Florida.
Build · Miami
Why Miami brands come to us for this
- Both language trees inventoried and redirected — the Spanish URLs are usually the forgotten half
- Export order history preserved with customs references, tax IDs and freight notes mapped into metafields
- Legacy Magento and WooCommerce multi-currency pricing rebuilt properly on Shopify Markets
- Cutover scheduled around hurricane season with a rollback one named person can run remotely
- Sixty days of daily crawl monitoring after launch, reported against the pre-migration organic baseline
Migrations fail on two things: dirty data and dropped URLs. In Miami there is a third, and it is the one nobody scopes. Bilingual stores have two URL sets. The Spanish half was usually built by a different developer, in a different year, on a plugin nobody documented, and it has quietly accumulated its own inbound links and its own rankings. Migrate the English catalogue perfectly and lose the Spanish tree and you have deleted a revenue channel you were not measuring.
The other local complication is history. A Doral distributor or a cross-border seller has years of orders shipping to Puerto Rico, Colombia, Panama and Brazil, with customs references, tax IDs and freight notes attached — data that has no obvious Shopify field and gets dropped by default by every generic migration tool. We map it into metafields deliberately, because the moment a support agent cannot find a two-year-old export order, the migration is a failure regardless of what the redirect report says.
We treat it as two migrations running in parallel, because a bilingual store has two indexed footprints and most agencies only ever find one. The English property and the Spanish subfolder or subdomain each carry their own indexed pages, their own backlinks and their own Search Console data, and each needs its own complete inventory and its own signed redirect map before DNS moves. Then add the market-level configuration — currency, duty and landed-cost display, payment methods per country — which does not migrate at all and has to be rebuilt from scratch in Shopify Markets. Two or more full rehearsals, a differences report that comes back empty, and only then the cutover.
Local context
Cutover timing is a weather decision here
Most cities let you pick a cutover window based on traffic. Miami adds a constraint: from June through November, a named storm can close your 3PL, knock out power in parts of the county, and put your operations team on evacuation logistics for three days. We do not schedule a DNS change into that. Where the calendar forces a summer migration, we build a documented rollback that a single named person can execute from a phone, we freeze the catalogue earlier than usual, and we stage the redirect map so nothing depends on someone being physically at a desk. The rest of the year, we cut over in the small hours of a low-traffic weekday and watch index coverage daily for sixty days.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Miami brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Miami store
We do not work off a rate card. Every Miami engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Miami — your questions
Yes, and consolidating is almost always the right move. Two systems means two codebases, two catalogues drifting apart and two sets of inventory that disagree. On Shopify, Markets plus a translation layer gives you both languages on one store with correct hreflang. The migration work is heavier because you are inventorying and redirecting two URL trees, and we scope that explicitly rather than discovering it in week six.
Not if the Spanish URL inventory is treated as a first-class deliverable. The failure we see is an agency pulling Search Console data for the primary property, mapping those URLs, and never noticing the Spanish subfolder or subdomain has its own indexed pages and its own backlinks. We pull both, map both, and monitor index coverage for both for sixty days after cutover.
Orders import as historical records with line items, fulfilment status and notes intact. The extra step for a cross-border Miami seller is the fields Shopify has no native home for — customs references, recipient tax IDs, freight and broker notes. We map those into structured metafields and make them visible to your support team, because that history is what resolves a warranty claim from Panama two years later.
Ten to sixteen weeks for a mid-market catalogue; a heavily customised Magento 2 with B2B pricing or an ERP dependency runs longer. For a Miami brand with real seasonality, work backwards: if you sell into winter high season, you want to be live and stabilised by early autumn, which means starting the audit in spring. Starting in October to launch before December is how migrations get rushed and rankings get lost.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Subscription contracts migrate to Recharge or Shopify Subscriptions with billing dates, cadence and discounts preserved. We time the cutover between billing cycles and run a reconciliation on the first post-launch charge run. Churn in the first cycle is the metric we watch hardest.
Yes. Articles, authors, tags, images and internal links come across, and every content URL is included in the redirect map. Blog URLs are the most commonly forgotten group in a migration and often the largest source of lost organic traffic.
Next step
Migrate to Shopify for your Miami brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.