App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Dublin
Shopify Apps & Ongoing Growth Support in Dublin
A named developer and strategist on a fixed cadence, working to your afternoon rather than leaving you waiting a day for an answer.
Delivered remotely for brands across Dublin and Ireland.
Scale · Dublin
Why Dublin brands come to us for this
- App stack audited against what Shopify Markets now does natively — currency, translation, tax display and country routing
- A named developer and strategist who already knows why your EU, GB and US markets are configured as they are
- Fixed sprint capacity with a ranked backlog, so a known number of items ship every month
- Live calls held in the genuine overlap, roughly 4pm to 7pm Irish time, with everything else handled asynchronously
- Deployments run during Irish night hours, so a cutover does not cost anyone in Dublin an evening
The typical Irish store we take over is carrying six or seven apps that exist because of a cross-border requirement someone solved in a hurry. A currency converter, a translation app, a VAT or tax-display app, a shipping-rate calculator, a delivery-date estimator and a country redirector — most of which duplicate something Shopify Markets now does natively, all of which are adding scripts to every page load and a line to your monthly software bill. Untangling that is usually the first month's work and the cheapest speed win on the table.
After that it is a shipping cadence. Small Irish teams do not have a developer in-house and cannot justify one, which means changes queue up until something breaks and then everything is urgent at once. We work as your Shopify team on an agreed sprint capacity: a ranked backlog, a fixed number of items shipped each month, and a named person who already knows why your GB market is configured the way it is rather than reading the store from scratch every time.
The support model has to account for the distance honestly. We are in Albuquerque and you are seven hours ahead, so a question raised at nine in the morning in Dublin lands with us before we are awake. The way we handle that is not to pretend the gap is an advantage — it is to be explicit about what gets answered when, to hold live calls in the overlap, and to structure the work so that the hours when you are asleep are the hours we are building.
Local context
How a seven-hour gap actually works in practice
Dublin runs seven hours ahead of Albuquerque, so the honest overlap is roughly four to seven in the afternoon Irish time, which is our morning. That is when calls happen, when decisions get made and when anything ambiguous gets resolved live. Outside it, work is asynchronous by design: issues raised in your morning are triaged and answered within the same working day rather than the next one, revenue-blocking problems have a defined response commitment, and build work happens through your evening so that changes are waiting for review when you open the laptop. The gap also has one genuine operational use, which we will state without overselling: deployments and cutovers can run during Irish night hours without anyone in Dublin staying up for them. We also plan a freeze around the peak trading run — no non-critical deploys from late November through the last dispatch date, and no structural changes in the fortnight before Showcase.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Dublin brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Dublin store
We do not work off a rate card. Every Dublin engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Dublin — your questions
It works because we are direct about its shape rather than claiming it is a benefit. ConversionEX has one office, in Albuquerque — no Irish entity, no Dublin address, no staff in Ireland — and Dublin is seven hours ahead of us. That gives a real overlap of about three hours in your late afternoon, which is enough for every call and decision a growth retainer needs. Anything you raise in your morning is picked up the same day, and the hours you are offline are the hours the build work happens.
For Irish stores it is almost always the cross-border stack. Currency conversion, country redirection, market-specific pricing and much of the tax-display behaviour are native to Shopify Markets now, and a lot of brands are still paying an app that predates that and slowing every page load to do it. We score every app on cost, script weight, overlap and whether anyone has opened it in ninety days.
Revenue-blocking issues have a defined response commitment and a named Slack channel, and out-of-hours coverage for genuine outages is agreed in the statement of work rather than assumed. In practice most 9am problems are not outages — they are a failed sync, a disapproved product or a shipping rate misbehaving, and those get triaged and resolved within your working day rather than sitting until tomorrow.
Yes, and for a brand of this size that is usually the sensible structure. One agreed sprint capacity spanning theme work, Klaviyo flows, tracking fixes and experiments avoids the situation where three suppliers each blame the others for a drop. The backlog is ranked across all of it, so you decide each month whether the capacity goes into a new template or into the retention programme.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Dublin brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.