Chesapeake seafood & perishables
Ship days, cutoffs, blackout dates and zone-based cold-pack rates all enforced at checkout instead of fixed by hand.
Baltimore builds things and moves things. We build the Shopify stores that let those businesses sell without a distributor taking the margin.
We work with Baltimore brands remotely — no local storefront, just the same senior team on your timezone.
The Port of Baltimore is the reason this economy has the shape it does. It reaches further inland than any other major East Coast port and has led the nation for years in roll-on/roll-off cargo — cars, light trucks, farm and construction machinery — which supports a deep local base of freight forwarders, customs brokers, riggers, industrial suppliers and equipment dealers. The March 2024 collapse of the Key Bridge and the channel closure that followed showed exactly how tightly the regional supply base is coupled to that channel, and how many local businesses had no way to tell customers what was happening. Businesses here take logistics seriously because they have to.
Around the port sits a genuinely distinctive consumer economy. The Chesapeake seafood trade — blue crab from roughly April into December, oysters through the cold months — is a national mail-order category with brutal fulfilment constraints. Maryland's spice and seasoning identity, anchored by McCormick up in Hunt Valley, gives the region a real food-brand talent pool. Under Armour's presence on the Baltimore Peninsula seeded a local bench of apparel sourcing, pattern and ecommerce people that small performance and streetwear labels now hire from. Johns Hopkins and the city's bioparks generate lab, diagnostic and life-science supply businesses, and Hampden's Avenue, Fells Point and Station North carry an unusually dense independent maker, vintage and design retail scene for a city this size. Washington is forty miles down the parkway, which means access to that market's spending without that market's rents.
Each page covers how we run that service specifically for Baltimore brands — the local context, the constraints, and what we deliver.
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
The categories that dominate Baltimore’s commerce economy — and what each one needs from a Shopify build.
Ship days, cutoffs, blackout dates and zone-based cold-pack rates all enforced at checkout instead of fixed by hand.
Shopify B2B gives trade accounts contract pricing, terms and reorder lists without a custom-built portal.
Bundles, gifting and subscriptions convert a regional flavour identity into repeat national revenue.
Fit data, drop mechanics and inventory-truthful launches are where this category is won or lost.
Institutional buyers need quotes, POs, net terms and reorder history — all first-class Shopify B2B features.
Districts we work across
If your team is manually rescheduling orders that should never have been accepted, that is a rates and cutoff configuration you are missing. We build the rules so the store only sells deliveries you can actually make.
Contract pricing, purchase orders, net terms and reorder history run on Shopify B2B against the same inventory as retail. Most suppliers here are one implementation away from retiring a phone-and-fax process.
Channel closures, weather and carrier delays are normal here. We build the on-site and email components in advance so you can tell customers the truth in an hour rather than drafting it under pressure.
Client names withheld under NDA. Figures come from their own Shopify Analytics, GA4 and Search Console.
All case studies8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
DC sells to members, institutions and visitors — three buyers with three different checkouts. We build Shopify stores that serve all of them without three separate systems.
Pennsylvania · PAPhilly is a city of corridors — one strong block at a time. We help the shops, makers and food brands on those blocks sell past the neighbourhood without losing what makes them work.
New York · NYNew York brands pay the highest acquisition costs in the country. We make every session worth more — through conversion work, B2B on Shopify, and retention that stops you renting the same customer twice.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.