Klaviyo Lifecycle Flow Build
Eight to twelve behavioural flows: welcome, browse abandonment, cart and checkout recovery, post-purchase, replenishment, winback, VIP and back-in-stock, each branched by segment rather than sent flat.
Las Vegas, NV
Klaviyo Email & SMS Marketing in Las Vegas, NV
The money from a trade show is made in the six weeks after it, in email — so the follow-up should be a built sequence, not a rep with a spreadsheet.
Delivered remotely for brands across Las Vegas and Nevada.
Grow · Las Vegas
Why Las Vegas brands come to us for this
- Per-show lists tagged before you exhibit, with booth conversation captured as properties rather than lost in a notebook
- Branched post-show sequences: catalogue access, sample and quote follow-up, slow nurture, and a threshold that hands warm leads to your rep
- Replenishment flows built on each account's real reorder interval for consumables, not on a fixed monthly calendar
- Send windows derived from your own engagement data, so overnight and multi-time-zone contacts are not sent at the wrong hour
- SMS quiet hours enforced by recipient time zone, with consent captured properly at the booth as well as on the site
Every exhibitor comes home with a list. Badge scans, business cards, the notes app, the pad on the booth. In most companies that list gets partially typed into a spreadsheet, half of it gets a personal email from whoever has time, and by the third week the remainder is cold. The six weeks after a show are when the orders actually get placed, and the difference between a good year and an average one is usually whether that window was worked systematically.
So we build it as infrastructure before the show, not after. A tagged list per event with the booth conversation captured as properties — what they looked at, what volume they buy, which category they came for — feeding a branched sequence: catalogue access for the ones who wanted a line sheet, sample or quote follow-up for the ones who asked, a slower nurture for the browsers, and a clean handoff to your rep when someone engages past a defined threshold. The rep gets a shorter list of warm people instead of a long list of names.
Then there is the other half of the programme, which never stops: replenishment. A supplier's retention is not a winback campaign, it is knowing that a property reorders bar towels roughly every seven weeks and prompting at week six with their own list pre-loaded. Consumables have a rhythm, and a flow built on each account's actual reorder interval outperforms any promotional calendar. On the consumer side, the same machinery runs on different fuel — back-in-stock, drops, replenishment on wear items — and the discipline is keeping discounting out of it so margin survives.
Local context
Two clocks: the show calendar and a market that never closes
Send timing here needs more thought than a template calendar allows. Klaviyo defaults and most agency playbooks assume a nine-to-five buyer in a single time zone, but a hospitality supplier's contacts include overnight teams whose working day starts when the restaurant closes, and a national wholesale list whose buyers are scattered across four time zones with only their show attendance in common. We set send windows from your own open and click data rather than from best practice, use smart sending carefully so an overnight audience is not permanently pushed into a morning slot they never read, and keep SMS inside legal quiet hours for the recipient's zone rather than yours. Around the January and February shows the calendar changes shape entirely: campaign volume drops in the week of the show because your buyers are on the floor, then rises sharply in the fortnight after when they are back at a desk deciding.
Scope
What Klaviyo Email & SMS includes
The same standard of work we run for every client — applied to a Las Vegas brand’s realities.
Full service detailRFM Segment Architecture
Klaviyo segments built on recency, frequency and monetary value instead of open behaviour, so first-time buyers, loyalists and lapsing customers receive different messages and different offers.
Campaign Calendar
Three to five segmented sends a week, planned a month ahead against your promotional calendar, product drops and inventory position rather than improvised on a Tuesday.
SMS Programme
Compliant list growth, and SMS reserved for launches, back-in-stock and time-boxed offers. Two to four sends a month, because the fastest way to kill an SMS list is to overuse it.
Deliverability Management
SPF, DKIM and DMARC alignment, a dedicated sending domain, a sunset policy and list hygiene, monitored monthly so a reputation problem never becomes a revenue problem.
LTV & Owned Revenue Reporting
Klaviyo revenue as a percentage of total, split by flow and campaign, with revenue per recipient, cohort LTV and a view on what discounting is cannibalising.
Scoped and quoted for your Las Vegas store
We do not work off a rate card. Every Las Vegas engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Klaviyo Audit
Flow inventory, deliverability check, list health and integration review. We also surface the profile and event data Klaviyo already collects that nothing in the account currently uses.
