Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
New York, NY
eCommerce SEO & GEO in New York
Organic revenue for New York brands competing against marketplaces, department stores and every editorial listicle written in the same zip code.
Delivered remotely for brands across New York and New York.
Grow · New York
Why New York brands come to us for this
- Collection architecture built for the variant depth NYC apparel and home catalogues carry.
- A long-tail strategy that goes under the editorial roundups instead of fighting them head-on.
- Location and appointment pages for brands with a SoHo, Chelsea or 47th Street presence.
- GEO work so AI answers naming your category also name your brand.
- Digital PR aimed at publications your New York buyer actually reads, linking to collections not the homepage.
Search results for a New York brand's category are unusually crowded, and not by other brands. They are crowded by the marketplaces, by department store category pages with thirty years of domain authority, and by the editorial 'best of' roundups published by magazines headquartered a few blocks from your office. Ranking here is not a keyword problem. It is a positioning problem expressed through page architecture.
The technical work comes first because Shopify creates its own debt: products live at two URLs by default, faceted navigation spawns thousands of crawlable combinations, and collection pages ship with no copy and no internal linking. On a catalogue with the variant depth a New York apparel or home brand carries, that wastes a genuinely large share of crawl budget.
Then we build the pages that earn commercial search — collection landing pages targeting how people actually buy in your category, product pages with real schema, and comparison and buying-guide content strong enough to survive being summarised by an AI answer. Which is increasingly where the research half of the purchase now happens.
Local context
Outranking the roundups, and the 'near me' query your showroom already gets
Two New York-specific search realities shape the work. The first is editorial: this city produces a very large share of the English-language shopping journalism that outranks brands for their own category terms. The correct response is not to fight those pages for the head term but to own the long tail underneath them, build guide content the editors themselves cite, and get your entity clean enough that an AI answer names you when it summarises the category. The second is that a lot of New York brands have physical presence — a SoHo flagship, a Chelsea studio, an appointment-only Diamond District showroom — and are getting local intent queries they never optimised for. If a customer can walk in, book, or collect, that needs proper location pages, accurate hours and structured data. Ignoring it hands a warm, high-intent search to whichever competitor bothered.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a New York brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your New York store
We do not work off a rate card. Every New York engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in New York — your questions
Rarely by attacking the head term directly. You win on the specific: attribute-level collections, use-case and occasion pages, and buying guides that answer a question the aggregators answer generically. Those pages convert better anyway, because the intent behind them is closer to purchase than a broad category search ever is.
Yes. A physical location generates local and 'near me' intent that most DTC-first brands never build for. That means a real location page with hours, structured data, appointment booking where relevant, and internal links from the collections that drive foot traffic. It is usually the fastest-converting organic traffic a New York brand has and the most commonly neglected.
It matters most in research-heavy categories, and beauty and considered fashion both qualify — buyers ask an assistant to compare formulations, fits or price bands before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content genuinely worth citing. There is no separate trick.
Longer than you would like, because you are in the hardest competitive set in the country. A New York apparel or beauty brand ranks against national retailers, marketplaces and editorial publishers on the same head terms, so the realistic strategy is to win the mid-tail first — attribute, occasion and comparison queries, where three to six months is achievable — and to treat head terms as a two-year project rather than a quarterly one. The offsetting advantage is real: at this market's CAC a session of non-branded organic is worth more here than almost anywhere, so payback arrives earlier than the ranking does.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your New York brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.