Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Zurich
Shopify Plus & Headless Commerce in Zurich
Plus builds for Swiss brands running several currencies, a European wholesale book and a checkout that has to explain a customs border.
Delivered remotely for brands across Zurich and Switzerland.
Scale · Zurich
Why Zurich brands come to us for this
- Shopify Markets carrying CHF and EUR with prices set per market, not converted at the day's rate
- Checkout UI extensions that state duty and import VAT treatment in the buyer's language, at the moment of decision
- B2B company profiles and price lists for European stockists, replacing PDF order forms and email reorders
- Shopify Functions for market-specific shipping, payment visibility and wholesale volume tiers, server-side
- Deposit, part-payment and made-to-order flows for high-value watch, jewellery and design-object baskets
What makes the Plus case in Zurich is almost never traffic volume. It is complexity. A watch or precision-homeware brand here typically sells direct in Switzerland, direct into the EU and UK, and wholesale to stockists in four countries, with different prices, different tax treatment and different delivery promises in each. That is three businesses sharing one catalogue, and it is exactly the shape Markets, B2B and Functions were built for.
Checkout is where the border becomes a design problem. A Swiss store shipping to Munich has to make a decision visible: are duties and import VAT settled now, or does a courier collect them at the door. Checkout UI extensions let you say that in the customer's own language at the moment it matters, alongside delivery choice, gift options and the deposit or part-payment flows that high-order-value categories need. Functions carry the logic underneath — market-specific shipping rules, wholesale volume tiers, payment methods hidden or shown by market — server-side, instead of stacked apps arguing with each other.
Headless comes up often and deserves an honest answer. For most Zurich brands the constraint is not storefront rendering speed, it is catalogue depth in three languages and a wholesale portal that still runs on email. Hydrogen is worth building when the content model is genuinely large or when a configurator sits at the centre of the buying experience. When it is not, we say so, and we spend the same budget on Markets, B2B and checkout, where it will actually move revenue.
Local context
Plus earns its place when CHF, EUR and a wholesale book share one admin
Running Switzerland and the EU from one store means holding two commercial realities at once. Domestic orders settle in Swiss francs with TWINT and invoice payment normal, and delivery judged against Swiss Post standards. EU orders settle in euros at prices you set rather than convert, carry the fourteen-day withdrawal right that Swiss law does not impose domestically, and need IOSS handling for low-value consignments so VAT is collected at your checkout rather than by a courier. Markets is what stops that becoming two stores; Functions and checkout extensions are what stop it becoming twelve apps. On the wholesale side, a stockist in Vienna or Lyon reordering by PDF is not a small inefficiency for a Zurich brand — it is where the margin is, and B2B on Shopify gives them company-level price lists, payment terms and self-serve reordering against the same inventory your direct customers are buying from.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Zurich brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Zurich store
We do not work off a rate card. Every Zurich engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Zurich — your questions
Yes, and this is usually where the Plus business case is strongest for a Zurich brand. Each company gets its own price list, currency, payment terms and shipping rules, so an Austrian stockist and a French one can sit on different terms without a second store. What needs planning is tax and documentation: cross-border B2B shipments still need export paperwork and correct VAT treatment, which we map before the portal goes live.
Almost never. A well-built Online Store 2.0 theme with a disciplined script budget hits the same Core Web Vitals numbers as a headless build for a typical Swiss catalogue, and it keeps your team editing content without a developer. We recommend Hydrogen when there is a genuine reason — a configurator, an unusually large editorial layer, or a content system you cannot move — and we will tell you when the reason is not there.
By collecting them. Shopify's duties and import tax features let you calculate and charge at checkout for supported destinations, and a checkout extension can explain in German that nothing further will be requested on delivery. That sentence is worth more than most trust badges, because the common failure here is a customer who ordered from a Swiss site and then met a courier holding an invoice for a sum nobody warned them about.
With an audit of what your app stack is doing that Functions and Markets could do natively, because that is usually where the subscription cost and the page weight both live. Then checkout, since it is the surface Plus actually unlocks and the one most brands leave at default. B2B comes next if wholesale is meaningful. We work in that order because it front-loads the changes that pay for the plan.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Zurich brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.