Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
New York, NY
Shopify Migration & Replatforming in New York
Magento, Salesforce Commerce Cloud, WooCommerce or BigCommerce to Shopify — with the catalogue, the order history and every URL you have ever ranked for.
Delivered remotely for brands across New York and New York.
Build · New York
Why New York brands come to us for this
- Full URL inventory covering the editorial and press links a long-established NYC brand accumulates.
- Magento 2 and Salesforce Commerce Cloud exits scoped around real customisation, not a vendor demo.
- Wholesale accounts, terms and price lists migrated into Shopify B2B rather than rebuilt later.
- Cutover timed against Eastern-time commuter traffic and your market-week calendar.
- Sixty days of daily crawl monitoring after launch, reported against the pre-migration baseline.
New York has a specific replatforming population: brands that were big enough in 2016 to be sold an enterprise build by a Manhattan agency, and are now paying to maintain it. Magento 2 with heavy customisation. Salesforce Commerce Cloud with a licence renewal nobody wants to sign. A WooCommerce install that grew a wholesale bolt-on and now falls over during a Fashion Week traffic spike.
The failure mode is always the same two things: dirty data and dropped URLs. A twelve-year-old apparel catalogue carries duplicate SKUs, dead colourways and metafields three different agencies half-populated. And an established New York brand's organic footprint is deep — press coverage, editorial links, old campaign landing pages, a blog nobody has touched since 2019 that still ranks.
We treat it as a revenue-protection exercise with a storefront at the end, and in New York the arithmetic makes that obvious. At the acquisition costs brands here carry, a fortnight of degraded organic plus a broken wholesale portal costs more than the entire build. So every indexed URL is accounted for and given a decided destination, reviewed before cutover. The B2B side gets its own rehearsal track — line sheets, net terms, per-account catalogues — because a wholesale buyer who cannot reorder during market week simply calls somebody else. Then DNS moves at your genuine quietest hour, which for a brand serving both coasts and a European wholesale book is rarely the hour a national playbook would pick.
Local context
Deep legacy footprints and a cutover window that respects Eastern retail
Two things make a New York migration different in practice. The first is the age and depth of the organic footprint: brands here have decades of editorial coverage from publications headquartered in the same city, and those links point at specific product and campaign URLs, not the homepage. Losing them is losing the asset that took twenty years to build, so the redirect map gets more attention than the theme. The second is the cutover window. This is the largest US consumer market on Eastern time, and your traffic curve has a genuine late-evening peak from commuters and after-work browsing — plus wholesale buyers logging in at 8am. We cut over in the small hours of a Tuesday or Wednesday, never into a market week, never in the two weeks before Thanksgiving, and never on a Friday when your team is already thinking about the weekend.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a New York brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your New York store
We do not work off a rate card. Every New York engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in New York — your questions
In licence cost and engineering overhead, yes — which is the point. In capability, for a mid-market consumer brand running DTC plus wholesale, rarely. The honest exception is very complex configure-price-quote or a bespoke order-management dependency. We audit against your actual order flows before recommending the move, and if the answer is stay, we say stay.
Not if the redirect work is done properly, and this matters more for New York brands than almost anywhere because of how much of that coverage comes from publications in this city. Every indexed and linked URL gets mapped one-to-one before cutover. Anything without a target gets a decision, not a lazy homepage redirect. We monitor index coverage daily for sixty days after.
Overnight midweek, in your lowest-traffic hour, and never inside a market week, a launch week or the run-up to Black Friday. We rehearse the runbook first with named owners and timed steps, so cutover night is execution rather than problem-solving. There is a documented rollback and we do not use it, but it exists.
Ten to sixteen weeks for most mid-market catalogues, sixteen to twenty-four for a heavily customised Magento 2 with B2B pricing or an ERP dependency. The timeline is driven by catalogue cleanup, not the theme build. Long-running New York apparel catalogues usually shed 15 to 30 percent of their SKU count in that phase and lose nothing worth keeping.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Subscription contracts migrate to Recharge or Shopify Subscriptions with billing dates, cadence and discounts preserved. We time the cutover between billing cycles and run a reconciliation on the first post-launch charge run. Churn in the first cycle is the metric we watch hardest.
Next step
Migrate to Shopify for your New York brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.