Klaviyo Lifecycle Flow Build
Eight to twelve behavioural flows: welcome, browse abandonment, cart and checkout recovery, post-purchase, replenishment, winback, VIP and back-in-stock, each branched by segment rather than sent flat.
Denver, CO
Klaviyo Email & SMS Marketing in Denver, CO
Klaviyo flows, segmentation and SMS designed around a Colorado buying cycle: weeks of research, a seasonal spike, then a quiet stretch you cannot afford to go dark in.
Delivered remotely for brands across Denver and Colorado.
Grow · Denver
Why Denver brands come to us for this
- Klaviyo browse and cart sequences extended across a multi-week consideration window instead of discounting into it.
- Off-season Klaviyo programmes built on warranty registration, care content and early-access segments — no going dark between seasons.
- Replenishment cadence driven by predicted next-order date from your own order history, not a default thirty days.
- SMS reserved in Klaviyo for the two or three moments that justify a buzz: restock, season open, early access.
- RFM segmentation so a repeat customer who owns three of your products never receives the first-timer welcome offer.
Most Klaviyo accounts are built on the assumption that a buyer decides in a session. Denver's do not. Someone browses a $500 piece of gear in September, reads three reviews, disappears, comes back in November on a different device and buys. If your browse-abandonment flow fires twice and then gives up, you have spent acquisition money on a customer you handed to whoever emailed them in week three.
So the flow architecture stretches. Longer browse and cart sequences that educate rather than discount, branched in Klaviyo on the profile properties that actually predict this category — viewed collection, price band, first-time versus returning researcher. Content-led nurture through the consideration window covering fit guidance, materials, comparisons, care and repair, because a discount sent to someone still researching does not accelerate the decision. It just removes margin from a sale you were already going to get.
Then the seasonal problem, which is where a Colorado build diverges from the templates. A Front Range gear brand's list goes quiet for months and a Boulder-corridor consumables list does not, and the two need opposite treatment inside the same platform. One gets an off-season Klaviyo programme built on content, warranty registration and early-access segments so the list is warm before demand returns. The other gets replenishment timing driven by predicted next-order date from real order history rather than a default interval. Same tool, completely different build, and the audit that decides which one you are is the first week of work.
Local context
Two Denver lists, two opposite Klaviyo builds
This metro contains two retention problems that look nothing alike inside the same platform. Front Range gear and hardgoods brands have long repurchase intervals and a hard seasonal cliff — the mistake there is going dark between seasons, which is exactly when the compounding work should happen: warranty and registration capture, care and repair content, resale and trade-in prompts, early-access segments built for next season's drop. The Boulder natural-products and functional-beverage side is the reverse: short consumption cycles where the whole game is cadence accuracy and a skip control that does not require a cancellation. We audit which shape you are before touching a Klaviyo flow, because running a consumables playbook on a hardgoods list produces unsubscribes, and running a hardgoods calendar on a supplement list leaves a meaningful share of owned-channel revenue uncollected.
Scope
What Klaviyo Email & SMS includes
The same standard of work we run for every client — applied to a Denver brand’s realities.
Full service detailRFM Segment Architecture
Klaviyo segments built on recency, frequency and monetary value instead of open behaviour, so first-time buyers, loyalists and lapsing customers receive different messages and different offers.
Campaign Calendar
Three to five segmented sends a week, planned a month ahead against your promotional calendar, product drops and inventory position rather than improvised on a Tuesday.
SMS Programme
Compliant list growth, and SMS reserved for launches, back-in-stock and time-boxed offers. Two to four sends a month, because the fastest way to kill an SMS list is to overuse it.
Deliverability Management
SPF, DKIM and DMARC alignment, a dedicated sending domain, a sunset policy and list hygiene, monitored monthly so a reputation problem never becomes a revenue problem.
LTV & Owned Revenue Reporting
Klaviyo revenue as a percentage of total, split by flow and campaign, with revenue per recipient, cohort LTV and a view on what discounting is cannibalising.
Scoped and quoted for your Denver store
We do not work off a rate card. Every Denver engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Klaviyo Audit
Flow inventory, deliverability check, list health and integration review. We also surface the profile and event data Klaviyo already collects that nothing in the account currently uses.
