Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
Berlin
eCommerce SEO & GEO in Berlin
Organic revenue from German commercial search, where the keyword is one long compound noun and the page competing with you is on Amazon.de.
Delivered remotely for brands across Berlin and Germany.
Grow · Berlin
Why Berlin brands come to us for this
- Keyword mapping built on German compound nouns and their umlaut variants, not translated English phrases
- de-DE, de-AT and de-CH separated in hreflang so Austria and Switzerland stop cannibalising your German rankings
- Collection architecture aimed at attribute and use-case demand, where a Berlin brand can outrank Amazon.de and the comparison portals
- Shopify duplicate-URL and filter-parameter waste fixed before any German content is commissioned
- German-language entity and schema work so AI answer engines describe your category in your words rather than a competitor's
German commercial search does not behave like English. The query is frequently a single compound noun — the buyer types one word where an English shopper types four — and that word is the exact term your collection page has to own. Get the compound right and the page has a chance; use the anglicised marketing term your brand team prefers and you are invisible to the demand. On top of that sit umlaut and transliterated variants of the same word, which Google generally handles but your internal linking, handles and filters frequently do not.
The competitive set is harsher too. In most German categories the first screen is Amazon.de, a price-comparison portal and a large domestic retailer before a brand appears. That changes what is worth chasing. Broad head terms in a commodity category are usually a losing bid; the winnable demand is in attribute-level and use-case collections, brand-plus-model queries, and genuinely useful buying content in German that a marketplace listing cannot produce. That is where a Kreuzberg roaster or a Berlin instrument maker actually outranks the aggregators.
Then Shopify's own defects, which are platform-level rather than local: products reachable at two URLs, filter parameters spawning near-identical indexable pages, collection templates that go live with no copy and nothing linking out of them. We fix that first, because building German content on a store that spends half its crawl budget on sort parameters is paying twice for the same result.
Local context
Three German-speaking markets, one language, three sets of intent
The most common DACH SEO mistake is treating German as one market. Germany, Austria and Switzerland share a language and differ in vocabulary, currency, delivery expectation and search behaviour, and a single de hreflang lumps them together so that Google picks a winner for you. We separate de-DE, de-AT and de-CH properly against Shopify Markets domains or subfolders, keep the English international market on its own hreflang cluster, and check the returned SERP per country rather than trusting the configuration. Austrian vocabulary diverges from German in ordinary retail terms often enough to matter in a keyword map, and Swiss results carry Swiss retailers you will never see from a Berlin browser. On top of that sits the answer-engine layer, which is now a real share of research in German too: entity clarity, correct product and organisation schema, extractable German answers, and content specific enough to be worth citing. A brand that has done the entity work in German gets described accurately when someone asks an assistant about the category; one that has not gets described using a competitor's language.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a Berlin brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your Berlin store
We do not work off a rate card. Every Berlin engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in Berlin — your questions
Not for pages meant to rank. Translation preserves meaning and destroys the keyword, because German commercial search runs on compound nouns that no translator would produce unprompted from English marketing copy. We build the German keyword map first and commission the page against it in German. Translation is fine for policy pages, help content and anything where nobody is searching.
As distinct hreflang targets sharing one catalogue. de-AT and de-CH each need their own signal, their own currency and delivery context, and ideally a small amount of country-specific content so the page is not a byte-identical duplicate. Collapsing all three into a generic de tag hands Google the decision about which country sees which page, and it usually picks in favour of whichever domain it already trusts most.
Selectively, and never head-on for generic head terms. Where a brand wins is on specificity: attribute and use-case collections, model-level queries, and buying content that requires knowing the product rather than listing it. A roaster ranking for a processing method and origin combination, or an instrument maker ranking for a compatibility question, is defending ground a marketplace listing structurally cannot occupy.
The mechanics are the same and the content is not. Answer engines assemble responses from entities and extractable passages, so your organisation and product schema, your German category explanations and your specification data all need to be clean and machine-readable. What changes locally is competition for the citation: German-language sources in most categories are thinner than English ones, which means a brand that writes genuinely useful German reference content is easier to cite than the equivalent brand in an English market.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your Berlin brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.