Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Albuquerque, NM
Replatforming & Migration to Shopify in Albuquerque
Move off WooCommerce or Magento without losing twenty years of rankings for the terms that actually feed your business.
Delivered remotely for brands across Albuquerque and New Mexico.
Build · Albuquerque
Why Albuquerque brands come to us for this
- Cutovers scheduled February to June — never inside chile season or the gift-basket run
- Every legacy recipe post, seasonal landing page and discontinued gift set mapped one-to-one
- Rankings for high-intent national terms like mail-order green chile protected as the primary success metric
- Undocumented WooCommerce and Magento 1 customisation budgeted as archaeology, not assumed away
- Twenty years of order history imported so your support team keeps warranty and reorder context
New Mexico has an unusual concentration of old, well-ranked eCommerce sites. Mail-order chile, piñon coffee, salsa and Southwestern gift businesses that have been selling online since the early 2000s, often on WordPress and WooCommerce, sometimes on a Magento 1 install nobody has patched in years. Those sites are slow and fragile and they also rank on the exact terms that carry the business. That combination makes replatforming here higher-stakes than in most markets.
The risk is never the catalogue. It is the two thousand legacy URLs — old recipe posts, discontinued gift baskets, seasonal landing pages from 2014 — that quietly carry links and rankings. Drop those and organic revenue falls before anyone notices, usually right as the harvest season starts.
So the order of work is inverted from what most people expect. Before anyone designs a template we reconstruct what the old site actually ranks for — indexed URLs out of Search Console, a crawl of the archive, and server logs to catch the pages Google still visits that no internal link points at any more. That list becomes a signed redirect map, and it is the deliverable the whole project gets judged against. Design happens afterwards. The cutover date is set by your harvest calendar, not by our sprint board.
Local context
There is exactly one safe cutover window here
For a New Mexico food or gift brand, the year has two untouchable periods: late August through early October, when the Hatch harvest and roasting season drives order volume, and November through late December, when gift baskets ship. That leaves roughly February to early June as the honest migration window, and it is not negotiable — moving platforms six weeks before harvest means you will be debugging a shipping rule while orders queue. The other local wrinkle is what these legacy sites are built on. A large share were built by local freelancers or UNM students a decade ago, then extended by whoever was available, which means undocumented custom fields, hand-edited PHP and a checkout with logic nobody can explain. We budget archaeology time for that explicitly, because discovering it in week nine is what turns a sixteen-week migration into a twenty-four-week one.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Albuquerque brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Albuquerque store
We do not work off a rate card. Every Albuquerque engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Albuquerque — your questions
Not if the URL work is done first. Those rankings are usually held by a handful of pages plus a long tail of old content, and both need one-to-one targets before cutover. Expect a two to four week dip while Google recrawls, then recovery. The brands that lose rankings permanently are the ones who redirect everything to the homepage and hope.
February through early June. We want the new store live, load-tested and stable for at least eight weeks before harvest volume arrives. If you come to us in July, our honest advice is to wait, harden the existing site, and start the migration in the new year rather than gamble your biggest quarter on a fresh checkout.
It is common here and it is manageable, but it changes the discovery phase. We read the theme and plugin code before quoting because undocumented custom fields, hand-rolled shipping logic and orphaned database tables are where migration budgets blow up. Finding it in week two costs a meeting; finding it in week nine costs a month.
Order history yes, with line items, fulfilment status and notes intact — which matters when a customer in Chicago wants the same basket she sent her family in 2019. Password hashes cannot legally transfer between platforms, so customers set a new password on first login, and we run a pre-launch email sequence so that lands as expected rather than as a support spike.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Subscription contracts migrate to Recharge or Shopify Subscriptions with billing dates, cadence and discounts preserved. We time the cutover between billing cycles and run a reconciliation on the first post-launch charge run. Churn in the first cycle is the metric we watch hardest.
Next step
Migrate to Shopify for your Albuquerque brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.