Outdoor gear & apparel
Technical spec tables, fit and layering guidance and durability content convert this category better than promotions.
Denver sells considered purchases — gear people research before they buy. We build Shopify stores that answer the technical questions and close the sale without a discount.
We work with Denver brands remotely — no local storefront, just the same senior team on your timezone.
Colorado has one of the largest outdoor recreation economies of any US state, and Denver and Boulder together form a genuine industry cluster — brands, designers, materials people, reps and specialty retail all within an hour of each other. It is one of the few metros where you can staff a gear company entirely from people who actually use the product. That density produces technical, spec-heavy catalogs with real durability claims, warranty programs and repair services attached, sold through a mix of direct, specialty wholesale and increasingly rental or resale channels.
The second cluster is natural and organic products. The Boulder corridor has long been a center for natural food, supplement and functional beverage brands, with a supplier and formulation ecosystem to match. Around both sit craft beverage, an aerospace and technical manufacturing base along the northern Front Range, and a design and independent retail scene concentrated in RiNo, LoDo and Cherry Creek. The typical Denver merchant is product-obsessed, values durability language over hype, and is deeply skeptical of marketing that oversells.
Each page covers how we run that service specifically for Denver brands — the local context, the constraints, and what we deliver.
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
The categories that dominate Denver’s commerce economy — and what each one needs from a Shopify build.
Technical spec tables, fit and layering guidance and durability content convert this category better than promotions.
Size, geometry and compatibility selection needs real product logic, plus dealer locator and freight handling for large items.
Subscription cadence, ingredient transparency and bundle architecture drive repeat in a category built on trust.
State-by-state shipping compliance, age gating and cold-chain rules have to be built in, not bolted on.
Shopify B2B gives independent retailers a real reorder portal with pre-book and at-once ordering side by side.
Districts we work across
Comparison tools, spec tables, fit guidance and real product content — the things a gear buyer needs before they will spend $400 on something they cannot touch.
Pre-book seasons and at-once reorders in one Shopify B2B catalog, so your reps stop being an order-entry team.
Countdown timers and fake scarcity read as dishonest to this audience and measurably underperform. We test into what actually works for considered purchases.
Anonymised at their request — role, category and size only.
“Paid audit, and worth every dollar. Forty pages on where our measurement was lying to us — duplicate purchase events, CAPI never configured, GA4 and Shopify off by 14% — each one ranked by the revenue it was hiding. No pitch deck at the end. We fixed six of the items ourselves before we ever signed a retainer.”
This is our home office at 1209 Mountain Road Pl NE. If you want to sit down with the people who will actually build your store, you can.
Missouri · MOShipping a case of glass bottles is a margin problem you cannot design your way out of. We build Kansas City stores where the shipping maths, the bundles and the checkout are one decision.
Arizona · AZPhoenix brands compete on how fast and how cheaply they can get a box to a customer. We build Shopify stores where operations, shipping logic and the storefront actually agree.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.