Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Philadelphia, PA
Shopify Plus & Headless Commerce in Philadelphia, PA
Plus work for Philadelphia businesses where the pressure is wholesale complexity or a launch spike, not a global storefront rollout.
Delivered remotely for brands across Philadelphia and Pennsylvania.
Scale · Philadelphia
Why Philadelphia brands come to us for this
- Native B2B company accounts replacing the phone-and-spreadsheet reorder loop family importers still run here
- Shopify Functions enforcing case packs, minimum order values and tiered pricing rather than trusting the buyer to read a PDF
- Drop protection for sneaker and streetwear releases: purchase limits by customer, address and payment method
- Checkout extensibility for local pickup and corridor delivery choices, so nearby buyers are not paying to ship six blocks
- Freight and delivery-window rules for wholesale drops into New York, Baltimore and Washington on the same day's ground
Philadelphia rarely needs Plus for the reason the sales deck describes. The brands that outgrow standard Shopify here are usually family importers on the 9th Street side of the city with a wholesale book that has outlived its spreadsheet, or a sneaker and streetwear retailer whose Saturday morning release does more traffic in eight minutes than the rest of the month combined. Neither of those is a headless problem. Both of them are checkout, pricing and Functions problems, and that is where the money in a Plus upgrade actually sits.
For the wholesale side, native B2B is the whole argument. Company accounts with their own price lists, case-pack minimums, payment terms and location-level shipping addresses, all inside the store you already run instead of a second catalogue nobody maintains. A regional distributor supplying restaurants and corner shops across the I-95 corridor can hand three hundred accounts a login and stop rekeying orders that arrived by text. The margin recovered there is usually operational hours, not a conversion lift.
For the release side, it is about behaviour under a spike. Shopify Functions let us write the rules that keep a drop honest — purchase limits per customer, per payment method and per address, bundled allocations, and discount logic that cannot be brute-forced by a bot farm. Checkout extensibility gives you the post-purchase and delivery-choice steps that a Philadelphia retailer needs precisely because a large share of buyers are local and would rather collect than pay to ship six blocks.
Local context
Wholesale complexity is the local reason to be on Plus
This city produces an unusual density of businesses that sell in both directions at once: a maker in Globe Dye Works with a DTC site and forty stockists, a food producer shipping retail boxes nationally while supplying restaurants across South Philadelphia, an importer whose wholesale volume dwarfs its consumer sales. The classic answer was a second wholesale platform, a second catalogue and a permanent reconciliation headache. On Plus it is one store: B2B company accounts, tiered and volume pricing, net terms, and Functions enforcing case packs and minimum order values so a five-unit order for a twelve-unit case simply cannot be placed. Because the I-95 corridor puts New York, Baltimore and Washington inside a day's ground freight, wholesale delivery scheduling and freight rules also belong in checkout logic rather than in a phone call, and that is precisely the layer Plus opens up.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Philadelphia brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Philadelphia store
We do not work off a rate card. Every Philadelphia engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Philadelphia — your questions
In almost every case we have looked at, yes — because the app keeps a second copy of your catalogue and the second copy always drifts. Native B2B puts company accounts, price lists, case packs and terms on the same products your retail customers buy, so a price change happens once. The migration work is mostly data hygiene: cleaning up account records, agreeing the price list structure, and mapping which locations under a company can order and ship where.
Layered limits rather than one clever trick. We use Functions to cap units per customer, per shipping address and per payment instrument, add throttling on the collection and cart paths, and where the allocation justifies it run a registration or raffle window instead of an open-door drop. Nothing eliminates resellers, but you can make a botted order expensive to place and easy to cancel, and you can make sure real customers on a phone in Philadelphia are not queueing behind a script.
Usually not, and we will say so before you spend the money. Headless earns its cost when you need a genuinely custom front end, a content system driving a large editorial surface, or a storefront wrapped around something Liquid cannot express. A Philadelphia retailer whose traffic is regional, mobile and product-led normally gets more from a fast Liquid theme plus Functions than from a decoupled front end that doubles the maintenance surface.
Yes, provided locations are set up honestly. We separate the retail floor, the stock room and any third-party or co-packer location, then decide per sales channel which locations can fulfil what. Wholesale orders drawing from the same pool as your counter is the single most common way a business here oversells its own shelf, and it is a configuration problem rather than a platform limitation.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Through a documented middleware layer, never point-to-point. Every sync gets idempotency keys, retry with backoff, dead-letter handling and alerting into your Slack. You also get a daily reconciliation report so a silent failure cannot run for a week.
Next step
Plus & Headless for your Philadelphia brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.