App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Amsterdam
Shopify Apps & Ongoing Growth Support in Amsterdam
A named developer and strategist on a fixed cadence for Amsterdam brands whose store now depends on a dozen integrations nobody owns.
Delivered remotely for brands across Amsterdam and Netherlands.
Scale · Amsterdam
Why Amsterdam brands come to us for this
- App stack audited against cost, page weight and actual use, with Markets replacing bolt-on translation apps where it can
- Carrier, pickup-point and returns integrations monitored on a schedule, because they fail quietly rather than loudly
- Market, VAT rate and threshold configuration documented and owned, so a regulatory change is an update not an investigation
- Marketplace and accounting connectors reconciled regularly, since unsynced credit notes surface at quarter end otherwise
- A named developer and strategist who hold the context of your market setup across sprints, not a rotating ticket queue
A Dutch store accumulates a particular app stack. Something for carriers and labels, something for pickup points, something for returns, a connector to a marketplace, an accounting or invoicing bridge, a reviews tool, a subscription app, a translation app installed before Markets existed, and a couple of things a previous agency left behind. Each of them was a reasonable decision at the time. Together they are a monthly bill nobody reviews, a theme with a dozen injected scripts, and a set of dependencies where a single provider changing an API quietly breaks order flow on a Friday afternoon.
The first pass is stabilisation. We inventory every app against what it costs, what it weighs on the page and whether anything still uses it, and we routinely find several that duplicate each other or that Shopify now does natively. Translation apps are the standard example here: a brand paying monthly for a bolt-on translator that Markets and native locales would handle better and faster. Removing them is usually the cheapest speed win on the store and it lands before any new feature work starts.
After that it is a shipping cadence rather than a ticket queue. A ranked backlog, a named developer and strategist who know your store and your market setup, and a fixed number of items delivered each sprint. For a brand running several EU markets that continuity matters more than it does for a single-country store, because half the work is maintenance of things that only exist because you sell across borders: market pricing that drifts, VAT rates that change, a carrier integration that alters its pickup-point API, a returns portal that needs a new country added.
Local context
The maintenance load of selling across borders is the actual retainer
A single-market store is largely finished once it launches. A Dutch store selling into three or four other countries never is, and that is the honest case for ongoing support here rather than any generic argument about having a developer on call. Things move constantly: a market's VAT rate or threshold changes and the store configuration has to follow, a carrier updates its service codes or pickup-point lookup and the checkout stops offering an option Dutch buyers expect, a marketplace connector changes how it wants identifiers, an accounting integration silently stops syncing credit notes. None of these announce themselves as outages, they present as a slow decline in one market that somebody notices a quarter later. We hold a monitoring list of the integrations that can fail quietly, check them on a schedule, and keep the market and tax configuration documented so a change is a fifteen-minute update rather than an investigation.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Amsterdam brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Amsterdam store
We do not work off a rate card. Every Amsterdam engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Amsterdam — your questions
Yes, more than catalogue size does. Each additional market brings its own tax configuration, payment set, carrier behaviour, language content and returns path, and each of those is a thing that can drift. We scope the retainer against the number of live markets and the integrations behind them rather than against SKU count, and we keep a documented configuration record so the work is maintenance rather than rediscovery every time something changes.
Translation bolt-ons where native locales and Markets do the job better, duplicate shipping or rate apps left over from a previous setup, a second reviews tool nobody migrated off, and popup or upsell apps that overlap with something already installed. We do not remove anything on principle; the test is whether it earns its cost and its script weight. The ones worth keeping in this market are usually the carrier and returns tools, because the alternative is building parcel logic yourself.
Yes, and it is a common item. VAT-compliant invoices with the correct rate per market, reverse-charge handling for validated B2B customers, credit notes that reconcile against refunds, and an export shape your accountant or Exact Online can consume without manual repair. It is unglamorous work that quietly consumes someone's week every month when it is not automated, which is exactly the sort of thing a standing engagement is for.
Two ways, deliberately. Anything critical has a documented runbook your team can execute without waiting for us, so a broken checkout at 10am in Amsterdam is not blocked on a Mountain Time morning. Everything else runs asynchronously: you write it up during your day, we work it during ours, and the update is there when you start. The live overlap sits at the end of your working day and we keep it for decisions rather than status, because status does not need a call.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Amsterdam brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.