Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
San Antonio, TX
Shopify Plus & Headless Commerce in San Antonio, TX
The Plus capabilities that matter to a South Texas brand selling wholesale, direct, cross-border and to government units from one catalogue.
Delivered remotely for brands across San Antonio and Texas.
Scale · San Antonio
Why San Antonio brands come to us for this
- B2B on Shopify for grocery, distributor and restaurant accounts — price lists, case packs, net terms, self-serve reorder
- Purchase-order and tax-exempt checkout paths for unit and agency buyers around Joint Base San Antonio
- Shopify Functions replacing stacked apps for case pricing, freight rules and deposit logic on made-to-order goods
- Shopify Markets configured for Mexico with landed cost visible before checkout, not on the carrier's doorstep
- Headless recommended only when a configurator or bilingual content layer genuinely justifies the running cost
San Antonio produces a specific kind of Plus candidate: a business with serious wholesale volume, a growing direct channel and a third revenue line nobody planned for. A salsa brand in regional grocery that now ships subscriptions. A tactical gear maker taking both consumer orders and unit purchase requests. A leather workshop selling retail, wholesale to boutiques and made-to-order. Those are three price structures, three tax situations and three fulfilment paths — and most of the time they are being held together by four apps and a spreadsheet.
B2B on Shopify is usually the headline. Company profiles with multiple buyers per account, price lists per account and per volume tier, case-pack quantity rules, net terms and self-serve reordering replace the emailed order form that a sales rep currently retypes. For a South Texas food brand serving independent grocers, distributors and restaurant accounts, that alone changes the shape of the week.
The rest is Functions and checkout extensions doing work an app stack does badly. Volume-break pricing on cases, delivery-method rules that hide standard shipping on anything freight-class, deposit logic for made-to-order goods, and verification or purchase-order steps surfaced in the checkout itself. Headless is a separate conversation and we will usually argue against it — a well-built Liquid theme is faster to run and cheaper to own. Hydrogen earns its keep only when there is a genuine multi-language content layer or a configurator behind the storefront.
Local context
Wholesale, base purchasing and the I-35 corridor in one admin
Three local realities push San Antonio brands onto Plus earlier than their revenue suggests. First, wholesale here is not an afterthought — many of these businesses reached scale through H-E-B and independent grocery long before they sold direct, so B2B has to be a first-class channel with real terms rather than a hidden collection. Second, Joint Base San Antonio and the defence-contracting ecosystem around it generate unit-level and agency purchasing, which means purchase orders, tax-exempt handling and documented approval trails inside checkout instead of a phone call. Third, I-35 runs 150 miles down to Laredo and the busiest land port on the border, so Mexico is a genuine near-market rather than a fantasy: Shopify Markets with per-country pricing, catalogue and duty handling turns that from a logistics headache into a configured channel. We scope which of these three you actually need in the first workshop, because paying for Plus capability you never switch on is the most common waste we find.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a San Antonio brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your San Antonio store
We do not work off a rate card. Every San Antonio engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in San Antonio — your questions
For most independent grocers, distributors and restaurant accounts, yes. Buyers log in, see their own price list and case quantities, reorder from history and pay on terms, and your rep stops retyping orders. Where it stops is contract-level quoting with negotiated per-line pricing that changes every cycle. Where you fall on that line is established in discovery rather than after the build starts.
Through a separate B2B company profile with its own payment terms, a purchase-order reference captured in checkout, tax exemption applied at the account level, and documentation attached to the order record. It keeps the approval trail intact without forcing a public storefront to behave like a procurement portal. Consumer checkout stays untouched.
It is realistic and it is closer than most brands assume, but it depends on paperwork more than on marketing. HS codes and country of origin need to be correct on every product, duties should be collected at checkout so the buyer sees landed cost, and food categories need labelling checked before you commit media budget to it. Get those right and Markets handles the pricing, currency and routing from one admin.
Yes, natively. Functions can control which delivery methods appear for freight-class items, a deposit or staged payment flow can be built into the checkout, and checkout UI extensions can display build lead time and delivery expectations at the exact moment the buyer commits. That combination removes the two support conversations that dominate large-equipment orders: when will it ship, and how will it arrive.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your San Antonio brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.