Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Houston, TX
Shopify Plus & Headless Commerce in Houston
Contract pricing, approved-vendor gating, net terms and quote-to-order — the Plus capabilities Houston's professional buyers assume you already have.
Delivered remotely for brands across Houston and Texas.
Scale · Houston
Why Houston brands come to us for this
- Company accounts with multiple buyers and approval thresholds, mapped to how Energy Corridor procurement actually signs off
- Per-account contract pricing replacing the spreadsheet your inside sales team maintains in Outlook
- Quote-to-order and PO checkout running alongside card checkout for walk-up accounts
- Licence and credential gating for clinical supply buyers inside the Texas Medical Center ecosystem
- Release calendars that avoid turnaround season and the OTC week at NRG Park
Houston is where Shopify Plus earns its licence fee, and where most brands use about a fifth of it. The city's commerce is dominated by repeat purchasing against negotiated terms: a procurement lead at an operator in the Energy Corridor, a materials manager at a Deer Park plant, a supply coordinator inside the Texas Medical Center. None of them are shopping. They are executing an approved order and they want it to take ninety seconds.
Plus gives you the pieces for that natively. Company profiles with multiple buyers and their own approval chain. Price lists per account instead of a discount code someone emails around. Quantity breaks and case-pack rules written as Shopify Functions rather than stacked apps. Purchase order references and net terms at checkout so accounts payable never has to reconcile a card charge.
Headless is the rarer answer here, and we say so up front. It earns its budget when you are running configurator-level product selection — sizing a valve by pressure class, temperature and media — or a content layer heavy enough that Liquid gets in the way. For a distributor with 12,000 SKUs and a strong search requirement, a well-built theme plus a real search layer beats Hydrogen on both cost and time to revenue.
Local context
Procurement here has an approval chain attached
The purchasing patterns around Port Houston, the Ship Channel petrochemical complex and the Texas Medical Center share a trait that consumer commerce never has to model: the person choosing the product is rarely the person authorising the spend. Approved-vendor lists, cost centres, spend thresholds and licence verification all sit between add-to-cart and a released order. Plus handles this if you build it in — multiple buyers per company, role-based permissions, draft-order quoting for anything above threshold, and a reorder path that pulls last quarter's list forward. We also plan releases around refinery turnaround windows and the Offshore Technology Conference at NRG Park in May, because those weeks are when your accounts are placing volume and nobody wants a schema change landing mid-cycle.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Houston brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Houston store
We do not work off a rate card. Every Houston engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Houston — your questions
For most mid-market Houston distributors, yes — company accounts, price lists, quantity rules, terms and gated catalogues cover the requirement at a materially lower total cost and with a far better front end. The genuine exception is engineering-grade configure-price-quote, where product selection depends on calculated conditions. If that is your business we will tell you rather than force the fit.
Yes. Gated B2B catalogues, per-company visibility and login-only pricing are native to B2B on Shopify. It is common here for the public store to show a product family and specs while pricing, availability and ordering appear only after a company login, which also keeps your negotiated pricing out of a competitor's browser.
Usually not. We recommend Hydrogen when there is a real configurator or content ceiling that Liquid cannot clear. For a large technical catalogue the bottleneck is almost always search and data modelling, and headless does not fix either — it just moves them into a more expensive codebase.
Through a documented middleware layer with retry, dead-letter handling and alerting, never point-to-point. Most Houston distributors we work with run Epicor, SAP or a long-lived custom system, and the first decision is which system owns inventory, pricing and customer records. That call, made before code, is what determines whether the integration survives a year.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
For checkout extensions, B2B and Functions at scale, yes. Markets and headless work on standard Shopify too. If you are weighing the upgrade, we will model the fee against what you would actually unlock rather than guess.
Next step
Plus & Headless for your Houston brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.