App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Las Vegas, NV
Shopify Apps & Ongoing Growth Support in Las Vegas, NV
A named Shopify team keeping a wholesale and retail store stable through show weeks, overnight ordering and the app sprawl that accumulates in a supplier catalogue.
Delivered remotely for brands across Las Vegas and Nevada.
Scale · Las Vegas
Why Las Vegas brands come to us for this
- App stack audited on cost, script weight and overlap — wholesale pricing, quantity, quote and quick-order tools consolidated
- Custom private apps for the genuinely bespoke parts: ERP and accounting sync, 3PL availability feeds, SKU-code quick order
- Change freezes and named cover through CES, SHOT Show, MAGIC and Cosmoprof weeks, agreed in advance
- Revenue-critical failures defined explicitly, with a runbook your team can execute overnight without waiting for a call
- Quarterly speed and dead-code review, plus regression testing against each Shopify platform release
App stacks in this segment grow the same way every time. A wholesale pricing app, then a quantity rules app because the first one did not handle case packs, then a quick-order app, a quote app, a PO field app, an inventory sync, and a bundle tool nobody remembers installing. Six subscriptions, four of which inject scripts into the storefront, two of which do overlapping jobs, and a combined monthly cost that would have funded owning the logic outright. We audit the stack on cost, script weight, overlap and actual usage, and remove before we add.
What replaces them is usually smaller than people expect. Native B2B features cover a good deal of what those apps were installed for, Shopify Functions handle pricing and delivery rules server-side, and a compact private app handles the genuinely bespoke part — the ERP or accounting sync, the availability feed from a 3PL, the SKU-code quick-order your buyers actually use. Owning that code means it upgrades on Shopify's schedule rather than a vendor's, and it does not disappear when a developer sunsets a product.
Then there is the ongoing part, which is mostly about not breaking things at the wrong moment. A prioritised backlog that ships every sprint, quarterly Core Web Vitals and dead-code review, regression testing against Shopify's platform releases, and a support channel where a broken cart gets a human quickly. The value is less in any single ticket and more in the store staying boring while the business gets on with selling.
Local context
Cover has to match a show calendar and an overnight order flow
Support expectations here are shaped by two things a standard retainer rarely accounts for. First, the show weeks: during CES, SHOT Show, MAGIC or Cosmoprof the cost of a broken catalogue page or a failing account-application form is measured in buyers you will not get another shot at until next year, so those weeks run under a change freeze with pre-agreed cover and a named person on point rather than a normal queue. Second, the clock: this market places genuine orders overnight, and a checkout failing at two in the morning here is not a quiet-hours problem to look at tomorrow. We define in advance what counts as revenue-critical, what the response commitment is, and which failures your own team can resolve from a runbook without waiting for us — because the fastest fix is usually the one that does not need a call at all. We are in Albuquerque, one time zone east, which in practice means our working day starts earlier than yours rather than later.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Las Vegas brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Las Vegas store
We do not work off a rate card. Every Las Vegas engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Las Vegas — your questions
Usually yes, and often substantially. Native B2B on Shopify covers company accounts, price lists and quantity rules that several of those apps were installed to provide, and Functions handle custom pricing and delivery logic server-side. We map what each app is actually doing against what the platform now does natively, then retire the overlap in a controlled sequence with testing at each step rather than uninstalling everything in one afternoon.
It should not, because that week is under a freeze — but if it does, the cover is arranged before the show rather than improvised during it. We agree which failures are revenue-critical, who is on point, and how you reach them. We also do a pre-show check of the paths that matter most that week: the booth landing page, the account application, catalogue access and checkout on a phone over a crowded venue connection.
Usually, and the shape depends on what the other system exposes. Where a supported connector exists and does the job, we use it. Where it does not, a private app handles the sync with proper error handling and alerting, because a silent failure in an inventory feed is far more expensive than a loud one. We scope integrations around the specific fields and frequency you need rather than trying to mirror two systems completely.
We define coverage honestly rather than implying a follow-the-sun team we do not have. Response commitments are set in the agreement, revenue-critical failures are separated from everything else, and we invest heavily in the runbook so your own overnight staff can handle the common cases — a stuck order, a payment gateway alert, a stock sync gap — without waiting for us. That combination resolves more incidents faster than a promise of round-the-clock staffing would.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Las Vegas brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.