Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Stockholm
Replatforming & Migration to Shopify in Stockholm
Off a Swedish legacy platform onto Shopify with your Swedish URLs, your order history and your accounting integration intact.
Delivered remotely for brands across Stockholm and Sweden.
Build · Stockholm
Why Stockholm brands come to us for this
- Legacy Swedish URLs with å, ä and ö mapped explicitly against Shopify handle generation, before anyone approves a cutover
- Swedish and English trees inventoried as separate redirect maps, with hreflang pairs re-verified after launch as their own check
- Jetshop, Askås, Starweb, Wikinggruppen, Quickbutik and Magento data mapped field by field, with a decision for anything that has no Shopify equivalent
- Klarna order and payment history reconciled across the cutover line so refunds and disputes stay traceable
- Fortnox or Visma exports, shipping label software and pickup-point carrier feeds rebuilt and tested on real staging orders
Sweden built its own ecommerce platform layer before Shopify arrived here in force, and that is who we mostly move brands off. Jetshop, Askås, Starweb, Wikinggruppen, Abicart, Quickbutik — solid systems that ran a domestic business well and then ran out of roadmap somewhere around the second export market. The rest of the conversations start on Magento that outgrew its hosting bill, or WooCommerce held together by a developer relationship that ended two years ago. The common symptom is the same: the store still works, and nobody dares restructure the catalogue.
Two things sink a Swedish migration, and neither is the design. Dirty catalogue data, because a decade-old store carries duplicate SKUs, orphaned attributes and product copy that exists in Swedish but not English or the reverse. And dropped URLs, which here means a specific trap: legacy Swedish slugs containing å, ä and ö, handled one way by the old platform and a different way by Shopify's handle generation. Get that wrong and a few thousand indexed product URLs quietly 404 while everyone is admiring the new homepage. Search Console, a crawl and your server logs together give the complete inventory, and every path is mapped one to one before a cutover date goes in a calendar.
The third workstream is everything the store talks to, which in a Swedish stack is more than people expect. Klarna, with order and payment history that has to reconcile on both sides of the line. Shipping label software and carrier integrations for service-point and locker delivery. Bookkeeping — Fortnox or Visma for most brands this size — where a broken order export becomes an accounting problem two weeks after anyone stopped watching. A warehouse system if you use a Swedish 3PL. All of it rebuilt and tested against real orders in staging, never reconnected on launch night.
Local context
The cutover window in Sweden is narrower than people think
The Swedish year gives a migration two safe stretches and a lot of unsafe ones. July removes most of a month — suppliers, your own team, your 3PL contact and half the people whose sign-off you need are on semester at the same time, so a cutover scheduled into it is a cutover with nobody to answer the phone. From late October the run into Black Week, Christmas and mellandagsrea carries the year, and touching DNS inside that is an unforced risk we will decline. That leaves January through May, with a preference for finishing structural work by June, and a secondary window in late August and September when the country comes back and there is still runway to fix what the first fortnight of real traffic reveals. We plan backwards from that calendar rather than from when the contract was signed, and if the dates do not allow a proper dry-run cycle we will say so before you commit.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Stockholm brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Stockholm store
We do not work off a rate card. Every Stockholm engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Stockholm — your questions
The data transfers; the platform-specific logic gets a decision rather than a translation. Products, variants, customers, order history, blog content and media all move. Custom pricing rules, campaign modules and Swedish-market plugins each get assessed as replace-with-native, rebuild-as-a-Function, or retire. In practice a good share of what looks like custom development on these platforms turns out to be catalogue and discount behaviour Shopify handles natively, which is the cheapest outcome on the table.
They get treated as a first-class risk, because this is where Swedish migrations lose organic revenue quietly. Old platforms differ in how they encoded those characters in slugs, and Shopify generates handles its own way, so a naive export produces near-miss URLs that look right in a spreadsheet and 404 in production. We extract the real indexed paths from Search Console and server logs, map them explicitly, and test the redirect set against live crawl data in staging rather than trusting a pattern rule.
Yes, with the integration rebuilt and reconciled before cutover rather than after. Your old platform holds the transaction record up to the switch and Shopify holds it afterwards, so the first VAT period spans two sources and needs clean exports on both sides. We make sure order exports carry the country, rate and payment-method fields your accountant needs, and we run test orders end to end into the accounting system in staging. Loop in whoever files for you before the date is fixed.
There is usually a short dip while Google recrawls, and the job is making it small and short rather than pretending it will not happen. A complete one-to-one redirect map, unchanged content on the highest-earning pages, and internal linking preserved are what keep it to a few weeks. We monitor index coverage and 404s daily for sixty days after cutover and report organic sessions and revenue against the pre-migration baseline weekly, so you are looking at a curve rather than a feeling.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Stockholm brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.