Lifecycle Map
Every customer moment worth a message mapped against real purchase behaviour and repeat interval, then assigned to email, to SMS, or to nothing at all.
Build & Migrate
Flows built, designed and QA'd against live profile data, with legacy flows retired cleanly so nobody receives two versions of the same email in the same hour.
Campaign Cadence
Weekly segmented campaigns with tested subject lines, send times and offer structures. Every send has a hypothesis attached and a segment it was written for.
Optimise & Expand
Monthly flow A/B tests, quarterly lifecycle redesigns and continuous segment refinement as repeat intervals and buying patterns shift underneath you.
Proof
Klaviyo Email & SMS results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Food & Beverage (Specialty Coffee)
~$3.1M/yr, 28 SKUs, subscription + one-time, US · Shopify (Klaviyo, Recharge)
A 14-day roast window meant every discount cut into a 41% gross margin that could not be rebuilt. First-order CAC was $52 against a $38 AOV, so the business only worked on the second order and 64% of customers never placed one. The named constraint: no discount deeper than 10%, ever, on any channel.
+8%conversion rate2.4% to 2.6%. The smallest number here and the least important one
$38 → $50average order value+32%, once the sampler replaced the single-bag entry offer
36% → 58%90-day repeat purchase ratethe metric the entire engagement was designed around
+$410kannualized contribution marginCAC fell 19% while AOV and repeat rate rose, at zero incremental discount cost
In their words
Clients on this work
Email 11% → 34% of revenue
“Email was 11% of revenue when we started. It's 34% now. They rebuilt the Klaviyo account from the ground up — half our flows had never been turned on and the segments were basically 'everyone' — and then we argued about send frequency for a solid month. I was convinced five a week would torch the list. Instead of just insisting, they ran it as a holdout. Unsub rate moved 0.09%. I lost the argument and I'm glad I did.”
Head of RetentionBeauty & skincare brand, ~$7M/yr · Austin, TX
Verified client, 2025FAQ
Klaviyo Email & SMS in Las Vegas — your questions
It should hit a sequence within forty-eight hours, while the booth conversation is still recent, and it should be branched rather than blasted. Someone who asked for a line sheet gets catalogue access and pricing context; someone who asked about a sample gets a different path; a passer-by who scanned for a giveaway gets a slower nurture and should be honestly separated from the buyers. We also make sure consent was collected in a form that stands up, because a badge scan is not automatically permission to send marketing SMS.
It applies differently and often more profitably. The valuable messages are operational rather than promotional: your reorder is due, this item you buy is low on stock, this line is being discontinued so order through, your contract pricing has changed. Those get opened at rates promotional campaigns never reach, and they drive orders directly because they are relevant to a job the buyer already has.
Yes for genuinely useful transactional and operational messages, carefully for marketing. Order confirmations, shipping updates and back-in-stock alerts are welcome at any hour and are legally distinct from promotional sends. Marketing SMS has to respect quiet hours in the recipient's time zone regardless of when they happen to be awake, so we schedule those conventionally and let the operational messages carry the overnight relationship.
By capturing something specific at the booth and using it. A sequence that references the category the buyer asked about, the volume band they mentioned and the show by name reads like a follow-up; one that opens with thanks for visiting our booth reads like a blast. We give your booth team a short capture form with three or four fields, which is the whole difference, and we route anyone who replies to a human immediately rather than leaving them in the flow.
Twenty-five to forty percent is the healthy band for most DTC brands. Consumables and subscription categories run higher; considered one-off purchases sit lower. If you are under 15%, the gap is almost always missing flows and unsegmented sending rather than the size of your list.
It is our default, because the Shopify integration goes deeper than anything else on the market: real order and browse events, native profile properties and predictive fields you can segment on directly. We also run Postscript and Attentive for SMS. If you are on Mailchimp or Omnisend we will usually recommend migrating, and we will run that migration.
The first four flows are live inside three weeks and start earning immediately, because they trigger off traffic you already have. The full lifecycle build takes six to eight weeks. Owned revenue share typically moves materially by month three.
Next step
Klaviyo Email & SMS for your Las Vegas brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.