Klaviyo Lifecycle Flow Build
Eight to twelve behavioural flows: welcome, browse abandonment, cart and checkout recovery, post-purchase, replenishment, winback, VIP and back-in-stock, each branched by segment rather than sent flat.
Riverside, CA
Klaviyo Email & SMS Marketing in Riverside, CA
Owned-channel revenue for Inland Empire merchants whose best customers are a buyer at a retail account and a consumer who bought once and forgot you existed.
Delivered remotely for brands across Riverside and California.
Grow · Riverside
Why Riverside brands come to us for this
- Reorder and replenishment flows built on each trade account's actual purchase cadence, not a generic drip
- Back-in-stock and preorder messaging triggered from expected container arrival dates in your WMS or ERP
- Separate send calendars for trade buyers in the early morning and consumers in the evening
- Post-purchase flows that explain curbside, threshold and appointment delivery before the carrier calls
- Deliverability rebuilt on inherited distributor lists: authentication, sending domain, sunset policy and hygiene
Klaviyo looks different when half your list is trade. A buyer at a hardware chain or an installer in Corona does not need a lifestyle newsletter; they need to know that the SKU they order every six weeks is back on the shelf, that a container has landed, that a price list changes on the first of the month, and that reordering takes one click. Building flows around purchase cadence per account, rather than around a generic welcome sequence, is where the revenue is on this side of the list.
The consumer side runs on the standard lifecycle architecture — welcome, browse abandonment, cart and checkout recovery, post-purchase, replenishment, winback, VIP and back-in-stock — but with two local adjustments. Post-purchase for heavy goods has to cover delivery: what a curbside drop actually means, when the carrier will call, what to check before signing. And back-in-stock matters more here than almost anywhere, because inventory arrives in container-sized lumps and a well-timed alert to a segment that has been waiting six weeks moves a genuinely meaningful amount of stock in a day.
Segments come from RFM rather than from who opened something, so a first-time consumer, a loyal repeat buyer and a lapsing trade account get different messages and different offers. SMS stays deliberately scarce and reserved for launches, back-in-stock and time-boxed offers, and deliverability gets managed properly with authentication, a dedicated sending domain, a sunset policy and monthly monitoring — because a distributor with a decade-old list has almost always inherited a reputation problem alongside it.
Local context
Send around the warehouse day and the container calendar
The rhythm that governs sends here is operational. Trade buyers place orders early in the morning Pacific time, before the pick line gets busy, which is a very different send window from the evening slot a consumer list responds to — and running both from one calendar makes both worse. Inventory arrives in lumps rather than a steady trickle, so back-in-stock and preorder messaging should be triggered off expected container dates flowing in from your WMS or ERP, not off a manual note in someone's calendar. Seasonality then sits on top: the off-road and outdoor segment wants to hear from you as the desert months approach and largely ignores you in July, while Temecula Valley producers and gift-driven categories run into a tight Q4 window. And on SMS, California quiet-hour expectations and the general reality that a warehouse buyer does not want a text at 8pm mean the trade list gets a much tighter sending policy than the consumer list.
Scope
What Klaviyo Email & SMS includes
The same standard of work we run for every client — applied to a Riverside brand’s realities.
Full service detailRFM Segment Architecture
Klaviyo segments built on recency, frequency and monetary value instead of open behaviour, so first-time buyers, loyalists and lapsing customers receive different messages and different offers.
Campaign Calendar
Three to five segmented sends a week, planned a month ahead against your promotional calendar, product drops and inventory position rather than improvised on a Tuesday.
SMS Programme
Compliant list growth, and SMS reserved for launches, back-in-stock and time-boxed offers. Two to four sends a month, because the fastest way to kill an SMS list is to overuse it.
Deliverability Management
SPF, DKIM and DMARC alignment, a dedicated sending domain, a sunset policy and list hygiene, monitored monthly so a reputation problem never becomes a revenue problem.
LTV & Owned Revenue Reporting
Klaviyo revenue as a percentage of total, split by flow and campaign, with revenue per recipient, cohort LTV and a view on what discounting is cannibalising.
