Conversion Research Sprint
Funnel analysis, session replays, heatmaps, on-site polls and user tests across your top revenue templates. Output is a ranked list of friction points with revenue attached.
Houston, TX
Conversion Rate Optimisation in Houston
Same traffic, more orders — tested on the things Houston buyers actually get stuck on: search, specs, quotes and reorder.
Delivered remotely for brands across Houston and Texas.
Grow · Houston
Why Houston brands come to us for this
- Internal search log analysis first — zero-result queries are the cheapest revenue in a technical catalogue
- Quote requests, account reorders and phone-order starts counted as conversions, not just card checkouts
- Mobile testing weighted to job-site conditions: one-handed use, gloves, poor signal, bright sun
- Reorder speed treated as a conversion metric, because Houston LTV is decided by the second and tenth order
- Test calendars that pause during named storms, when traffic behaviour stops being representative
Most CRO advice is written for a DTC apparel store with 400,000 monthly sessions. That is not the typical Houston client. The typical Houston client has 30,000 sessions, an average order value in the hundreds or thousands, a repeat rate that would embarrass a subscription brand, and a conversion problem sitting entirely inside a search box that cannot resolve a part number with a dash in it.
That changes the method. With lower traffic and higher order values, revenue per session moves faster through structural fixes than through button colour tests. So the programme starts with instrumentation and research: session replays of buyers who searched twice and left, the internal search log nobody has opened, and the ten most common questions your counter staff answer on the phone.
Then testing, properly run. Pre-declared sample sizes, no calling a test on day three because it looks good, and quote submissions and account reorders counted as conversions rather than only card checkouts. Losing tests get reported in the same detail as the winners, because most changes do not work and a programme that only ever shows you wins is not measuring anything.
Local context
The Houston conversion leak is usually search
In a metro whose commerce runs on technical catalogues, on-site search is the storefront. We consistently find Houston stores where a third of sessions touch search, half of those searches return zero results, and nobody has ever read the log — buyers typing a manufacturer part number the store stocks but has indexed only in a PDF spec sheet. Fixing synonyms, cross-references and dash-and-space handling in a search index routinely beats a full redesign on revenue per session. The second recurring leak is the quote path: buyers who need terms hit a card-only checkout, bounce, and phone the order in to a competitor with a request-a-quote button. Both are Houston-shaped problems, and both are testable.
Scope
What Conversion Optimisation includes
The same standard of work we run for every client — applied to a Houston brand’s realities.
Full service detailPrioritised Test Roadmap
Every hypothesis scored on impact, confidence and effort, with the projected revenue and required sample size stated up front. You always know what runs next and why.
Experiment Build & QA
Tests built and QA'd across devices, browsers and your app stack, with flicker-free rendering and no measurable hit to Core Web Vitals.
Statistical Analysis
Pre-declared sample sizes, sequential-testing guardrails and segment-level readouts by device, traffic source and new versus returning. No peeking, no calling a test at 80%.
Checkout & Cart Optimisation
Cart drawer, shipping thresholds, payment options, express checkout placement and post-purchase upsell, tested against AOV and revenue per session rather than clicks.
Monthly Programme Report
Tests run, results in full, cumulative revenue impact and what the results taught us about your customers. Losers are reported in the same detail as winners.
Scoped and quoted for your Houston store
We do not work off a rate card. Every Houston engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Measure
We instrument the funnel properly first. Most stores have broken or double-counted events, and you cannot optimise against numbers you cannot trust.
Research
Quant tells us where visitors leave. Qual tells us why. We combine analytics, replays and direct customer input before writing a single hypothesis.
Prioritise
Hypotheses are scored and sequenced so the highest-value, lowest-effort tests run first. The roadmap is shared and you can reorder it.
Test
Two to four concurrent experiments depending on traffic, each run to a pre-declared sample size. No test gets stopped early because it looks good on day three.
Implement & Compound
Winners get hard-coded into the theme, losers get documented, and every result feeds the next round of hypotheses. The programme gets smarter each month.
Proof
Conversion Optimisation results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
In their words
Clients on this work
CVR 1.9% → 2.7%
“We'd been running our own tests for a year and calling every 3% swing a win. The first thing they did was tell us our sample sizes were garbage, which was not a fun call to sit through. Six months later we're getting wins that actually hold up when you re-measure them. Sitewide CVR went from 1.9% to 2.7%.”
Founder & CEOApparel DTC brand, ~$12M/yr · Los Angeles, CA
Verified client, 2025FAQ
Conversion Optimisation in Houston — your questions
For a consumer store, probably not as a formal A/B programme. For a Houston B2B store with high order values it often is, because the revenue attached to each percentage point is large enough to justify longer test durations. Where traffic genuinely will not support significance, we do analytics-led and heuristic conversion work instead and tell you that plainly.
On Plus, yes — and for a B2B catalogue that matters more than usual, because UI extensions and Functions are what let you put a PO number field, terms selection and a delivery-method choice in front of a professional buyer without a bolt-on app. On standard Shopify the checkout is sealed, so the work moves to the cart: freight display, quantity-break visibility, saved lists and one-click reorder. For most Houston sellers the largest single recoverable number is not in the checkout at all — it is an LTL freight estimate that arrives too late in the flow to be trusted.
Some do, most do not. Urgency timers and social-proof badges are noise to a procurement buyer. What moves the number is stock accuracy, specification clarity, cross-reference lookup, saved lists and a reorder that takes three clicks. We test the boring things because in this market the boring things are the revenue.
Week three, after instrumentation and research. Meaningful cumulative impact usually shows around month four once six to ten tests have run. Anyone promising a lift in thirty days is describing luck, and with Houston order values a single mis-called test is expensive enough to be worth the extra fortnight.
Around 40,000 sessions and 800 orders a month is where a testing programme becomes statistically viable. Below that, tests take months to reach significance and you are better served by research-led redesign work and analytics fixes. We will tell you honestly which bucket you are in.
The first test goes live in week three, after research and instrumentation. Meaningful cumulative impact typically shows around month four, once six to ten tests have run. CRO is a compounding programme, not a one-month fix, and anyone promising otherwise is selling best practices.
Some do, and that is normal. A loser is still information: it rules out a hypothesis and sharpens the next one. We report losses in the same detail as wins because a programme that only ever produces winners is one that is not being measured properly.
Next step
Conversion Optimisation for your Houston brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.