App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Stockholm
Shopify Apps & Ongoing Growth Support in Stockholm
A named developer and strategist keeping a Stockholm store fast, integrated and improving through a year with one enormous quarter in it.
Delivered remotely for brands across Stockholm and Sweden.
Scale · Stockholm
Why Stockholm brands come to us for this
- App stack audited against native Shopify features and rebuilt as Functions where a subscription and its scripts cost more than the feature is worth
- Swedish operational integrations owned as first-class systems: shipping label and service-point handling, accounting exports, 3PL and warehouse connections
- July used for app cleanup, refactoring and staging upgrades while traffic is low and no campaign is at risk
- Structural change freeze from late October, with load behaviour and promotion mechanics rehearsed before Black Week rather than during it
- Speed held to a budget every sprint, so the store is measurably faster in December than it was in February
Stores decay. The app count creeps up, and every one of them adds a script to the page and a line to the bill. Theme edits arrive from three freelancers, one of whom has since left. Speed drifts, the backlog grows, and eighteen months after the last rebuild somebody proposes another one. A retainer is what interrupts that — and in a Swedish stack the accumulation is more consequential than usual, because the integrations underneath a Stockholm store are load-bearing operational infrastructure rather than nice-to-haves.
A typical Stockholm store we take over is running shipping label software for carrier and service-point handling, an accounting integration to Fortnox or Visma, a warehouse connection if a Swedish 3PL is involved, Klarna, Swish, a reviews app, a back-in-stock app, and two or three apps doing overlapping jobs nobody has audited since they were installed. Some of that is essential and stays. Some of it is a monthly fee for a feature Shopify now ships natively. And some is better rebuilt as a Shopify Function that runs server-side instead of adding another script to a page load.
Then the ongoing work itself: a prioritised backlog worked every sprint, speed held against a budget rather than allowed to drift, theme changes made in a documented way so the next developer inherits something readable, and a monthly report that says what changed and what it did. You get a named developer and strategist who know your integrations, which matters most on the day a carrier changes an API or a Black Week promotion behaves unexpectedly at eleven at night.
Local context
A support year with a July gap and a November wall
Support cadence in Sweden has to bend around a calendar that is far from flat. July is the quiet stretch, and it is the right month for the unglamorous work — app audit, script cleanup, theme refactoring, documentation, staging upgrades — precisely because traffic is low and nobody is running a campaign that a change could disturb. From late October the priority inverts completely: the store goes into a change freeze for anything structural, and the work becomes readiness and response — load behaviour checked before Black Week rather than discovered during it, promotion mechanics rehearsed in staging, rollback plans written, and a documented escalation path for the days when the year's revenue is arriving in a compressed window. The time difference shapes how that runs. Stockholm is eight hours ahead of us, so our morning is your late afternoon — critical issues raised in your working day are picked up as our day starts, and most non-urgent work returns to you as a completed handover you open rather than a conversation you wait on. We say plainly which hours are covered rather than implying a follow-the-sun team we do not have.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Stockholm brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Stockholm store
We do not work off a rate card. Every Stockholm engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Stockholm — your questions
Predictably, if it is designed rather than improvised. Roughly 16:00 to 19:00 in Stockholm is our morning, so that window holds calls, reviews and anything needing a conversation. Issues raised earlier in your day are waiting for us when we start and are usually resolved before your next morning, which in practice means you open a completed update rather than wait for a reply. We are explicit about what that means for genuine emergencies: there are hours where a response will not be immediate, and we would rather agree an escalation plan for that in advance than sell a coverage promise we cannot keep.
The operational ones almost always stay — shipping label and carrier handling for service-point delivery, the accounting integration, warehouse and 3PL connections, payment integrations. The cuts typically come from three places: apps duplicating something Shopify now does natively, two apps doing the same job because a previous developer installed one and never removed the other, and page-builder or effect apps loading scripts on every page for a feature used on one. We measure the page-weight cost of each before recommending anything, so it is a decision rather than an opinion.
When the subscription and its page-weight cost exceed what a focused build would cost to make and maintain, or when no off-the-shelf app does the specific thing your business needs. Nordic delivery logic is a common example — rules combining service-point availability, market, weight and order value that generic apps handle approximately and a Shopify Function handles exactly, server-side, with no script on the page. We are honest about maintenance: a custom build is a commitment, and if a good app exists we will tell you to keep paying for it.
It can, and for most Stockholm brands at this size that is the sensible shape — one team, one backlog, one report, with the mix shifted by season rather than split across three contracts. In practice the spring skews toward build and testing work, July toward technical maintenance, September and October toward readiness and peak preparation, and January toward analysis and the next year's roadmap. What we will not do is spread a small retainer so thinly across four disciplines that none of them moves a number.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Stockholm brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.