Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Albuquerque, NM
Shopify Plus & Headless Commerce in Albuquerque
Plus-tier engineering for the Albuquerque businesses that have genuinely outgrown a theme — usually wholesale operations, not DTC unicorns.
Delivered remotely for brands across Albuquerque and New Mexico.
Scale · Albuquerque
Why Albuquerque brands come to us for this
- Shopify B2B for gallery, gift-shop and grocery accounts across the Four Corners trade area
- Destination-based New Mexico gross receipts tax configured and reconciled to what actually gets filed
- Approved-buyer gating, PO references and net terms for Sandia, Intel and defense-supplier procurement
- Time-boxed studio and film merch drops with allocation and print-partner integration behind checkout
- A blunt recommendation against Plus when your volume does not carry the fee — we do that often here
Be sceptical of anyone who tells an Albuquerque business it needs Shopify Plus. Most do not. The metro's DTC volume rarely justifies the fee on its own, and we have talked more New Mexico brands out of Plus than into it.
The ones who do need it usually got there sideways. A distributor supplying gift shops from Taos to Tucson with per-account pricing. A supplier to the Sandia and Intel Rio Rancho procurement chain who needs POs, net terms and approved-buyer gating. A studio at Mesa del Sol running a time-boxed production merch drop where allocation and print-partner integration matter more than the homepage. Those are Plus problems: B2B, Functions, checkout extensibility.
There is also a tax reason specific to this state. New Mexico charges gross receipts tax rather than a sales tax, it is destination-based on shipped goods, and the rate varies by hundreds of local jurisdictions. Getting that right at checkout — and reconciling it to what your accountant files — is a configuration and Functions problem that generic checkout advice written for Ohio does not cover.
Local context
Wholesale across the Southwest, not markets across the world
The Plus use case here is almost never multi-currency. It is regional wholesale. A New Mexico food, craft or home-goods brand typically supplies independent shops and galleries across a wide, thinly-populated trade area — Santa Fe, Taos, Flagstaff, El Paso, Durango — where each account has its own price list, minimum and delivery route, and where reorders currently arrive as texts and emails to one person. Shopify B2B replaces that with company profiles, assigned price lists, case-pack quantity rules and self-serve reordering on the same store and the same inventory as the DTC front end. Meanwhile the state's gross receipts tax and, for anyone selling authentic Native-made goods, the labelling and representation requirements of the Indian Arts and Crafts Act, both need to hold true across DTC and wholesale simultaneously. That is where Functions and checkout extensions earn their money in this market — compliance and account pricing, not currency switchers.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Albuquerque brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Albuquerque store
We do not work off a rate card. Every Albuquerque engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Albuquerque — your questions
Usually only when wholesale, B2B pricing or checkout logic drives the case, not when DTC revenue does. We model the annual Plus fee against what you would actually unlock — Functions replacing three apps, B2B replacing a manual reorder process, checkout extensions replacing lost AOV. If the number does not clear, we say so and build on standard Shopify.
GRT is levied on the seller rather than the buyer, and since 2021 it is sourced to the delivery destination for shipped goods, which means rates vary by municipality and county across the state. Shopify can calculate it correctly once configured, but the reconciliation between what the store collected and what your CRS-1 filing reports is where errors hide. We set up the reporting so your bookkeeper is not reverse-engineering it in a spreadsheet.
For catalogue purchasing, yes. Company accounts, approved-buyer gating, PO number capture at checkout and net terms cover a large share of that workflow on Shopify Plus B2B. What it does not cover is contract-vehicle bidding or engineering-level configure-price-quote, and we will tell you plainly when your requirement has crossed that line.
We have not yet seen a case in this market that justified it. Headless earns its cost on genuine content-and-commerce complexity or performance ceilings a Liquid theme cannot reach, and it adds ongoing engineering payroll that most brands here would rather spend on inventory. A well-built Online Store 2.0 theme hits sub-2s LCP for a fraction of the money.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Through a documented middleware layer, never point-to-point. Every sync gets idempotency keys, retry with backoff, dead-letter handling and alerting into your Slack. You also get a daily reconciliation report so a silent failure cannot run for a week.
Next step
Plus & Headless for your Albuquerque brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.