Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Columbus, OH
Shopify Plus & Headless Commerce in Columbus, OH
For Columbus brands that already ship to a retail buyer and now want a direct line without running two disconnected catalogues.
Delivered remotely for brands across Columbus and Ohio.
Scale · Columbus
Why Columbus brands come to us for this
- Native B2B company profiles, location-level price lists and net terms, replacing the wholesale portal and the spreadsheet behind it
- Discount Functions scoped by rule to exclude styles you share with a retail buyer, so a DTC promo cannot undercut your wholesale line
- Case-pack quantity rules and self-serve reorder, so your sales team stops re-keying purchase orders sent by email
- Checkout extensions for gifting — recipient dates, message fields, wrap — built for beauty, fragrance and candle brands rather than hacked into the cart
- Oversize freight logic for racks, plates and benches: liftgate, threshold and pallet delivery choices priced inside checkout
The most common Plus case in this city is not a brand outgrowing its theme. It is a supplier — someone who has been shipping to a national retailer's distribution centre for years — deciding to sell direct without abandoning the wholesale business that pays the bills. That is a specific technical shape: one catalogue, two pricing realities, quantity rules that reflect case packs, payment terms your buyers already expect, and a self-serve reorder portal that stops your sales team from re-keying a purchase order into email.
Native B2B on Plus handles most of it, and does it better than the app stack most suppliers arrive with. Company profiles with multiple locations and their own price lists. Volume tiers written as Shopify Functions rather than three subscriptions fighting each other in the cart. Net terms so a buyer with an established relationship is not asked for a card. The result is one inventory position, one product record and one set of measurements feeding both the line sheet and the consumer product page, which is the part that quietly saves the most hours.
Checkout extensibility matters more here than it looks. Beauty, fragrance and candle brands in this market lean hard on gifting, and gifting logic — message fields, ship-to-recipient dates, gift wrap as a real option rather than a cart line hack — belongs inside checkout rather than bolted in front of it. On the strength and equipment side, the same surface carries the freight logic: oversize delivery choice, liftgate and threshold options, and delivery estimates that reflect a pallet rather than a parcel.
Local context
Two revenue lines that must not undercut each other
Going direct in a retail headquarters town carries a commercial risk that is not technical at all, and the build has to respect it. If your buyer sits at a head office a twenty-minute drive away, a promotion that undercuts them on a shared style is noticed the same week. So we set the store up to keep the assortments genuinely separable: catalogue tagging that marks which styles are wholesale-shared and which are direct-only, discount Functions that can be scoped to exclude shared SKUs by rule rather than by someone remembering, and B2B price lists that never leak into a consumer-facing collection. Direct then becomes what it should be — the place you test extended sizing, limited colourways and small runs the retail plan would never approve — and the sell-through data from that is often worth more in a buyer meeting than the direct revenue itself. We put the pricing policy into the configuration, not just into a document nobody reopens.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Columbus brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Columbus store
We do not work off a rate card. Every Columbus engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Columbus — your questions
Assume yes — head office teams watch the market, and in this town the distance between your store and their office is short. The workable answer is not concealment, it is separation: shared styles priced consistently, direct-only styles carrying the experimentation, and promotion rules that exclude shared SKUs automatically. We build that exclusion into discount Functions so it holds even when someone launches a sitewide code at 9pm.
Almost never. A well-built Liquid theme with the launch template stripped down handles a Columbus-scale drop comfortably, and the failure mode in the launches we have inherited is nearly always a bloated template or an app script, not the platform. Headless earns its cost when you have a genuine content or app-shell case, not when you have a busy Thursday. We will tell you when it does not apply.
Case packs and order minimums are native — quantity rules and increments sit on the price list, per company location if you need them. Mixed-carton ordering across a size run is where it gets interesting, because that is really a variant-grid ordering problem. We usually solve it with a B2B order form that writes straight to the draft order rather than asking a buyer to add twelve variants one at a time.
Often, yes — but for the B2B feature set, not for the DTC headroom. If the alternative is a legacy wholesale portal plus an ERP-driven customer login plus a separate consumer store, consolidating onto one admin usually pays for itself in operational time before it does in revenue. We will run that comparison honestly with you, including the case for staying where you are.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Columbus brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.