Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Sacramento, CA
Replatforming & Migration to Shopify in Sacramento, CA
Migrations for Sacramento producers and suppliers where the club list, the allocation history and the vintage archive matter more than the theme.
Delivered remotely for brands across Sacramento and California.
Build · Sacramento
Why Sacramento brands come to us for this
- Club members migrated with tier, allocation history and stored payment tokens — proven on a small cohort before the full list
- Vintage, lot and varietal URLs mapped one to one, so a decade of indexed release pages does not turn into 404s
- Wholesale and institutional accounts rebuilt as B2B companies with their price lists and terms intact
- At least two dry runs into staging with an automated delta report on counts, prices, inventory and customer tags
- Cutover scheduled into the winter quiet window, never across a release date or a club rebill day
We started out building WordPress and then WooCommerce stores with a conversion practice attached, which is why replatforming is a flagship service rather than something we tolerate. It also means we recognise the state most Valley merchants are actually in: a WooCommerce site a local developer built in 2016, a subscription plugin nobody dares update, a compliance plugin for shipping restrictions, and a hosting bill that spikes every October. It works, right up until a release day.
The other common starting point here is a dedicated wine platform — a system that bundled the store, the club and the compliance layer together. Moving off one is a different job from a generic migration. Products carry vintage and lot structure a flat CSV flattens, customers carry club tier, allocation history and shipping preferences, and there are years of order records that determine who gets first access to a small lot. Losing that history does not just break reporting, it breaks the fairness rule your best customers judge you on.
So the migration is planned around the records, not the pages. Field-by-field mapping before anything moves, at least two full dry runs into a staging store with a delta report on record counts and prices, and a decision written down for every field that has no Shopify equivalent. Then the URL work: every indexed vintage page, varietal page and old blog post mapped one to one, with a real destination rather than a lazy redirect to the homepage.
Local context
There are only two safe months to cut over here, and October is not one of them
Most migrations fail on timing rather than technique. In this region the calendar is unusually strict: crush and harvest run late summer into autumn, allocation and club releases cluster in September and October, the gift season runs November into December, and spring brings the garden and outdoor-living rush. That leaves a genuinely quiet stretch in mid-winter and a smaller one in early summer before the heat rules bite. We plan the cutover into one of them, freeze the catalogue during the final delta run, and keep the old store readable but not orderable for a defined window so your team can look things up. The second local constraint is the club rebill date. If members are billed on the fifteenth, we do not migrate on the fourteenth — we move the subscription programme on its own timeline, prove a rebill cycle runs clean on a small cohort, and only then move the rest of the list.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Sacramento brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Sacramento store
We do not work off a rate card. Every Sacramento engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Sacramento — your questions
For the storefront, marketing and reporting, almost always. For compliance, understand what you are trading: the bundled platform handled shipping permissions and reporting as part of the product, and on Shopify that becomes a compliance app plus your existing provider. We map that dependency before recommending the move, and if your permit footprint is unusual we say so rather than discovering it in week six.
It gets migrated as order records and, more importantly, distilled into customer-level data you can act on — lifetime spend, years as a member, lots purchased — written to tags and metafields. Raw order history is useful for lookup, but the allocation rule needs a field it can segment on. We define that rule with you first, then migrate to support it.
That is the part we protect hardest, because those pages are years of accumulated authority and cannot be rebuilt quickly. We pull every URL from Search Console, your analytics and a crawl, map each to a live equivalent, keep title and heading structure stable through the move, and monitor coverage and rankings for weeks after launch rather than declaring victory at go-live. Where a page has no equivalent, it gets a decision, not a homepage redirect.
Sometimes, and if the site is losing you orders every week the risk calculation changes. In that case we usually split it: launch the storefront on Shopify first with the club and subscriptions still running where they are, then move the recurring programme in the next quiet window. It is more work in total, but it keeps the highest-risk system away from your busiest weeks.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Sacramento brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.