Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Washington, DC
Shopify Plus & Headless Commerce in Washington, DC
The Plus features that matter in Washington are the unglamorous ones: company accounts, purchase orders, net terms and tax exemption that survive procurement.
Delivered remotely for brands across Washington and District of Columbia.
Scale · Washington
Why Washington brands come to us for this
- Company accounts with purchase order capture, net terms and account-level tax exemption instead of a notes-field workaround
- Dues-tier and contract price lists so member, non-member and institutional rates come from one catalogue
- Shopify Functions for member pricing, bulk publication minimums and conference bundle logic, run server-side
- Tri-jurisdiction shipping across DC, Maryland and Virginia handled so tax and exemption behave per destination
- An honest headless recommendation — we scope Hydrogen only when the content or performance case genuinely justifies it
In most cities the argument for Shopify Plus is checkout upsells and international expansion. In Washington it is usually procurement. A hospital system, a federal contractor's training department or a university library cannot buy from a normal checkout — they need a company account, a purchase order field, thirty-day terms and an exemption certificate applied at the account level rather than typed into a notes box and hoped for.
B2B on Plus does that natively. Company profiles with assigned buyers, price lists mapped to dues tiers or contract categories, quantity rules for bulk publication orders, and payment terms that a finance office recognises. The work that actually takes the time is not the configuration; it is agreeing who may open an account, who approves terms, and what happens when a department orders outside them. We write that workflow down before we build it.
Shopify Functions cover the logic that used to require three stacked apps: member versus non-member pricing computed server-side, bundled conference registrations plus merchandise, free shipping for a specific dues tier, order minimums for institutional accounts. Headless is a separate question and we will usually talk you out of it — for an association or museum shop, Hydrogen rarely repays its maintenance cost, and we say so before anyone signs anything.
Local context
Procurement, exemption certificates and a fiscal year that ends in September
Selling to Washington institutions means designing for their finance calendar, not yours. Budget authority concentrates before the federal fiscal year closes on 30 September, and a surprising amount of institutional purchasing across the region clusters against that date and against university and association year-ends. So the B2B build has to be ready before the window, not during it: company accounts provisioned, exemption certificates collected and attached, PO fields validated, credit terms agreed. There is also a tri-jurisdiction wrinkle unique to this metro — the same organisation may ship to DC, Maryland and Virginia addresses in a single order cycle, each with its own tax treatment and exemption handling, and getting that wrong produces invoices that a finance office bounces back weeks later.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Washington brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Washington store
We do not work off a rate card. Every Washington engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Washington — your questions
They sign in to a company account you approved, add to cart at their contract price, and check out by entering a PO number instead of a card. No tax is applied if the exemption certificate is attached to the company record. Your finance team gets an order with the PO reference on it, and the invoice goes out on the terms you set. The buyer never has to email anyone or ask for a proforma.
Yes, provided the two systems agree on identity. We map your membership tiers to Shopify company profiles or customer tags, then sync status on renewal and lapse so a price list follows the member's real standing. The failure mode to design against is a lapsed member still holding member pricing for months, which is why we treat the sync schedule and the lapse rule as part of the build, not an afterthought.
Partly natively and partly with configuration. Quantity rules, price lists and reordering from a company account cover most institutional publication buying, and subscription tooling handles recurring standing orders. Where it gets specific is entitlement — an institutional site licence for a digital title is an access grant, not a shipment, so we build the fulfilment path for that separately and connect it to the same account.
Usually not, and we would rather say that early. The performance case for Hydrogen is strongest where content and commerce are deeply interleaved at very high traffic. A shop attached to an exhibition programme or a member portal gets more from a well-built Online Store 2.0 theme, faster, with a maintenance burden your internal team can carry. If your case is the exception we will show you why with your own numbers.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Washington brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.