Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
Dublin
eCommerce SEO & GEO in Dublin
Irish brands do not have one search market — they have a small domestic one and two enormous overseas ones that use different words for the same product.
Delivered remotely for brands across Dublin and Ireland.
Grow · Dublin
Why Dublin brands come to us for this
- hreflang clusters for en-IE, en-GB and en-US built at the theme level, with the vocabulary each market searches in
- Collection architecture around how heritage goods are actually bought: stitch, county, occasion, gift recipient, metal
- Provenance and maker entity work so genuine Irish producers outrank resellers claiming the same origin
- Seasonal content shipped on a lead time — gifting guides indexed by September, St Patrick's content by January
- GEO work so an assistant asked about authentic Irish knitwear or Celtic jewellery cites your store
The most valuable search demand for a Dublin brand is not in Ireland. It is a woman in Boston searching for an authentic Aran sweater, a man in Sydney looking for a Claddagh ring for an anniversary, a gift buyer in Toronto typing the name of a county they have never visited. That demand is enormous relative to the domestic market, it converts at high rates because the intent is emotional and specific, and most Irish stores compete for it with a collection page that has forty products and no words.
It is also linguistically split. Irish and British buyers search for a jumper; Americans search for a sweater. Irish buyers search for wellies, Americans for rain boots. Your product titles and collection names can only lead with one of those, which is exactly what hreflang and market-specific content are for — an en-IE, en-GB and en-US cluster with the vocabulary that each audience actually types, rather than one page trying to serve all three and ranking properly for none.
Then there is the provenance problem, which is really an authority problem. Search results for Irish heritage goods are crowded with tourist retailers, marketplace resellers and drop-shippers claiming the same origin story you can actually prove. Fixing that is entity work: consistent, structured information about who makes the thing, where, and how, expressed in schema and in content that an assistant can extract and cite. That is the same work as generative engine optimisation, and it matters unusually early in this category because buyers researching authenticity increasingly ask a chatbot before they ask Google.
Local context
Three search markets, three vocabularies, one catalogue
The technical shape of an Irish SEO programme is unusual. You need a domestic footprint on google.ie where competition is thin and a handful of collection pages can own a category outright. You need a British footprint where you are competing with far larger retailers and the winnable ground is specific and long-tail. And you need a US footprint where the demand is largest, the vocabulary differs, and the competition is other people selling Irishness — some of it genuine, much of it not. That means hreflang done properly rather than as an app setting, market-specific collection and guide content instead of a single translated page, and internal linking that keeps each cluster coherent. It also means seasonality is a content calendar: the Aran and gifting content has to be indexed and mature by September to catch Christmas, and the St Patrick's demand curve rewards content published in January, not on the sixteenth of March.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a Dublin brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your Dublin store
We do not work off a rate card. Every Dublin engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in Dublin — your questions
Both, in different markets. Shopify Markets lets you serve market-specific content, so the en-IE and en-GB pages can lead with jumper while the en-US page leads with sweater, each with its own title, description and metadata. Trying to serve all three from one page means stuffing synonyms into a title that then reads badly to everyone and ranks well for no one.
Less than people assume, and in this category the country signal can actively help — a buyer searching for authentic Irish goods often reads .ie as proof rather than as a limitation. Where it hurts is broad, non-heritage commercial terms in the US, where a .com competitor has an easier time. We look at your actual Search Console split before recommending any domain change, because a domain migration is a serious cost to take on speculatively.
September at the latest for anything you expect to rank, and earlier if the page is new rather than an update. Google needs time to crawl, index and gather engagement signals, and a guide published in mid-November is competing against pages that have had three months to establish. The same logic applies in reverse to St Patrick's — that content should go live in January.
Not on the head terms, which they will win on domain strength alone. You win on specificity and provenance: the stitch, the mill, the maker, the county, the sizing question a marketplace listing cannot answer, and buying guides that address authenticity directly. Those pages also happen to be the ones AI answer engines cite, because they contain extractable, verifiable detail rather than a product grid.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your Dublin brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.