Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Dallas, TX
Shopify Plus & Headless Commerce in Dallas, TX
Plus-tier engineering for Dallas brands running a wholesale book and a direct channel off the same inventory — and losing money in the gap between them.
Delivered remotely for brands across Dallas and Texas.
Scale · Dallas
Why Dallas brands come to us for this
- Company accounts and price lists that mirror what you actually negotiated at market
- Case-pack, prepack and minimum-order rules enforced in the cart via Shopify Functions
- Net terms with PO reference running alongside card checkout for new accounts
- Inventory allocation rules so DTC demand cannot oversell a retailer's reorder
- Markets configuration for brands already shipping into Mexico and Canada from DFW
Wholesale in this metro still runs on email. A buyer from a boutique in Fredericksburg or a chain out of Oklahoma sends a reorder as a reply to last season's PDF, someone on your team rekeys it into an order, and the price gets checked against a spreadsheet that three people maintain. It works until volume doubles, and then it is a full-time job that produces nothing.
B2B on Shopify Plus is the single highest-leverage build available to a Dallas brand, and most of what you need is configuration rather than custom code. Company profiles with multiple authorised buyers. Per-account price lists that reflect what you actually negotiated at market. Case-pack and minimum-quantity rules enforced in the cart instead of caught later by a human. Net 30 and 60 terms with PO reference. Self-serve reorder from order history, which is where the majority of wholesale revenue actually lives.
Above that sit the Plus capabilities most brands here pay for and never switch on: Shopify Functions for volume breaks and prepack pricing, checkout UI extensions for terms acceptance and delivery windows, and Markets if you are already shipping into Mexico or Canada from a DFW warehouse. Headless Hydrogen we scope honestly — for a showroom-driven catalogue with heavy imagery and a content layer it can earn its cost, and for most of the brands we talk to in this market it does not.
Local context
Wholesale is not an add-on here, it is the business
The typical mid-market Dallas brand books a meaningful share of its year across a handful of market weeks, then services those orders for months. That rhythm changes what Plus has to do. Order volume is lumpy rather than steady, so the system has to absorb a market-week spike of new company accounts and then go quiet. Terms customers and card customers coexist, so both checkout paths need to be live at once. And because DFW's central position means many brands here fulfil the entire country from one warehouse, allocation between the wholesale book and the DTC channel is a real constraint — oversell a bestseller to consumers in October and you have a phone call with a retail buyer you cannot afford to lose. We build allocation and reservation logic before we build anything customer-facing.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Dallas brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Dallas store
We do not work off a rate card. Every Dallas engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Dallas — your questions
For most Dallas brands, yes. Company profiles with multiple buyers, assigned price lists, quantity and case-pack rules, net terms and self-serve reordering cover the large majority of what a showroom business does between markets. Where it stops short is genuine configure-price-quote with engineering-level configuration. If that is you, we will say so rather than sell you a build that half-fits.
With a pre-built intake flow rather than a scramble. We set up an application form that creates the company record, a credit-terms approval step your finance lead owns, and an invitation email that lands while the buyer still remembers your booth. Market weeks create a burst of accounts in a few days, so the process has to be ready before the doors open, not built in response to the backlog.
For B2B company accounts, checkout extensions and Functions at scale, yes. Markets and multi-currency work on standard Shopify. If you are weighing the upgrade, we model the platform fee against the specific things you would unlock — usually the manual order-entry hours and the price-list maintenance — rather than arguing it in the abstract.
Usually not. A well-built Liquid theme reaches sub-2-second mobile LCP and costs far less to run and staff. Headless earns its keep when you have a heavy editorial or catalogue content layer, a custom front-end framework requirement, or interactive configuration Liquid cannot serve. We will talk you out of it if the numbers do not hold.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
Through a documented middleware layer, never point-to-point. Every sync gets idempotency keys, retry with backoff, dead-letter handling and alerting into your Slack. You also get a daily reconciliation report so a silent failure cannot run for a week.
Next step
Plus & Headless for your Dallas brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.