Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
Madrid
eCommerce SEO & GEO in Madrid
Ranking Spanish commercial searches for Madrid stores — and deciding honestly whether Latin American Spanish deserves its own pages.
Delivered remotely for brands across Madrid and Spain.
Grow · Madrid
Why Madrid brands come to us for this
- Collection architecture built on Spanish commercial search — variety, origin, denomination, format and use case
- hreflang set correctly across es-ES, an English international locale and any Latin American Spanish you actually serve
- Shopify's duplicate product URL and faceted-navigation crawl waste cleared before content investment starts
- Product and Offer schema with live price, availability and review markup that stays valid as stock moves
- Answer-engine visibility built on clean entity data for brand, origin and certification, in Spanish and English
Spanish-language ecommerce SEO has a structural quirk that English does not: the same language serves markets whose commercial vocabulary has drifted apart. The word a Madrid buyer searches for a jacket, a car part, a trainer or a mobile phone is frequently not the word a Mexico City buyer uses, and Google will happily rank your peninsular page in a market where it reads slightly wrong. That is a content architecture decision — es-ES and es-MX as separate locales with separate keyword sets, or one Spanish page accepting the compromise — and it should be made from search data, not from a preference.
Underneath that sit the ordinary Shopify problems, which are the same everywhere and still unfixed on most Spanish stores: products reachable at two URLs, faceted navigation generating crawlable parameter sprawl, collection pages shipping with a title and nothing else. We clear those first, because there is no point building content on a crawl budget that is being spent on filter combinations nobody searches.
Then the pages that actually earn commercial search. Collection architecture built from how Spanish buyers describe what they want — by variety, origin, denominación de origen, format, material, size band, use case — rather than from your internal product taxonomy. Product schema with live price and availability. Buying guides and comparisons that survive being summarised, which increasingly matters more than the blue link, because a growing share of category research in Spanish now ends inside an assistant rather than on a results page.
Local context
Origin and denomination are search demand here
Madrid sells categories where provenance is a keyword rather than a marketing flourish. Extra virgin olive oil is searched by variety and by region; cured product, wine, cheese and gourmet goods carry protected designations that buyers type verbatim; leather goods and footwear carry a made-in-Spain story that has real international search volume behind it in English as well as Spanish. That gives a Madrid store a collection architecture most categories do not get for free — origin, variety, denomination, harvest, format and format-plus-gift are all legitimate landing pages with their own demand, and each one is a page a competitor selling on price alone cannot easily copy. The same structure is what an answer engine needs to cite you: clean entity relationships between brand, origin, product and certification, stated in extractable prose rather than implied by a hero image. We build the Spanish version of that first, then decide whether the English export version is a translation or a separate keyword strategy, which for provenance categories it usually is.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a Madrid brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your Madrid store
We do not work off a rate card. Every Madrid engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in Madrid — your questions
For most brands at this size, subfolders on a single .com. A ccTLD sends a strong country signal but splits your authority across separate sites, and a Madrid brand that wants Spain plus the EU plus English export traffic usually cannot afford to build three domains' worth of authority. Subfolders with correct hreflang give Google the country and language signals it needs while everything you earn accrues to one domain. If you already own and rank a .es, we would keep and consolidate rather than throw it away.
Only if you are genuinely selling there. Separate locales mean separate keyword research, separate copy and ongoing maintenance, which is a real cost for a market you are not shipping to yet. When the market is real, the answer is usually yes: commercial vocabulary and sizing conventions diverge enough that a peninsular page underperforms in Mexico or Colombia. We look at your actual order data and search demand before recommending the extra locale.
As much as your export ambition justifies, and it should be written rather than translated. English-language search for Spanish provenance categories — olive oil, leather, ceramics, cured product — is real and often less competitive than the Spanish equivalent, but it is a different buyer asking different questions, frequently about shipping, duties and authenticity. A machine translation of your Spanish collection copy will not answer those. We treat the English site as its own keyword strategy sharing your catalogue.
For a national ecommerce store, barely. Local ranking factors matter for a business selling to people in a city; they do almost nothing for a store shipping nationwide. What actually drives national visibility is the collection architecture, the technical state of the site and the links pointing at it. Where being in Madrid does help is credibility and link acquisition: Spanish press, trade publications and sector media are reachable in a way they are not for a foreign seller.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your Madrid brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.