Lifecycle Map
Every customer moment worth a message mapped against real purchase behaviour and repeat interval, then assigned to email, to SMS, or to nothing at all.
Build & Migrate
Flows built, designed and QA'd against live profile data, with legacy flows retired cleanly so nobody receives two versions of the same email in the same hour.
Campaign Cadence
Weekly segmented campaigns with tested subject lines, send times and offer structures. Every send has a hypothesis attached and a segment it was written for.
Optimise & Expand
Monthly flow A/B tests, quarterly lifecycle redesigns and continuous segment refinement as repeat intervals and buying patterns shift underneath you.
Proof
Klaviyo Email & SMS results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Food & Beverage (Specialty Coffee)
~$3.1M/yr, 28 SKUs, subscription + one-time, US · Shopify (Klaviyo, Recharge)
A 14-day roast window meant every discount cut into a 41% gross margin that could not be rebuilt. First-order CAC was $52 against a $38 AOV, so the business only worked on the second order and 64% of customers never placed one. The named constraint: no discount deeper than 10%, ever, on any channel.
+8%conversion rate2.4% to 2.6%. The smallest number here and the least important one
$38 → $50average order value+32%, once the sampler replaced the single-bag entry offer
36% → 58%90-day repeat purchase ratethe metric the entire engagement was designed around
+$410kannualized contribution marginCAC fell 19% while AOV and repeat rate rose, at zero incremental discount cost
In their words
Clients on this work
Email 11% → 34% of revenue
“Email was 11% of revenue when we started. It's 34% now. They rebuilt the Klaviyo account from the ground up — half our flows had never been turned on and the segments were basically 'everyone' — and then we argued about send frequency for a solid month. I was convinced five a week would torch the list. Instead of just insisting, they ran it as a holdout. Unsub rate moved 0.09%. I lost the argument and I'm glad I did.”
Head of RetentionBeauty & skincare brand, ~$7M/yr · Austin, TX
Verified client, 2025FAQ
Klaviyo Email & SMS in Denver — your questions
Yes, it just is not replenishment. For durable goods the owned channel earns its keep through accessories, consumables, care products, warranty and repair services, trade-in or resale programmes, and referral — plus keeping the list warm enough that your next category launch has an audience on day one. A five-year repurchase interval is an argument for sharper segmentation, not for a smaller programme.
Content that is worth reading and mechanics that capture intent. Care and repair guidance, warranty registration, athlete and product-development content, trade-in prompts, and early-access signup for next season's release. The measurable goal is list health going into the ramp: engagement rate, deliverability and the size of your early-access segment. Brands that go dark from April to September spend the first six weeks of their season re-warming a cold list at exactly the moment attention is most expensive to buy elsewhere.
Against actual consumption, measured from reorder intervals in your own order data rather than a default. Most programmes ship faster than customers consume, which manufactures cancellations. We use Klaviyo's predictive next-order timing as the starting point, sanity-check it against your real reorder data, then add one-click skip, swap and delay and build flows specifically around the second and third renewals, which is where churn concentrates in every consumable category.
Usually repair the two that matter and rebuild the architecture underneath them. The common Denver inheritance is a welcome series and an abandoned cart doing all the work, eleven paused drafts, a discount code hard-coded into a flow nobody owns, and profile properties that were never populated so no branching is possible. We start with a flow-by-flow audit against revenue, fix or retire each one, then rebuild segmentation and the data model so future flows can actually branch on fit, category, season and RFM instead of on send date.
Twenty-five to forty percent is the healthy band for most DTC brands. Consumables and subscription categories run higher; considered one-off purchases sit lower. If you are under 15%, the gap is almost always missing flows and unsegmented sending rather than the size of your list.
It is our default, because the Shopify integration goes deeper than anything else on the market: real order and browse events, native profile properties and predictive fields you can segment on directly. We also run Postscript and Attentive for SMS. If you are on Mailchimp or Omnisend we will usually recommend migrating, and we will run that migration.
The first four flows are live inside three weeks and start earning immediately, because they trigger off traffic you already have. The full lifecycle build takes six to eight weeks. Owned revenue share typically moves materially by month three.
Next step
Klaviyo Email & SMS for your Denver brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.