Klaviyo Email & SMS Marketing in Sydney

Australian ecommerce concentrates an unhealthy share of its revenue into six weeks, and owned channels are the only lever that turns that concentration into something durable. A brand that acquires thousands of first-time buyers between Boxing Day and late January and then goes quiet until winter has effectively rented those customers. The flow architecture we build is aimed squarely at that: a post-purchase sequence written for a gift recipient as well as a self-purchaser, a second-order push timed to the actual repurchase interval of your category, and a win-back that fires before the customer has forgotten which brand the parcel came from.

Category rhythm drives the flow design more than any template does. Specialty coffee out of Marrickville has a repurchase cycle you can nearly set a clock by, which makes replenishment timing and subscription rescue the highest-value flows in the account. Skincare runs on regimen logic and a slower cycle, with claims that need to be worded carefully. Swim and activewear live on back-in-stock and size-specific restock alerts, because the sale that gets lost is almost always a specific size rather than a specific style. Homewares is a considered purchase with a long browse-to-buy gap, which makes browse abandonment and a genuine content programme worth more than another discount.

Compliance here is Australian, not American. The Spam Act governs commercial email and SMS: you need consent, you must identify the sender accurately, and unsubscribe requests have to be honoured promptly. That shapes list-growth design — how a popup captures consent, what a wholesale enquiry form implies, whether a competition entrant has agreed to marketing — and it shapes SMS, which we use sparingly and with intent because it is the channel where a mistake is loudest.