App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Baltimore, MD
Shopify Apps & Ongoing Growth Support in Baltimore, MD
A named developer and strategist on a sprint cadence, covering Eastern hours, for Baltimore stores that cannot afford a broken shipping rule on a Thursday.
Delivered remotely for brands across Baltimore and Maryland.
Scale · Baltimore
Why Baltimore brands come to us for this
- Overlapping shipping-rate, delivery-date and blackout apps consolidated into one enforced source of truth
- Wholesale pricing apps retired where native Shopify B2B and Functions now do the job better and cheaper
- Support cover arranged around Eastern hours, because a held order is decided during your day, not ours
- Sprint capacity planned to your season: build in the January-to-March quiet, freeze through the December peak
- A March pre-season readiness pass — rates, cutoffs, blackout calendar, carrier config and Core Web Vitals — before demand lands
The app stack in a Baltimore store tends to be an archaeology site. There is a delivery-date picker installed in 2021, a shipping-rate app added when the first one could not handle cold-pack zones, a second rate app added when the second one could not handle freight, a blackout-date app that overlaps with two of them, and a wholesale pricing app that predates Shopify B2B being any good. Each one charges monthly and each one injects script. More importantly they now disagree with each other, and the disagreement surfaces as an order your packhouse cannot fulfil.
So the first stabilisation pass is consolidation, not new features. We audit every app for cost, script weight, overlap and actual usage, move logic that belongs in Shopify Functions or native B2B out of subscriptions and into code you own, and remove what is duplicating. The removals typically cancel a meaningful monthly line and, more usefully, collapse four sources of shipping truth into one. After that we own the relationship with whatever stays, so an app update breaking your delivery calendar is our problem before it is yours.
Then it becomes a cadence rather than a ticket queue. A named developer and strategist, a ranked backlog, an agreed sprint capacity, and a fixed number of items shipping every month — plus a quarterly review that resets priorities against your commercial calendar rather than against a contract scope written a year ago.
Local context
Cover that matches your operating day and your operating year
Our office is in Albuquerque and Baltimore is two hours ahead, so our support cover is arranged around Eastern hours rather than around ours — the point of a named team is being reachable when your packhouse is deciding whether to hold an order, not when it suits Mountain Time. The year matters as much as the day. Sprint capacity is planned against your season: heavier development in the January-to-March quiet, a change freeze through the December gifting peak, and a standing pre-season readiness pass in March covering shipping rates, cutoff calendars, blackout dates, carrier configuration and speed before demand arrives. We also keep the disruption components in maintenance, tested each quarter, so the notice banner, delay templates and ship-date segments work on the day a storm or a channel closure makes them necessary. Around this port, that is not a contingency line — it is a recurring operational requirement.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Baltimore brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Baltimore store
We do not work off a rate card. Every Baltimore engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Baltimore — your questions
Cover is arranged to your clock, not ours. Revenue-blocking issues carry a two-business-hour response target measured against Eastern hours, and the named developer on your account works to that schedule. We are direct about this because the alternative — discovering the time difference during an incident — is exactly the kind of thing that makes agencies useless in a crisis.
Usually most of them. The audit maps what each app is genuinely enforcing today, and in nearly every stack of this shape two or three are enforcing rules that Shopify's native rate configuration and Functions now handle natively. We migrate the logic, verify it against real order scenarios in a dev store, then remove — never the other way round, because uninstalling first is how a Thursday cutoff quietly stops applying.
It sits inside the cadence. The pre-season readiness pass, season-state switching, gifting-cutoff configuration and the post-peak teardown are all planned into sprint capacity for the relevant quarters. That is precisely why capacity is planned against your calendar — a fixed monthly scope written without reference to your season would spend April on backlog items while your rates were misconfigured.
Yes, and it is on a quarterly test. Notice components, delay templates, ship-date segments and the SMS path all get exercised in a controlled run to confirm they still work after theme changes, app updates and platform releases. A playbook that was built once and never re-tested is a document, not a capability, and this region has had recent proof of the difference.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Baltimore brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.