App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Dallas, TX
Shopify Apps & Ongoing Growth Support in Dallas, TX
A monthly retainer that keeps your Shopify store fast, current and shipping improvements — including the weeks your whole team is standing in a showroom.
Delivered remotely for brands across Dallas and Texas.
Scale · Dallas
Why Dallas brands come to us for this
- First-month app audit that usually removes four to seven redundant or unused apps
- Deploy freeze windows around Dallas Market Center weeks and peak ship periods
- Seasonal catalogue loads and collection setup built ahead of the market, not during it
- Load and readiness checks before playoff runs and licensed-product drops
- A named engineer on Central time who already knows your theme and your app stack
Launch is not the finish line, and in this metro it is barely the halfway point. A Dallas store gets neglected in a very specific pattern: it is fine until market, then nobody touches it for five weeks, then a season's worth of new product needs loading in three days, then it is neglected again. Eighteen months of that and you have eleven apps nobody remembers installing, a theme two Shopify releases behind, and a page weight that has doubled.
A growth retainer is the antidote, and the first month of it is usually subtraction. We audit every installed app for cost, script weight, overlap and actual use. Most stores we take on are paying for four to seven apps that duplicate each other or stopped being used a year ago, and removing them is the cheapest speed win available.
After that it is a rhythm: a prioritised backlog reviewed monthly, new sections and landing pages built as merchandising needs them, a custom app when an off-the-shelf one would cost more in performance than it returns, platform updates applied before they become forced, and a named engineer who already knows your stack instead of a ticket queue.
Local context
Support that plans around market weeks
Every Dallas brand we support has the same two operational spikes, and both are predictable a year in advance. Market weeks take your entire team out of the office and generate a burst of new wholesale accounts, price-list changes and sample requests the moment they end. Then the seasonal ship windows follow, when nobody wants a theme deploy anywhere near the warehouse. So we do the opposite of a reactive queue: heavy work lands in the troughs, a freeze goes on around your market dates and peak ship weeks, and we do the season's catalogue load, collection setup and landing pages ahead of the deadline rather than during it. For fan and licensed merchandise brands the same discipline applies to the sports calendar — a store that cannot take a playoff traffic spike has one shot at it, and the readiness work has to happen weeks earlier.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Dallas brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Dallas store
We do not work off a rate card. Every Dallas engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Dallas — your questions
An audit and a cleanup. We inventory every installed app against cost, script weight, overlap and real usage, then remove what is dead or duplicated. We also check theme version, Core Web Vitals and any deprecated code, because most stores carry a year of small decisions nobody re-examined. The improvement backlog gets built from what that audit finds.
That is how we schedule. We put a deploy freeze on the weeks either side of your Dallas Market Center dates and on your heaviest ship windows, and we front-load the catalogue and content work so the new season is live before your team disappears into a showroom. Emergency fixes still ship during a freeze; planned changes wait.
When the off-the-shelf option costs more in page weight, monthly fee or workflow compromise than building the specific thing you need. Case-pack rules, buyer-specific merchandising and internal ops tooling are common examples in this market. We build it as a lightweight embedded app with a README and a named owner, so it does not become an orphan.
We run on Mountain time from Albuquerque, which covers almost the whole Central business day. Standups, releases and backlog reviews happen inside your working hours, and you have a named engineer rather than a shared inbox. We are also close enough to travel in for a market week or a launch when the engagement justifies it.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Dallas brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.