Personal care & household CPG
Regimen bundling, refill and subscription cadence, and ingredient transparency map cleanly onto Shopify's subscription and metafield tooling.
Cincinnati is full of brands that are excellent at product and packaging and stuck with a website built for a shelf-first business. We fix the second half.
We work with Cincinnati brands remotely — no local storefront, just the same senior team on your timezone.
Cincinnati's consumer economy orbits two anchors. Procter & Gamble seeded generations of brand managers, packaging designers and market researchers, and the surrounding supply chain — flavour and fragrance houses, contract fillers, co-packers, label and carton printers across Ohio, Kentucky and Indiana — is still here and still takes small runs. Kroger's headquarters and its analytics arm did the same thing for grocery: a large share of local brands started because a regional grocery buyer said yes. That produces a very particular merchant, one who understands trade spend and shelf velocity deeply and has never had to think about customer acquisition cost.
The logistics picture is unusually good and unusually under-used. CVG carries DHL's Americas superhub and a major Amazon Air operation, which means late carrier cut-offs and cheap air freight are available to a merchant here in a way they are not in most cities. Ground is equally cheap: I-71, I-74 and I-75 cross here and the Ohio River still moves heavy freight by barge. Then there is the local consumer layer — Findlay Market and the independent retail and brewing revival through Over-the-Rhine, the boutiques in Oakley and Hyde Park, and a precision manufacturing base inherited from the machine tool era that is now selling parts and equipment online.
Each page covers how we run that service specifically for Cincinnati brands — the local context, the constraints, and what we deliver.
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
The categories that dominate Cincinnati’s commerce economy — and what each one needs from a Shopify build.
Regimen bundling, refill and subscription cadence, and ingredient transparency map cleanly onto Shopify's subscription and metafield tooling.
DTC-exclusive pack sizes and variety packs let you sell online without competing with your own retail listings on price.
A gated B2B catalogue for trade customers can sit alongside a first-party brand storefront without the two ever seeing each other's pricing.
Over-the-Rhine's brewing heritage brings state-by-state shipping rules, age gating and cold-chain constraints that have to be built in, not bolted on.
Machine tool era catalogues need spec filtering, compatibility data and account pricing before they need a redesign.
Districts we work across
The hierarchy that works on a carton — hero claim, proof, format, size — is the same hierarchy that works above the fold. Most CPG sites bury it under a lifestyle image.
Channel conflict is a merchandising decision, not a technical one. Exclusive sizes, bundles and subscription-only formats let you grow direct while your buyer relationships stay intact.
Late cut-off times and realistic delivery promises shown on the product page convert better than a generic shipping tab. It costs you nothing and Cincinnati merchants rarely exploit it.
Client names withheld under NDA. Figures come from their own Shopify Analytics, GA4 and Search Console.
All case studies8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
Columbus has more apparel merchandising talent per square mile than almost anywhere in America, and most of it works for four large retailers. We build the independent brands the same tooling.
Michigan · MIDetroit sells products that either fit or they don't. We build Shopify stores where a buyer can confirm that in one step, and where returns stop eating the margin.
Illinois · ILChicago runs on real products, real inventory and real distribution. We build Shopify stores that connect to the systems behind them and grow without breaking operations.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.