Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
Denver, CO
eCommerce SEO & GEO in Denver, CO
We rank the collection and product pages that gear buyers actually search, then make sure AI answer engines cite you instead of a review blog.
Delivered remotely for brands across Denver and Colorado.
Grow · Denver
Why Denver brands come to us for this
- Sub-collections built from attribute demand — temperature rating, size band, standard, certification, activity.
- Filter and sort parameter handling so a deep gear catalogue stops burning crawl budget on near-duplicates.
- Product and Offer schema with live price and availability that stays valid through model-year turnover.
- Digital PR aimed at the gear-testing and natural-products publications your Colorado buyers already read.
- GEO work for the questions people ask an assistant first: sizing, temperature, dosage, compatibility.
Search behaviour in Denver's core categories is unusually specific. Nobody types 'jacket'. They type a temperature rating, a fill weight, a wheel size, a binding standard, a ski length for their height, a supplement dosage. That is a gift and a problem: the demand is precisely mapped to attributes you already hold, and Shopify's default collection structure exposes almost none of it.
So the work is architectural before it is editorial. A collection map built from real attribute-level demand — by use case, by condition, by size band, by standard — instead of the six top-level categories your navigation happens to use. Product schema carrying live price and availability. Faceted URLs handled so filter combinations stop eating crawl budget. The duplicate /products/ and /collections/x/products/ problem closed properly and verified in Search Console rather than assumed.
Then GEO, which matters here more than average. Gear and supplement research is exactly the kind of question people now ask an assistant before they open a search box — 'what's the warmest jacket under $300', 'which ski length for 5'10"'. If your entity data, schema and extractable content are clean, you get cited. If they are not, a review site gets cited using your product.
Local context
Attribute-level demand and a Boulder review corpus
Two things shape organic strategy for a Front Range brand. First, your buyers search on attributes and standards rather than category nouns, which means the highest-value pages you do not currently have are sub-collections — by temperature rating, wheel or boot size, ingredient, certification, or activity. Second, this metro's categories are heavily mediated by third-party review authority: gear testing publications, forums, and the natural-products review ecosystem around the Boulder corridor. You are rarely the only page competing for a term; you are competing with someone reviewing you. That makes digital PR to those same publications, plus genuinely citable spec and durability content on your own domain, worth more here than another round of blog posts about 'top 10 tips'.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a Denver brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your Denver store
We do not work off a rate card. Every Denver engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in Denver — your questions
On review and comparison terms, often not — and chasing them is usually a waste. Where you win is attribute and commercial intent: specific sizes, standards, temperature ratings, use cases and 'buy' terms where a manufacturer page is the better result. We map demand to your catalogue and margin, cut the terms you cannot profitably serve, and run digital PR at the review publications rather than trying to become one.
It needs a policy, not an annual scramble. Each model-year group gets a documented decision — consolidate into an evergreen product page, keep as an archived page with a successor link, or redirect. Done consistently, your ranking equity compounds across seasons instead of resetting every autumn. Done inconsistently, you end up with thin duplicates competing with your own current season.
More than for most. Gear, supplement and outdoor questions are research-heavy and phrased conversationally, which is exactly what people now take to an assistant first. The underlying work is not exotic — clean entities, correct schema, extractable answers to real questions, and content worth citing. It overlaps heavily with technical SEO you should be doing anyway, which is why we do not price it as a separate product.
Long enough that seasonality has to be handled explicitly or the reporting will lie to you. Gear categories have two demand peaks and a dead middle, so a page ranking well in July for a snow term looks like a failure until November and then looks like genius. We index reporting to prior-year non-branded organic for the same weeks rather than to the previous quarter. Mechanically: crawl and schema fixes move impressions in roughly six weeks, new comparison and spec content earns commercial positions in three to six months, and the first fair verdict arrives after a complete seasonal cycle rather than after nine calendar months.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your Denver brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.