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Baltimore, MD

Shopify Plus & Headless Commerce in Baltimore, MD

Plus-tier work for Baltimore suppliers whose biggest orders still arrive as a phone call, an email attachment or a fax.

Delivered remotely for brands across Baltimore and Maryland.

Scale · Baltimore

Why Baltimore brands come to us for this

  • Shopify B2B for port-area trade accounts: company profiles, contract price lists, net terms, case-pack quantity rules
  • Quote-to-order flows for Hopkins-adjacent institutional buyers who must raise a PO against a formal quotation
  • Tax-exempt account handling so hospital, university and lab purchasers are not billed Maryland sales tax by default
  • Shopify Functions for freight thresholds, liftgate and dock options, and pallet pricing above parcel weight limits
  • Checkout extensions for PO reference, delivery window and ship-day selection — replacing the order-notes free-for-all

The Plus conversation in this city almost never starts with headless. It starts with a supplier around the port — riggings, safety gear, fittings, packaging, lab consumables — realising that the two people who spend their week keying in phone and email orders are the most expensive part of the operation. Everything those two people do is a Shopify B2B feature: company profiles with multiple named buyers, a price list per account, net payment terms, quantity rules that reflect case packs rather than consumer units, and a reorder history the customer works from themselves.

Baltimore adds a second layer that most B2B builds elsewhere skip. Johns Hopkins, the bioparks and the hospital systems buy the way institutions buy: a formal quotation, then a purchase order raised against it, then tax-exempt treatment applied correctly, then an invoice their finance system will accept. A store that cannot produce a quote a procurement officer can attach to a requisition is not competing for that business at all. We build quote-to-order on top of native B2B so the institutional path is first-class rather than a contact form with a promise attached.

Then there is the physical reality of what moves through here. Ro-ro cargo, machinery and equipment mean parts that ship by pallet and freight, not by parcel, and a checkout that quotes a flat rate on a 400-pound item is losing money on every order. Shopify Functions handle it natively: shipping methods that switch to freight above a weight or dimension threshold, delivery logic tied to packing days for perishables, volume tiers computed server-side instead of stacked across three subscription apps. Headless comes up occasionally and we usually argue against it — a Liquid theme with clean Functions beats a Hydrogen build nobody on your team can maintain.

One adminwholesale and retail on the same catalogue and inventory
Net termsPO, quote and tax-exempt handling native to Shopify B2B
0.8sHydrogen TTFB, on the rare build where the case holds
Local context

The port economy is a B2B build, not a headless build

Baltimore's advantage is inland reach — the port sits further west than any other major East Coast harbour, which is why so much machinery, vehicle and equipment trade routes through here and why the local supply base of forwarders, brokers, riggers and dealers is unusually deep. Those businesses share a profile: high order values, repeat accounts, freight logistics, and almost no consumer-style browsing behaviour. That makes the Plus scope predictable. Company accounts and contract pricing come first, then Functions for freight and quantity logic, then checkout extensions for PO reference fields, delivery instructions and dock or liftgate requirements that currently arrive as a note someone has to read. Shopify Markets rarely leads the scope here the way it does in a border city, though the DC corridor forty miles south often justifies a separate delivery and pickup market. We decide all of that in technical discovery, because paying the Plus fee for capability you never switch on is the most common waste we find in this region.

Scope

What Plus & Headless includes

The same standard of work we run for every client — applied to a Baltimore brand’s realities.

Full service detail
01

Checkout Extensibility Build

Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.

02

Shopify Functions

Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.

03

B2B on Shopify

Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.

04

Shopify Markets & Localisation

Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.

05

Headless Hydrogen Storefront

Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.

06

ERP, PIM & 3PL Integration

NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.

Scoped and quoted for your Baltimore store

We do not work off a rate card. Every Baltimore engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.

Get this scoped
How it runs

From kickoff to results

01

Technical Discovery

We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.

02

Solution Design

Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.

03

Build in Sprints

Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.

04

Load & Failure Testing

Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.

05

Launch & Enablement

Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.

Proof

Plus & Headless results

Anonymised under NDA. Figures pulled from the client’s own analytics.

Supplements (Subscription DTC)

~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)

Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.

9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Engagement Subscription engineering + retention retainerTimeframe 9 months

Home Goods & Furniture

~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)

Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.

6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
Engagement Paid growth audit → headless buildTimeframe 8 months (6-week audit, 6-month build)
In their words

Clients on this work

Reorder time 20 min → 3 min

“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”

Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025
LCP 4.1s → 1.3s

“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”

CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026
FAQ

Plus & Headless in Baltimore — your questions

We start by importing your account list with the pricing each one actually receives, because that is where the truth is hiding — most suppliers we work with here find three or four pricing schemes nobody documented. Then company profiles, buyer permissions, terms and reorder lists go live for a pilot group of accounts. You keep taking phone orders in parallel until the pilot accounts stop calling.

Yes, through Shopify Functions and carrier configuration rather than a flat rate and a prayer. We set weight and dimension thresholds that switch an order onto freight, expose liftgate, dock and appointment options at checkout, and quote from your real freight arrangement. For anything genuinely bespoke we route the order to a quote path instead of guessing a number you will lose money on.

The platform handles the commerce; the constraints are usually yours. Restricted or controlled items need buyer verification, license capture and account-level gating, all of which we build against B2B company records so an unverified account simply cannot see or purchase them. Where a product genuinely cannot be sold through a self-serve checkout, we make it a quote-only record rather than pretending otherwise.

Almost certainly not. Latency to Washington is not your problem — a well-built Liquid theme on Shopify's CDN already renders fast in both markets. What actually serves that corridor better is a separate market or delivery configuration with its own shipping options, pickup logic and pricing presentation. That is a configuration project measured in days, not a re-architecture measured in quarters.

Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.

No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.

For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step

Plus & Headless for your Baltimore brand.

Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.

Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead

Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.