Scoped and quoted for your Riverside store
We do not work off a rate card. Every Riverside engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Klaviyo Audit
Flow inventory, deliverability check, list health and integration review. We also surface the profile and event data Klaviyo already collects that nothing in the account currently uses.
Lifecycle Map
Every customer moment worth a message mapped against real purchase behaviour and repeat interval, then assigned to email, to SMS, or to nothing at all.
Build & Migrate
Flows built, designed and QA'd against live profile data, with legacy flows retired cleanly so nobody receives two versions of the same email in the same hour.
Campaign Cadence
Weekly segmented campaigns with tested subject lines, send times and offer structures. Every send has a hypothesis attached and a segment it was written for.
Optimise & Expand
Monthly flow A/B tests, quarterly lifecycle redesigns and continuous segment refinement as repeat intervals and buying patterns shift underneath you.
Proof
Klaviyo Email & SMS results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Food & Beverage (Specialty Coffee)
~$3.1M/yr, 28 SKUs, subscription + one-time, US · Shopify (Klaviyo, Recharge)
A 14-day roast window meant every discount cut into a 41% gross margin that could not be rebuilt. First-order CAC was $52 against a $38 AOV, so the business only worked on the second order and 64% of customers never placed one. The named constraint: no discount deeper than 10%, ever, on any channel.
+8%conversion rate2.4% to 2.6%. The smallest number here and the least important one
$38 → $50average order value+32%, once the sampler replaced the single-bag entry offer
36% → 58%90-day repeat purchase ratethe metric the entire engagement was designed around
+$410kannualized contribution marginCAC fell 19% while AOV and repeat rate rose, at zero incremental discount cost
In their words
Clients on this work
Email 11% → 34% of revenue
“Email was 11% of revenue when we started. It's 34% now. They rebuilt the Klaviyo account from the ground up — half our flows had never been turned on and the segments were basically 'everyone' — and then we argued about send frequency for a solid month. I was convinced five a week would torch the list. Instead of just insisting, they ran it as a holdout. Unsub rate moved 0.09%. I lost the argument and I'm glad I did.”
Head of RetentionBeauty & skincare brand, ~$7M/yr · Austin, TX
Verified client, 2025FAQ
Klaviyo Email & SMS in Riverside — your questions
Yes, and the key is getting company and account data into Klaviyo cleanly so a buyer is not treated as a retail customer who happens to spend a lot. Once company, price list and order cadence are syncing, you can build reorder reminders timed to each account's own cycle, price-list change notices and stock alerts on the SKUs that account actually buys. The suppression rules matter just as much: nothing is worse than sending a trade buyer a consumer discount on the product they buy at contract price.
By making the arrival the trigger. Customers who requested a back-in-stock alert, plus segments who bought the item historically, get sequenced messaging as the container date approaches and again when stock is received and available. Where you are comfortable taking preorders, the same sequence can sell against the expected date. It works far better than a generic newsletter announcing that some things are back.
Diagnosis before sending. We check authentication, look at the sending history and complaint patterns, and identify how much of the list has been genuinely inactive for a long period. Then we re-engage carefully in controlled volumes and sunset the rest, because sending to a large dormant list to make the number look bigger is how a distributor ends up in spam folders for the accounts that do matter.
It works best for time-sensitive and logistical moments rather than promotion. Back-in-stock on a fast-moving SKU, a limited drop, a delivery window confirmation on a freight order. Used that way, open rates stay high and complaints stay low. Used as a second promotional channel with the same cadence as email, it burns out inside a quarter and takes goodwill with it.
Twenty-five to forty percent is the healthy band for most DTC brands. Consumables and subscription categories run higher; considered one-off purchases sit lower. If you are under 15%, the gap is almost always missing flows and unsegmented sending rather than the size of your list.
It is our default, because the Shopify integration goes deeper than anything else on the market: real order and browse events, native profile properties and predictive fields you can segment on directly. We also run Postscript and Attentive for SMS. If you are on Mailchimp or Omnisend we will usually recommend migrating, and we will run that migration.
The first four flows are live inside three weeks and start earning immediately, because they trigger off traffic you already have. The full lifecycle build takes six to eight weeks. Owned revenue share typically moves materially by month three.
Next step
Klaviyo Email & SMS for your Riverside brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.