Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Amsterdam
Shopify Plus & Headless Commerce in Amsterdam
Plus-tier engineering for Amsterdam brands running several EU markets, a wholesale book, or both out of one admin.
Delivered remotely for brands across Amsterdam and Netherlands.
Scale · Amsterdam
Why Amsterdam brands come to us for this
- Shopify Markets built as separate markets with their own pricing, payment set and VAT rate, not a currency switcher
- Intra-EU B2B reverse charge wired to VAT number validation so wholesale buyers are charged correctly at checkout
- iDEAL, Bancontact and SEPA direct debit presented per market instead of one global payment list
- Checkout UI extensions for delivery day, evening slot and pickup-point choice that Dutch buyers expect to see
- Hydrogen only where the content or configuration case is real, with per-market hreflang parity built in from the start
The Netherlands produces a particular kind of Plus candidate: a brand with a home market of seventeen million people and a real business in Germany, Belgium and France within two years of launch. That shape stresses the parts of Shopify a single-market DTC brand never touches. Markets routing, per-country pricing that is not simply the euro price with a different flag, duties and VAT presented correctly at checkout, and a returns path per country that does not route every German parcel back through Amsterdam because nobody configured a second location.
The other shape is DTC plus wholesale, which is close to the default in this city's apparel, interiors and food trades. You sell direct in the Netherlands, and you sell to buyers who saw you at a trade show and now expect a price list, payment terms and a reorder portal. Native B2B on Plus handles most of that: company profiles, per-company price lists, quantity rules and net terms on the same catalogue and the same inventory as your DTC store. The genuinely EU-specific piece is the intra-community reverse charge, which means a validated VAT number has to change what the buyer is charged. That is a checkout and Functions problem, not a spreadsheet.
Headless comes last and usually gets talked out of the room. Hydrogen on Oxygen is right when you have a content layer heavy enough to justify it or a product configurator Liquid cannot serve, and for a Dutch brand with a strong AMS-IX-fed local audience, the honest answer is that a well-built Liquid theme is already fast enough for the people you are selling to. Where the case does hold, we build it with SEO parity per market, because a headless storefront that loses hreflang has cost you the exact expansion the project was meant to support.
Local context
Multi-market and wholesale, from a country small enough to force both
A brand in a big domestic market can postpone the multi-market conversation for years. A brand in the Netherlands cannot, and that changes what Plus is for here. The first genuine constraint is the EU-wide distance-selling threshold: once cross-border B2C sales pass it, you charge each customer their own country's VAT rate and file through OSS, which means the store has to hold the correct rate per market rather than a single Dutch rate applied everywhere. The second is the payment mix. iDEAL is the domestic backbone, Bancontact is what Belgian buyers reach for, SEPA direct debit and pay-on-invoice carry weight in Germany, and each of those needs to be present in the right market rather than in a single global list nobody curated. The third is B2B: an Amsterdam denim or interiors brand exporting to DACH needs VIES-validated VAT numbers to trigger the reverse charge automatically. We build these three as configuration with owners and documentation, not as a one-off setup someone leaves behind.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Amsterdam brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Amsterdam store
We do not work off a rate card. Every Amsterdam engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Amsterdam — your questions
Shopify holds and applies the destination-country VAT rate per market, which covers the charging side for a normal goods catalogue selling B2C across the EU. What it does not do is file your OSS return or handle the edge cases your accountant will care about, so the reporting still goes through your fiscal adviser or a tax tool. Our job is making sure the store charges the right rate at the right threshold and that the data leaving Shopify is clean enough to file from.
For most mid-sized brands, yes. Company accounts, per-company price lists, minimums, quantity increments and net payment terms all run natively on Plus. The EU-specific work is the reverse charge, which needs the buyer's VAT number captured and validated so the invoice is issued without VAT where it should be. Where it gets thin is bespoke contract pricing and formal quoting, which we handle with Functions or a small custom app rather than a second platform.
Landed cost at checkout, calculated and collected, rather than a surprise invoice from the carrier on the doorstep. For UK-bound consumer orders that also means being deliberate about the low-value import VAT rules and who acts as importer, and for Switzerland it means the same discipline against a different threshold. Uncollected duty is the single most common cause of refused deliveries in a cross-border Shopify account, and it costs you the outbound freight, the return freight and the customer.
Yes, through a documented middleware layer rather than a point-to-point connector that nobody owns. Orders, stock, price lists and invoices are the four flows worth mapping first, and each needs idempotency, retry with backoff and alerting when a sync fails silently. We also insist on a daily reconciliation report, because the failure mode with Dutch accounting integrations is not a loud error, it is three weeks of quietly unsynced credit notes discovered at quarter end.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Amsterdam brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.