Knitwear, woollens & heritage apparel
Provenance is the product. Story-led PDPs, sizing help for overseas buyers and honest lead times on made-to-order pieces do the selling.
Dublin · Ireland
Shopify Agency for Dublin Brands Selling Into the EU and US
Ireland is a small home market attached to two enormous ones. We build Shopify stores that sell into the single market and into the States from one storefront, in euro and in dollars.
Dublin is seven hours ahead of Albuquerque, so our working days meet in your late afternoon and our morning — roughly 4pm to 7pm Irish time. Calls go in that window, deep build work happens after you log off, and anything raised in your morning gets picked up the same day rather than the next one.
The market
What selling online in Dublin actually looks like
Dublin's commerce economy has two very different halves that rarely talk to each other. Grand Canal Dock and the surrounding docklands hold the international tech and payments companies, which is why Ireland has an unusually deep bench of people who understand subscription billing, cross-border payments and data compliance. The other half is the actual product economy: food and drink producers, the distilling and brewing cluster in the Liberties, craft and heritage manufacturers, and the distribution and light-industrial estates out at Ballymount, Park West and around the M50 that move goods for the whole east coast.
The categories where Dublin brands genuinely travel are specific: knitwear and woollens, jewellery and Celtic-heritage goods, whiskey accessories and barware, natural skincare and body care, artisan food and confectionery, and giftware. A very large share of that demand is diaspora demand — Irish-American and Irish-Australian buyers who convert at high rates and pay in their own currency. Meanwhile Dublin is the standard soft landing for US brands entering Europe: an English-speaking country inside the single market with euro pricing, which makes it the natural place to configure an EU market before touching German or French storefronts.
All services · Dublin
How we help Dublin brands sell more
Each page covers how we run that service specifically for Dublin brands — the local context, the constraints, and what we deliver.
Design & Build in Dublin
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus & Headless in Dublin
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Migrate to Shopify in Dublin
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
Conversion Optimisation in Dublin
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
eCommerce SEO in Dublin
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads in Dublin
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Meta Ads in Dublin
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Marketplace Channel in Dublin
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo Email & SMS in Dublin
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Creative & Content in Dublin
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
Analytics & Data in Dublin
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
Apps & Support in Dublin
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
Verticals
Who we build for in Dublin
The categories that dominate Dublin’s commerce economy — and what each one needs from a Shopify build.
Jewellery & Celtic gifting
Gifting deadlines by destination country, engraving options and delivery-date promises need real logic behind them, not a shipping page disclaimer.
Artisan food, confectionery & hampers
Shipping profiles have to encode perishability, restricted destinations and seasonal cut-offs — a hamper is priced like a gift and shipped like a pallet.
Whiskey accessories & barware
Age-restricted and alcohol-adjacent selling means destination rules by country, which belongs in market configuration rather than in support tickets.
Natural skincare & body care
Subscription refills plus EU cosmetic compliance content, with a US market that needs its own claims language and ingredient naming.
Districts we work across
Grand Canal DockThe LibertiesSandyfordBallymountSwordsDún Laoghaire
Why us, here
What we do differently for Dublin brands
OSS set up before you trip the threshold, not after
Once EU sales pass €10,000 in a year you owe each destination country its own VAT rate. We get Shopify charging correctly and the reporting clean, so the accountant's job is filing rather than reconstructing.
The UK treated as an export, because it is
Britain is still most Irish brands' second market, and it now needs customs data, commodity codes and a delivered-duty-paid shipping option. We configure it as a separate market rather than leaving it bundled with the EU.
A dollar storefront for the diaspora
American buyers of Irish goods convert well and then get scared off by euro pricing, vague transit times and no US returns answer. Fixing those three things is usually worth more than any additional ad spend.
Proof
Results from comparable brands
Client names withheld under NDA. Figures come from their own Shopify Analytics, GA4 and Search Console.
All case studiesPremium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
FAQ
Working with us from Dublin
No. ConversionEX is in Albuquerque, New Mexico, and we work with Irish clients remotely. We have no Irish entity, no Dublin address and no staff in Ireland. What we do have is a working overlap with your afternoon and a habit of saying so up front.
The One Stop Shop lets you file VAT for all your EU B2C sales through a single Irish return instead of registering in every country you sell to. You need it once your cross-border EU sales exceed €10,000 in a calendar year, and below that you can opt in voluntarily. The Shopify side is straightforward once your registration exists — the failure mode is a store still charging Irish VAT to a Spanish customer six months after the threshold was crossed.
Yes, and it should. Shopify Markets lets you run separate priced markets with their own currencies, rounding rules, shipping rates, tax treatment and even localised content, all from one admin and one inventory pool. Multiple stores mean duplicated catalogues and drift, and they split your analytics for no benefit.
As an export. That means customs documentation, commodity codes, correct country of origin, and ideally a delivered-duty-paid service so the buyer is not asked for money at the door. Ireland also now has far more direct ferry capacity to mainland Europe than it did, which matters for pallet and wholesale freight even though most DTC parcels go by air.
Often, yes — English-language operations, euro pricing and single-market access make it the least complicated first EU market to configure and staff. But do not confuse an entry point with a market: Ireland's five million people will not carry a European revenue target on their own, and the German and French storefronts are still the real prize. Treat Dublin as the bridgehead.
Nearby
Other markets close to Dublin
United Kingdom
London
Every EU order you send is now an export, whether or not your checkout knows it. We build Shopify stores that price, tax and clear across the Channel before the customer ever meets a courier holding an invoice.
NetherlandsAmsterdam
A small home market attached to the best distribution network in Europe. We build Amsterdam brands a Shopify store that sells in Dutch at home and in four more currencies across the border.
FranceParis
France buys differently: its own card scheme, pickup points over doorsteps, instalment payment as standard, and a sale calendar set by decree. We build Shopify stores that respect all four.
Next step
Let’s talk about your Dublin store.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.