Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Sydney, NSW
Replatforming & Migration to Shopify in Sydney
Neto, Magento, WooCommerce or BigCommerce to Shopify — with your GST records, your stockist pricing and your organic traffic intact, and nowhere near December.
Delivered remotely for brands across Sydney and Australia.
Build · Sydney
Why Sydney brands come to us for this
- Neto, Magento, WooCommerce and BigCommerce estates migrated with the inventory and warehouse question answered before the catalogue moves
- GST components, ABN records and GST-free export orders preserved in migrated order history and reconciled against your accounting system
- Stockist and wholesale price tiers rebuilt as native B2B price lists rather than carried across as discount codes
- Australia Post, Sendle and courier integrations rebuilt and tested with real label generation before cutover, not after
- Cutover scheduled outside the mid-November to February freeze, with sixty days of daily index-coverage monitoring afterwards
The Australian replatforming queue looks different from the American one. Alongside the usual Magento 2 and WooCommerce estates, a large number of Sydney merchants are on Neto and other locally grown platforms that made sense a decade ago and now leave them maintaining an integration stack nobody else uses. Those migrations carry a specific hazard: the legacy system is often doing warehouse and stock work as well as storefront work, so lifting the catalogue without deciding where inventory management now lives just moves the problem into Shopify.
The second thing that gets underscoped is records. Australian order history carries tax lines that have to survive — GST components, ABNs on wholesale invoices, and export orders that were correctly treated as GST-free. Generic migration tools flatten that into an order total and a note field. Your accountant will find out about it in July, during EOFY, which is the worst possible moment. We map tax detail, customer tax status and wholesale pricing tiers deliberately, and we reconcile a sample against your accounting system before anyone signs off.
Then the part that is the same everywhere and still ruins migrations: URLs. Every collection, product, blog post and legacy parameter gets inventoried and mapped one-to-one before DNS moves, with the redirect map signed off as its own deliverable rather than assembled in the final week. We run at least two full dry-runs, produce a differences report that has to come back clean, and watch index coverage daily for sixty days after cutover against the pre-migration organic baseline.
Local context
Nothing moves between mid-November and February
In a market where Boxing Day can be a bigger single day than Black Friday, the migration calendar has one immovable rule: the store is live, stabilised and past its monitoring window before peak, or it waits until February. That means an audit starting in autumn for a winter or early-spring cutover, and it means saying no to a November launch even when the old platform is genuinely painful. The seventeen-hour offset does one narrow practical favour here and we will not overstate it — Sydney's small hours fall inside our working afternoon, so the cutover itself, the redirect verification and the first hours of monitoring happen with our team fully staffed rather than someone awake at 3am on call. Everything else about the gap is a cost we manage by writing more down. The rollback plan is documented to the point where one named person on your side can execute it from a phone without us.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Sydney brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Sydney store
We do not work off a rate card. Every Sydney engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Sydney — your questions
Two things. The data model is usually less standardised than Magento or WooCommerce, so field mapping takes longer and needs more sample checking. More importantly, platforms in that category often handle stock, purchasing or warehouse functions as well as the storefront, so part of the scope is deciding what takes over those jobs — Shopify's own inventory tooling, a 3PL system, or an inventory app — before the catalogue lands anywhere.
They do if the migration treats them as a deliverable. Orders come across as historical records, and the extra Australian work is preserving tax components, customer tax status, ABNs on wholesale orders and the GST-free treatment of past export sales. We reconcile a sample period against your accounting system before sign-off, because the time to discover a tax field went missing is not the following EOFY.
They get rebuilt rather than migrated, because the legacy connection is usually specific to the old platform. We map your current label, manifest and tracking workflow, rebuild it on Shopify with your carrier accounts, and test real label generation and tracking pushback in the dev store. Warehouse staff walk through the new picking and dispatch flow before cutover, since a migration that breaks dispatch is a failure no matter how clean the redirects are.
It is how every Australian migration we do is run — we have no Sydney office and no local staff. What makes it work is written process: a dated plan, a signed redirect map, dry-runs you can inspect yourself in a staging store, and a rollback one of your people can execute without us. The one genuine convenience is that your low-traffic overnight window lands inside our working day, so the cutover is supervised live rather than by someone on a phone alarm.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Sydney brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.