Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Copenhagen
Shopify Plus & Headless Commerce in Copenhagen
Markets, B2B and checkout engineering for Danish brands running several countries and a wholesale book out of one admin.
Delivered remotely for brands across Copenhagen and Denmark.
Scale · Copenhagen
Why Copenhagen brands come to us for this
- Shopify Markets for DKK, EUR, SEK and NOK with fixed euro price points rather than live conversion, given the krone's peg
- B2B on Shopify for stockists and dealers: per-account price lists, case quantities, minimum orders and net terms
- Shopify Functions for freight bands, dimensional weight, non-mainland surcharges and lead-time-aware delivery options
- Checkout extensions for parcel shop selection, stated delivery week on made-to-order items and gifting
- One inventory across DTC and wholesale so the webshop stops selling stock the trade team has already promised
Danish brands reach the limits of a standard Shopify setup earlier than their revenue suggests, because they are multi-country and multi-channel from the beginning. A studio doing a few million kroner direct can easily be selling in DKK, EUR and SEK, invoicing wholesale accounts in three countries, and shipping goods that need freight rather than a parcel rate. That is a Plus-shaped problem long before it is a Plus-shaped turnover.
Markets is the centre of the work. Per-country price lists let you fix clean euro price points and leave them alone — the krone's peg to the euro means you are not chasing a moving rate — while Sweden and Norway get their own currencies, their own payment methods and their own delivery promises. One admin, one inventory, one catalogue, with the differences expressed as configuration instead of as three copies of your store drifting apart.
Then the parts most Plus accounts never switch on. Shopify Functions can express the rules a Danish goods business actually runs on: freight bands by dimensional weight, surcharges for island and non-mainland delivery, a different shipping method above a certain volume, wholesale tiers, and delivery options that only appear for products in stock. Checkout extensions add the things buyers here look for at the last step — parcel shop choice, stated delivery week for made-to-order items, gift options. Headless is a separate conversation, and in most Copenhagen cases we will argue against it.
Local context
Wholesale is not an afterthought here — it is usually the larger book
The Copenhagen pattern is a brand built through stockists, fairs and press, with a direct channel added later. That inverts the usual Plus scope: B2B on Shopify is often the higher-value half of the build, not the extension. What it has to handle is specific — company profiles for dealers across Denmark, Germany, Sweden and the Netherlands; price lists per account and per currency; minimum order values and case quantities; net payment terms; and a self-serve reorder portal so a shop in Hamburg can place a repeat order at nine in the evening without emailing a PDF to someone in Nordhavn. Getting that onto the same catalogue and inventory as the DTC store is what stops the classic Danish situation where the webshop shows stock the wholesale team has already committed. We scope which side of your business carries the weight in the first workshop, because a wholesale-first Plus build and a DTC-first one share very little beyond the platform name.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Copenhagen brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Copenhagen store
We do not work off a rate card. Every Copenhagen engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Copenhagen — your questions
For most Danish studios, yes. Company profiles with several buyers, price lists per account and currency, minimum order values, case packs, net terms and self-serve reordering cover the majority of a stockist relationship. Where it stops is bespoke contract quoting and configured-to-order projects, which still need a human. We tell you which side of that line your trade book sits on during discovery.
Almost never. Markets handles currency, pricing, language and domain routing per country, and separate stores mean duplicated catalogues, split stock and three codebases. Norway is the one case worth examining closely, because it sits outside the EU and VAT and import handling differ — but that is a tax and logistics configuration question rather than a reason to run a second store.
By making lead time a property of the variant and letting the checkout read it. A stocked finish shows a dispatch window in days; an eight-week made-to-order fabric shows a delivery week, and a mixed cart states the date the whole order ships or offers to split it. Functions and checkout extensions do this natively, which is far better than a note in the product description that nobody carries into the cart.
Usually not. A well-built Liquid theme with Markets will serve four languages and four currencies at good speed for a fraction of the running cost. Headless earns its place when there is a genuinely heavy editorial layer across markets, an interactive configurator for made-to-order goods, or an existing front-end platform you are committed to. Multi-market alone is not a reason, and we will say so before you spend.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
Through a documented middleware layer, never point-to-point. Every sync gets idempotency keys, retry with backoff, dead-letter handling and alerting into your Slack. You also get a daily reconciliation report so a silent failure cannot run for a week.
Next step
Plus & Headless for your Copenhagen brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.