App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Copenhagen
Shopify Apps & Ongoing Growth Support in Copenhagen
A retained team that owns the app stack, the Danish integrations and the backlog, so the store stops decaying between rebuilds.
Delivered remotely for brands across Copenhagen and Denmark.
Scale · Copenhagen
Why Copenhagen brands come to us for this
- App stack scored on cost, script weight and overlap, with native Markets and Functions replacing what they now cover
- Danish carrier and parcel shop integrations monitored rather than debugged after a customer complains
- Accounting sync checked through VAT quarters so month-end does not turn into an emergency
- Market storefronts kept in step, so a new Danish collection does not leave the German site half-updated
- Releases scheduled during Danish night, which is our afternoon, so deployments never land in your peak hours
Stores decay in a predictable way, and Danish stores have their own version of it. Apps accumulate — a parcel shop picker, a translation tool, a review widget, a freight calculator, an accounting connector, two abandoned trials nobody cancelled — each adding scripts to every page and a monthly fee to a bill nobody reads line by line. Theme edits arrive from whoever was available. Eighteen months later the answer is another expensive rebuild, and the cycle restarts.
A retainer is what breaks that cycle. We take over the app stack and score everything on cost, script weight, overlap and whether anyone actually uses it. Several things a Danish store pays for monthly are now native: Markets handles multi-currency and language routing that translation apps used to charge for, and Shopify Functions can replace a freight or discount app with code you own and that adds nothing to page weight. Removing three apps is often a bigger speed win than a fortnight of optimisation.
The rest is continuity. Someone has to keep the carrier setup working when PostNord changes something, keep the accounting sync honest through a VAT quarter, keep the German and Swedish storefronts in step with the Danish one when a new collection launches, and keep the theme current against Shopify's platform releases. That is not glamorous and it is exactly what stops a good store becoming a tired one.
Local context
How a retainer works across eight hours, honestly described
We are eight hours behind Copenhagen, which gives a real but short overlap — your 16:00 to 19:00 is our morning, and that is where calls belong. We do not pretend that gap is a feature for live collaboration, because it is not. What it does suit is delivery: you brief in your afternoon, we work while you sleep, and the result is waiting when you open the laptop. So the retainer is built around that rhythm. Written briefs and asynchronous decisions by default, a standing call in the overlap window, and a documented escalation path for genuine emergencies outside it — a checkout failure at 09:00 Copenhagen time reaches someone, it does not sit in a queue until our morning. Release windows avoid your peak trading hours, which happen to be comfortably inside our night, so deployments land when your traffic is lowest. And because Danish stores depend on a specific set of integrations — carrier labels and parcel shop selection, accounting sync, market storefronts — we monitor those rather than waiting for a customer to report that the pickup point list has gone blank.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Copenhagen brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Copenhagen store
We do not work off a rate card. Every Copenhagen engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Copenhagen — your questions
That is the middle of our night, so it runs through a defined escalation path rather than through normal channels — a monitored route that reaches a person, with agreed response times for revenue-blocking issues. We are honest that a genuine emergency at 09:00 your time will be answered more slowly than one at 17:00. That is a real cost of working with a remote team eight hours away, and it is a reason we invest in monitoring that catches problems before your customers do.
Translation and currency apps, once Markets is configured properly, since much of what they charged for is now native. Freight and discount logic apps, when the rules can be written as Shopify Functions with no page weight. And usually a review or upsell tool that duplicates something else in the stack. We look at the whole subscription list against what is actually used, and the removals typically pay for a meaningful share of the retainer.
Yes, and it is common. We agree ownership boundaries in writing — who owns the theme, who deploys, how changes are reviewed — because the failure mode with distributed teams is two people editing the same section file in different time zones. Version control, a shared backlog and a clear release process make it work. Without those, adding a remote team to an existing developer produces conflicts rather than capacity.
Yes, and it should. Most of the drift we see in multi-market Danish stores comes from the export storefronts being maintained less carefully than the home one — outdated shipping information, untranslated new sections, a promotion running in Denmark and invisible in Germany. We treat the market storefronts as part of the same release, with a launch checklist that covers every locale rather than the one your team looks at daily.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Copenhagen brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.