Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Orlando, FL
Shopify Store Design & Development in Orlando, FL
Custom Shopify storefronts for Orlando brands whose traffic arrives in a four-hour window, not a smooth daily curve.
Delivered remotely for brands across Orlando and Florida.
Build · Orlando
Why Orlando brands come to us for this
- Drop-path templates: reserved inventory, server-side purchase limits and a checkout that holds at spike volume
- Licensed-product structure — approved artwork per SKU, territory rules and exportable royalty attribution built into metafields
- Costume and performance-wear PDPs with made-to-measure options, real fit guidance and lead times stated before add-to-cart
- Freight and oversize logic for pool, patio and outdoor SKUs that sell here twelve months a year
- Theme-editor storm controls: shipping banner, cutoff and delivery-estimate changes without a developer
An Orlando storefront is judged on its worst hour, not its average one. A park announcement, a restock post at 9pm, a creator with a fandom audience, a convention weekend — the demand curve here is a spike with a long flat tail either side, and a theme that feels perfectly fine at 400 sessions an hour turns into hanging carts and duplicate orders at 6,000. We build the storefront against the spike first, because everything else about the design is negotiable and that hour is not.
The second thing that shapes a build here is that the catalogue is rarely simple. Licensed and fan merchandise carries approved artwork, territory conditions and per-SKU reporting obligations. Collectibles carry limited runs, waitlists and per-customer limits that have to be enforced in checkout rather than trusted to the honour system. Costume and performance wear carries made-to-measure options, real size charts and production lead times that need stating on the product page instead of apologising for in an email three weeks later. Each of those breaks a bought theme in a different, specific place.
And the buyer is usually not local. Orlando merchants have national customer bases built on fandom rather than geography, which means the store is the entire relationship — there is no showroom to recover a bad first impression. So we build templates around how the catalogue actually sells, keep the theme editable by your merchandiser without a developer ticket, and ship with a recorded conversion baseline so the relaunch can be proved rather than admired.
Local context
Built for the drop, not for the screenshot
Most Orlando stores we inherit were designed for a calm Tuesday and then asked to survive a launch. That shows up as a product page carrying six apps' worth of scripts, an add-to-cart that races inventory, and a cart drawer that recalculates on every keystroke. We design the launch path as its own template: a stripped product page for drop SKUs, inventory reserved at cart, per-customer limits enforced server-side, and a queue or staged release where the run is small enough to justify one. We also build the boring controls a Central Florida merchant needs in June — a shipping-notice block and delivery-estimate logic your team can switch on from the theme editor when a named storm parks a carrier hub, without calling us. And we do not cut over DNS in the week before a convention or a scheduled restock.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Orlando brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Orlando store
We do not work off a rate card. Every Orlando engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Orlando — your questions
Shopify's checkout scales; your theme and your app stack are what break. We strip the drop path to essentials, move inventory reservation and purchase limits off the front end, and load-test the product and cart templates before launch. Then we instrument the launch so that if something does degrade, you can see exactly which step it was instead of guessing.
As two different template behaviours on one catalogue. Stock items show live inventory and a normal delivery estimate. Made-to-order items show a production window, measurement inputs captured as line-item properties, and a clearly separate returns statement. Mixing them in one cart is fine as long as the delivery estimate splits, which most themes get wrong by quoting the fastest item.
Yes, and it should. We hold approval status, licence identifier, territory and expiry as product metafields, surface them in admin views your team actually uses, and gate publishing on them. It means an unapproved asset cannot quietly go live, and a royalty export is a report rather than a weekend in a spreadsheet.
No. There is one ConversionEX office, in Albuquerque, New Mexico, and Orlando clients are served remotely on Eastern time. We travel for kickoffs and quarterly reviews when it earns the cost. A Mills 50 apparel label and an International Drive hospitality supplier need very different builds, and knowing that difference matters more than a mailbox address.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Orlando brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.