Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Orlando, FL
Replatforming & Migration to Shopify in Orlando, FL
Move to Shopify keeping the fan-community links, the archive URLs and the order history your licensors will ask about.
Delivered remotely for brands across Orlando and Florida.
Build · Orlando
Why Orlando brands come to us for this
- URL inventory that includes archived and sold-out product pages, which in collectibles carry most of the historic links
- Redirect map covering forum, wiki and community inbound links, not just what ranks in Search Console today
- Order history imported as records so licensor royalty questions about prior periods can still be answered
- Catalogue cleanup for variant sprawl from years of limited runs, colourways and convention exclusives
- Cutover scheduled around drop dates, convention weeks and hurricane season, with a written rollback
Much of Orlando ecommerce started somewhere other than ecommerce. A convention table, an Etsy shop, a Facebook group, a booth at a market in College Park — and then a WooCommerce install someone's cousin set up in 2016 that has been patched around ever since. It works until traffic arrives all at once, and then it stops working in front of the largest audience the brand has ever had. That is usually the moment a replatform gets approved.
The risk in this category is not the catalogue, it is the link graph. Fan and collector merchandise accumulates inbound links in places most migrations never inventory: community wikis, forum threads, subreddit sidebars, Discord pins, collector databases and years-old blog roundups. Those URLs still send buyers. A migration that maps the top 200 pages and redirects the rest to the homepage will look fine in Search Console and quietly lose the traffic that was compounding for you.
So it runs as a data and SEO exercise that happens to finish with a new storefront. Every indexed URL pulled from Search Console, Ahrefs and server logs, including sold-out and archived product pages, which in a collectibles catalogue are often the strongest pages you own. Order history imported as records, because licensor royalty questions arrive about periods that predate the migration. Then repeated dry runs with a delta report before anyone touches DNS.
Local context
Cutover has to dodge two calendars here, not one
Everywhere else, replatform scheduling is a conversation about Q4. In Orlando it is a conversation about three things: your own drop and restock calendar, the convention and trade-show weeks that put your buyers in town, and Atlantic hurricane season from June through November. We will not schedule a DNS change into a named-storm forecast window, because the last thing you need is a fulfilment interruption and a platform change producing symptoms you cannot tell apart. The practical answer for most Central Florida merchants is a late-winter or early-spring cutover with the storm-season operational controls — shipping notices, delivery estimates, pause rules — built and tested before the calendar reaches June. We also freeze the drop calendar for the cutover fortnight and say so up front, because a launch on a two-week-old platform is how brands end up blaming Shopify for a project management decision.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Orlando brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Orlando store
We do not work off a rate card. Every Orlando engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Orlando — your questions
Almost always yes, in a collectibles or limited-run catalogue. Those pages carry links, they answer 'what was this' searches, and they are where a back-in-stock or waitlist signup earns its keep. We keep them live with clear sold-out status and a route to the current range, rather than deleting them and inheriting a few thousand 404s.
The customer records and their history do, and that is the part with value. Plugin-specific entry states usually have no Shopify equivalent, so we map them to customer tags and metafields with a documented meaning before migration, then rebuild the mechanic natively. We tell you in the audit which parts do not translate rather than discovering it at cutover.
The content and catalogue freeze is typically the final week, and we scope it precisely so it lands on a quiet stretch of your calendar. Everything before that runs in parallel — you keep trading, we keep rehearsing. The freeze exists because a product added to the old store during migration is the single most common source of a missing SKU on launch day.
It is usually more work in the audit and less in the build than people expect. The custom code is often solving problems Shopify handles natively, so a chunk of it simply disappears. What takes the time is the data underneath it: inconsistent attributes, duplicate SKUs from re-releases, and product images named after the file someone dragged in. That cleanup drives the timeline more than the theme does.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Orlando brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.