Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
Istanbul
eCommerce SEO & GEO in Istanbul
Search work for Istanbul brands whose customers are searching in English, in another country, and have never typed the brand name.
Delivered remotely for brands across Istanbul and Türkiye.
Grow · Istanbul
Why Istanbul brands come to us for this
- Hreflang and canonical matrix set across US, UK and EU markets so your own storefronts stop competing for the same shopper
- Category pages built on material and origin demand: Turkish cotton, weave and GSM, leather tannage, knot density
- Turkish-language domestic content kept structurally separate from the English export index
- Product schema carrying origin, composition, per-market price and availability so answer engines can quote it accurately
- Buying guides written against the comparisons an American or German shopper is actually running before purchase
An Istanbul export store has almost no branded search to hide behind. The buyer does not know you exist, so essentially all of the opportunity is non-brand and category-level, which is harder and also more honest. It means the pages that matter are the ones describing what you make in the words a foreign shopper uses for it, and the biggest early wins usually come from material and origin queries that Turkish manufacturing already has a legitimate claim to.
Structure comes before content. Multiple markets on Shopify create multiple URL paths for the same product, and without correct hreflang and canonical handling you end up competing with yourself across your US, UK and EU storefronts while Google decides which one to show a Berlin shopper. We map the market and language matrix first, set hreflang reciprocally, and make sure the domestic Turkish content is not bleeding into the English index or vice versa.
Then the category layer, which is where most Istanbul stores are thinnest. A collection page with a headline and a product grid ranks for nothing. A collection page that explains weave and weight for towels, or leather tannage and hardware for bags, with real specification and internal links to the products that satisfy each variant of the query, is the asset. That same depth is what gets a page cited when someone asks an AI assistant which Turkish cotton towel to buy, which is now a meaningful share of early research and worth building for on purpose.
Local context
Origin is a keyword, and most Istanbul stores are not using it
There is genuine, durable search demand attached to Turkish production. People look for Turkish cotton towels, Turkish bath linens, Turkish leather, hand-knotted rugs from Gaziantep and gold from the Grand Bazaar trade, and the overwhelming majority of that traffic currently lands on Amazon listings, marketplace aggregators and US retailers reselling Turkish goods at a markup. A manufacturer in Denizli's supply chain or a workshop in Zeytinburnu has a stronger claim to those queries than any of them and almost never competes for them, because the site was built as a brochure rather than as a set of answer pages. We build that layer: origin and material category pages with real specification, buying guides that resolve the comparisons a shopper is actually making, and structured data that lets a product page state country of origin, material composition and availability in a way both search engines and answer engines can read. The competitive position is unusually favourable. The content simply does not exist yet.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a Istanbul brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your Istanbul store
We do not work off a rate card. Every Istanbul engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in Istanbul — your questions
Yes. Hosting location is not a meaningful ranking factor for Shopify stores, which are served from a global CDN, and Google infers market targeting from language, hreflang, currency, content and links rather than from where your company sits. What actually holds Istanbul stores back is thin English content, machine translation, no market structure and no links from the destination markets. Those are the things to fix.
A country-code domain does carry a geographic signal, and .com.tr will tend to be read as targeting Turkiye, which is unhelpful if the customer is in Ohio. That is why most exporting brands run a generic .com as the primary international storefront. If you already have authority on the .com.tr, it can be migrated or kept as the domestic market domain with hreflang describing the relationship rather than abandoned.
Not by writing the same page they wrote. Marketplace listings are shallow on specification and useless on provenance, so the differentiated ground is depth: GSM and weave explained with a recommendation per use, the mill and region named, wash and shrinkage behaviour stated honestly, comparison content that admits when a heavier towel is the wrong choice. That is also exactly the content answer engines pull from, so the same work serves both surfaces.
Not materially, because SEO is the least synchronous service we run. Audits, mapping documents, content briefs and technical tickets all arrive as written deliverables you read at the start of your day, and the live window between roughly 16:00 and 19:00 Istanbul time is reserved for the conversations that genuinely need discussion, usually prioritisation and content sign-off. The one thing we ask for is a named person who can approve content without a committee.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your Istanbul brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.